Role of E-Commerce Applications in Transforming Your Business?

role of e-commerce applications in transforming your business?


Since the Internet has played a vital role, organizations and corporate have indulged in building “brand image online” to appeal more to clients. Call it entrepreneurs, traders, purchasers, or visitors – all of them are demanding more from developers for tailor-made web solutions to fit their business model.The web development industry has seen lots of transformations lately. A few are web componentization, the ascent of internet browsers, the presentation of single-page applications, the arrival of web application consulting, etc.Impact of Frameworks On Web Applications The quick Development of open-source frameworks has changed the Web App industry. Here are the significant changes: Rapid Development – Web development time has fundamentally decreased due to the extensive utilization of open source systems Surplus Tools – With the availability of various tools & technology today, we can optimize the development cost with many media segments and visualization. Ultimately resulting in unique & refined web applications Strict Quality Control – All the parts of frameworks are created with consistency as per the industry standards Reduced Cost – Vast community of experts & developers associated with web application development has substantially helped in lowering & regulating the development cost Introduction of Cross-platform Mobile App Development – This cross-platform …




03 things to do today


The joy of mixologySign up for an online course on making cocktails from the best mixologists in the industry. Participants will learn how to make 20 cocktails and they will be provided with study material to fi nish the certifi ed course with practical as well as theoretical knowledge. Pay Rs 5,000 to take part in the workshop. Sign up on
All about content marketing
Learn everything you need to know about content marketing in this online workshop. Topics such as how to execute content marketing for an online business, essential goals for content marketing and free tools to produce content faster will be covered. Pay Rs 499 to participate in the workshop. Sign up on

Write for a cause
Volunteer to be a scribe for students with visual impairment and assist them in writing their exams. GiftAbled is inviting people from across the country with fl uency in any language to be part of a database that connects blind students with voluntary writers. Contact for more details. Sign up on



Let’s talk: The best marketing methods for businesses – Dynamic Business

let’s talk: the best marketing methods for businesses – dynamic business


Wed 3 June 2020 – 6:36 am
Featured | Let’s Talk
By Loren Webb

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” 
It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could have a brilliant service or product, but if no-one knows you exist and does not understand your value, you’ll ultimately fail despite the greatness of what you can bring to the market.
It is not entirely straight forward to answer though, and of course marketing must be tailored to each brand and their goals, which differ at each stage of the business journey. For example, an approach to brand awareness will be very different to direct lead generation. 
‘Marketing’ covers a very wide range of tools and opportunities, from social media, to PR, to banner ads, to Google ads, to SEO, to OOH… the list goes on. It can be difficult to navigate, and so today we’ve asked a lot of experts and leaders what they value in terms of …


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The Importance of Web Security in Digital Marketing

the importance of web security in digital marketing


Listen : Audio version of this article

“Threat is a mirror of security gaps. Cyber-threat is mainly a reflection of our weaknesses. An accurate vision of digital and behavioral gaps is crucial for a consistent cyber-resilience.”Stephane Nappo

How would you feel when a stranger infringes on your privacy? How would you react when the unknown tries to misuse your information? Undoubtedly it would be an insecure feeling, and to prevent the occurrence of such situations, we take strict security measures to safeguard ourselves. Similarly, the web is also prone to certain security threats imposed by anonymous people to gain personal profits. Thus, ‘web security’ is the term derived for the security measures adopted to eradicate such online risks.

Web security plays a crucial role in cyberspace. Cyberspace is a comprehensive concept which deals with various activities carried online, out of which one such action is digital marketing. Digital marketing is described as marketing born over the internet with the help of new technology. It revolves around the concept of e-commerce.

Nowadays, digital marketing has become a trend because of the accessible digitalization. It has given rise to the modern form of the market, which is well suited to the people …


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New offering from Pegasystems improves enterprise efficiency while speeding digital transformation

new offering from pegasystems improves enterprise efficiency while speeding digital transformation


All of the studies, evaluation, and endless analysis are finally over. The current global crisis has driven companies to embrace digital transformation, and Pegasystems Inc. has positioned itself at the heart of this transition.
“There’s been a lot of talk about it over several years, and there’s been lots of initiatives, but it was missing the urgency that it needed to get things done,” said Kerim Akgonul (pictured), senior vice president of products at Pegasystems. “There’s no longer a question about whether to go through a digital transformation. Everybody knows it’s a ‘yes.’”
Akgonul spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the PegaWorld iNspire virtual event. They discussed a new software architecture for bridging tech stacks, the role of real-time data in driving artificial intelligence, and how Pega’s customers have responded to a more uncertain and volatile world. (* Disclosure below.)
Closing connectivity gaps
Pegasystems unveiled a new offering on Tuesday to help move enterprises further along the digital transformation journey. Pega Process Fabric was released as a cloud-based software architecture that used APIs, an open UX framework, robotic automation, UI components, and data virtualization to bridge connectivity gaps between …


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Iowa City doctors launch COVID-19 safety program for businesses nationwide | Little Village

iowa city doctors launch covid-19 safety program for businesses nationwide | little village


A Mask of Wellness sticker in the window of Coralville restaurant 30 Hop. — Mask of Wellness website
A winking yellow smiley face, complete with mask, grins from the front window of Iowa City downtown anchor store Active Endeavors. Inside, customers find a skeleton crew of masked employees who, after completing a daily health-related self-certification, spend the day waiting on customers, meticulously wiping down frequently touched surfaces, steaming clothing from the dressing rooms and directing customers to any of six sanitizing stations throughout the store.
Like many downtown businesses, Active Endeavors is working to be “COVID-conscious,” while staying afloat in the face of the pandemic — everyone puts on masks, but keeps smiling.
The cheerful face in the window is the logo of Mask of Wellness, brainchild of Mercy Hospital Iowa City ER doctor David Krupp and local pharmacist Robbie Schwenker. A grassroots program emphasizing simple safety practices, Mask of Wellness is making an effort to preserve the local economy while still keeping consumers and workers safe.

