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10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic]

10 tiktok trends to guide your social media strategy in 2021 [infographic]

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Published
Dec. 4, 2020

Are you looking for ways to improve your social media marketing in 2021? Want to know how TikTok could fit into your online strategy?
The team from Oberlo share the TikTok trends you need to know in this infographic.
Here’s a quick summary:

Brands and Influencers Are Embracing TikTok
TikTok Trends: Focus on Social Commerce
Branded Hashtag Challenges
More Video Ads To Come on TikTok
TikTok Trends 2021: #Memes
Remixing Is the New User-Generated Content
More Celebrities To Jump on TikTok Trends
Promoting Music on TikTok
TikTok Trends: The New TV
Giving Your Brand an Identity

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

Filed Under:
Digital Strategy
Social Marketing

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Facebook’s latest acquisition dives into backend of social media marketing

facebook’s latest acquisition dives into backend of social media marketing

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The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”
So, let’s get into the tips!
1. Choose the right ad format for your goalsWith a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.

To drive up sales and sign-ups online, Snap suggests using Dynamic Ads, Single Image or Video Ads, Story Ads, and Collection Ads.
To boost app installs and engagement, Snaps suggests using App Install Attachments that will prompt users to swipe up and download your app. Also, you should use Lens AR Experiences.
To build brand awareness, Snap suggests advertising using a Story Ad, Lens AR Experience, or Extended Play Commercial.
To retarget existing customers, Snap suggests using Story Ads that will help keep current customers engaged while improving customer loyalty.

2. Showcase your product front …

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How does B2B social media differ from B2C?

how does b2b social media differ from b2c?

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Social media marketing has become indispensable for business-to-consumer (B2C) as well as for business-to-business (B2B) marketing. However, some brands still don’t adapt their social media content to their target audiences. A successful presence in social networks not only has a positive effect on brand building and reputation, but it also supports employee engagement and e-commerce through the realisation of a company’s goals. So, what is the difference between B2B and B2C approaches in social media marketing? For both kinds, alongside social media marketing itself, analysis and monitoring play an at least as important role. Before social media marketing can be carried out, the target group must first be analysed in order to find out how the intended audience can best be reached. The social media activities must then be monitored constantly to find out which content is best performing and how it can be continuously improved. In the age of customer evaluation, reputation management plays a decisive role. Discussions on social media platforms must be moderated and, above all, the problems of customers should be responded to. However, in order to operate successful social media marketing, the implementation for B2B and B2C …

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How CEO of Talent Resources Mike Heller is Using Social Media Marketing for the Greater Good

how ceo of talent resources mike heller is using social media marketing for the greater good

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Many influencers have risen to prominence because of various social media platforms, however, many of them are not unique. This works well for brands looking to sign a potential influencer who can rise to stardom, as becoming too famous can cause the influencer to be very selective of the sponsorship and endorsement deals thrown their way. In the long game, this has the potential for detrimental effects because of the “cancel culture” that causes the previous blunders of the influencers to surface into the limelight. Due to this, thorough research and alertness are primary components from every individual involved in the campaign.

These problems were recognized a long time ago by Mike Heller, who is the CEO and founder of Talent Resources, Heller saw these potential pitfalls when he was working in talent management and entertainment law. During observation of this PR fiasco that spanned many years, Heller realized the glaring gap in the market. 13 years ago, he orchestrated a group of people with expertise in this field, and used his extensive brand and celebrity contacts to create Talent Resources- a firm that specializes in worldwide strategic marketing.

Heller’s company can be used by both sides of the coin, …

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Strategies to personalize your social media marketing campaigns

strategies to personalize your social media marketing campaigns

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51 percent of consumers expect companies to anticipate their needs and make relevant suggestions before making contact with them.
Before undertaking personalization work in social media, it is important to do a good analysis of the audience to have data.
Lee: Is personalization more difficult for the B2B segment?
Personalization is an element that within social media marketing can have a highly positive impact for brands and companies, did you know that, according to Instapage, for this year 51 percent of consumers expect companies to anticipate their needs and make relevant suggestions before contacting them? Due to elements like this and the qualities that social media platforms have, personalization is increasingly important when looking for better results. On this occasion, thinking specifically about these channels and campaigns, we will see some actions to follow to take advantage of personalization.
According to Social Sellinator, these are some strategy options that brands can follow in order to personalize their social media marketing campaigns:

Audience analysis
As a starting point, the source explains that any marketing campaign designed to generate a good return on investment, should take the first step to develop an analysis of the audience, in this case, personalization should also start …

