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There are a few golden opportunities in marketing. When a potential customer starts off researching a business, it opens the door to one of those massive marketing opportunities.Through skillful inbound marketing techniques, a business can drive interest in what it does and facilitate the potential customer’s questions about their company. Inbound marketing, however, does require a bit of effort, and can easily stray off course. There are a lot of customers that a company can target, and narrowing it down to the relevant ones takes careful planning and considerable skill.
Below, 13 members of Forbes Agency Council explain some of the best techniques that a business looking to increase its inbound marketing presence can implement.
Members share their best inbound marketing tips.
Photos courtesy of the individual members
1. Advertise Your Value, Not Your Cost
If you compete with cost, prices drop and clients leave. If you compete with value, prices soar and clients line up. Don’t advertise the problem; that is just teeing up the competition to close your sale. Position behind your value, which can’t be stolen from you. Let price be your competitors’ problem. – Kirk Westwood, Glass River Media
2. Create Meaningful And Helpful Content
When potential customers …
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