The idea originated when Krupp reached out to Schwenker at NuCara Pharmacy about a COVID-related project. That resulted in a discussion about how they, as health care providers, might save more lives working on prevention at …


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Capital Factory Launches 100K Challenge for Tech Startups

capital factory launches 100k challenge for tech startups


[Video still: Harvard Biodesign Lab]
Capital Factory, which calls itself “the center of gravity for entrepreneurs in Texas,” has opened applications for the Human Performance Investment Challenge, which will close on June 28.
The finalists will be judged by a panel of entrepreneurs, defense industry leaders, and venture capitalists with $100,000, which will be awarded by Capital Factory on a convertible note, and a “new home” at Capital Factory’s Center for Defense Innovation on the line, according to a blog post.
The challenge will take place on July 15 during the first-ever Fed Supernova virtual conference, which is a “first-of-its-kind interactive experience” bringing together entrepreneurs, investors, corporations, and thought leaders in the defense industry, according to the post.
The two-day conference will also include keynotes, lightning talks, “Epic Office Hours,” and panel discussions. Army Futures Command’s Innovation Combine and xTechSearch programs have partnered with Capital Factory for the event.
To qualify for the Human Performance Investment Challenge, a tech startup must be based in the United States and developing hardware and/or software applications that improve a person’s physical or cognitive capabilities. You can apply for the challenge here.
Capital Factory’s Center for Defense Innovation
Last year, Capital Factory …


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GoodFirms Announces the Most Recommended WordPress and Web Development Companies for Q1 – 2020

goodfirms announces the most recommended wordpress and web development companies for q1 – 2020


Top WordPress Development Companies
GoodFirms unveils the list of WordPress and Web Development companies for building engaging and dedicated websites for varied businesses.
WordPress and Web Developers are highlighted for delivering end to end solutions to different sectors of companies.”— GoodFirms ResearchWASHINGTON DC, WASHINGTON, UNITED STATES, June 2, 2020 / — The economy is everything for the small business, so when it comes to maintaining the website, the motivating key factor is the better page ranking in the Google search. Here WordPress is open-source software that helps the sites in ranking on the search engines as well as assists you gain the trust of your clients. Therefore, to make it effortless for you to choose the right WordPress partner, GoodFirms has revealed the list of Top WordPress Development Companies that are known to provide optimal solutions to their patrons.List of Best WordPress Developers at GoodFirms:IndiaNIC
Unified Infotech
Cyber Infrastructure, Inc.
OpenXcellToday, WordPress has become a powerful website builder and a robust content management system (CMS). It is also highly known for its easy to use and flexible features that are enough to build different types of websites. WordPress is written using …


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Inside Dell’s Marketing Strategy

inside dell’s marketing strategy



For many tech brands the target is fairly narrow. At Dell, the opposite holds true.
COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward.  
Paul Talbot: In what ways has the pandemic prompted you to revisit and revise your marketing strategy?
Allison Dew: The pandemic has brought about a lot of changes. But what has remained consistent is our business strategy and our commitment to our team members, our customers, partners and communities. Those continue to guide every decision we make.
That said, what we did revisit was the content, focus and tone of our marketing activities. For example, we had some small business creative going into market focused on celebrating small business success. This was no longer the right moment to do that.

As an essential technology provider, we saw our customers – from consumers at home to small business owners to large enterprises – facing new challenges almost overnight. We knew we had solutions to help them with their business continuity imperatives as well as learn from home/work from home initiatives.
So, we repivoted our …


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Visualizing Layoffs at Prominent Startups Triggered by COVID-19

visualizing layoffs at prominent startups triggered by covid-19


COVID-19 has brought the world to a halt—but after months of uncertainty, it seems that the situation is slowly taking a turn for the better.
Today’s chart measures the extent to which 41 major economies are reopening, by plotting two metrics for each country: the mobility rate and the COVID-19 recovery rate:

Mobility IndexThis refers to the change in activity around workplaces, subtracting activity around residences, measured as a percentage deviation from the baseline.
COVID-19 Recovery RateThe number of recovered cases in a country is measured as the percentage of total cases.

Data for the first measure comes from Google’s COVID-19 Community Mobility Reports, which relies on aggregated, anonymous location history data from individuals. Note that China does not show up in the graphic as the government bans Google services.
COVID-19 recovery rates rely on values from CoronaTracker, using aggregated information from multiple global and governmental databases such as WHO and CDC.
Reopening Economies, One Step at a Time
In general, the higher the mobility rate, the more economic activity this signifies. In most cases, mobility rate also correlates with a higher rate of recovered people in the population.
Here’s how these countries fare based on the …


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