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Social media marketing on Pinterest has 1,703 times more power than Facebook

social media marketing on pinterest has 1,703 times more power than facebook

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It’s up to marketers to discover precisely how to profit from this unused potential.
Social media marketing on Pinterest has been widely underutilized by businesses and marketers, despite the considerable potential it has to offer. It’s a powerful platform with many unique properties that help to keep each post’s value for a substantially longer time than many others, including Facebook, Instagram, and particularly Twitter.
QR Code Press has an open invitation for our readers…
Registering for this webinar is free and will show you precisely why you should be paying attention to Pinterest and how to use it. The webinar replay closes on December 5, 2020 due to limited availability so if you ever wondered about the huge potential of Pinterest you should check it out now.
For More Information Click Here – https://getclk.net/59537d21
Think about it. A Facebook post’s half-life is only 90 minutes, according to Wisemetrics and Piqora data. Comparatively, a Pinterest post’s half-life is a massive 3.5 months. Taking a post’s value from minutes to months illustrates 1,703 times greater power from any social media marketing on Pinterest. This can help to boost the oomph of advertising or enhance a search engine optimization (SEO) …

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Social Media Marketing Will Increase in 2021 as Brands Look to Meet Shoppers Online

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Footwear NewsSocial Media Marketing Will Increase in 2021 as Brands Look to Meet Shoppers OnlineRead full articleMadeleine StreetsNovember 30, 2020, 10:51 AM·3 min read Not only are shoppers purchasing more frequently online, but they are more likely to begin their shopping journeys on social media. Social platforms like Instagram and Facebook are common sources of brand discovery and this is expected to continue into 2021, with new data showing that retail marketing spend on social is likely to increase next year.In a recent survey by social advertising automation platform Smartly.io, 300 global senior marketing executives were asked about their current and future engagement in social media advertising. While social media has been a popular marketing tool for years, the acceleration of digital shopping has resulted in increased adoption of these platforms for advertising.Of those surveyed, 74% reported that they spend at least 30% of their current marketing budget on social ads; 12% spent half of their budget or more. This translates into significant dollars, with two-thirds of the surveyed brands reporting a budget of at least $20 million annually.“The past year has proved the prominence of social media within the marketing stack,” said Robert Rothschild, VP and global head of marketing at Smartly.io. “Retail marketers …

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Why your business needs a social media strategy

why your business needs a social media strategy

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While 2020’s events have forced a lot of us to think on the fly and make decisions on our feet, it’s definitely time to slow things down and do some proper planning. Your social media strategy is an outline of the goals, role, methods and best practices of your business’s social media. It includes a social media playbook, which guides your brand’s actions on social media and informs how you handle everything from questions, to queries and even crises. Since your strategy is a living document, it’s flexible and should be adjusted often. The first (and probably most important) part of your social media strategy is defining your goals in order to determine what your ROI or success on social media would look like. This is unique to the brand and should always complement your overall business and marketing objectives. Since COVID-19 has changed how a lot of audiences use and interact with brands on social media, as well as how they purchase goods and services, it’s necessary for businesses to revisit and possibly adjust their marketing and social media objectives.This year has been full of rainy days, forcing brands to make changes and anticipate anything. It’s important to …

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The Do’s and Don’ts of Social Media Marketing

the do’s and don’ts of social media marketing

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Social media isn’t just a place where you keep up with your friends and post food photos. Nowadays, it’s become a staple for marketing your business. The more of an online presence that you have, the greater chances you are of broadening your clientele. However, marketing your business on social media isn’t as straightforward as it may seem. 

There are all sorts of mistakes you can make if you don’t know what you’re doing. Whether you’ve already started a social media plan, or if you’re just about to get started, take a look at some of the most important do’s and don’ts to keep in mind. 

Do Use Great Images 

Social media is all about the visual aspect of sharing. In order to stand out as people scroll, you’ll need to use compelling images to catch people’s attention.   

Posts that have an image are much more likely to be engaged with.  Although plenty of people read what you write, you’ll find that more people will read your post if it’s visual. The reason for this is because people’s attention spans have shortened. 

There’s so much …

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How to Be Productive in Winter – 11 Tips From Marketing Experts [Infographic]

how to be productive in winter – 11 tips from marketing experts [infographic]

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As we head into the final weeks of 2020, most people, understandably, are winding down and looking to take a break from the relentless news cycle of what’s been a particularly challenging year.
But at the same time, those challenges have also seen many lose income and opportunities, which has forced them to re-assess their approach, and their focus for the year ahead. In this respect, many are also considering what they can do to stay productive in the quieter time, in order to best position themselves to take advantage of the next wave of opportunity.
Whether you’re looking to rest and recuperate, or re-load for a bigger 2021, this new infographic on wintertime productivity, created by Bannersnack, may have some valuable insights for you.
Bannersnack reached out to eleven marketing experts and asked them the following question:
“How do you manage to stay productive and creative during the winter season?”.
Scroll down to get hands-on advice on coping with winter fatigue while ticking off tasks with finesse.

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