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Content Strategy Not Working? Here are the 6 Reasons Why

content strategy not working? here are the 6 reasons why

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Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? Here is your content strategy not working? Here are six reasons why.
Advertisement -Today, we see every one creating content, and over 70% of the marketers are even actively investing to scale content marketing. But the sad truth is — not all of these marketers are happy with the results they see.
In the majority of the cases, it is not the content that is to be blamed. It is rather the content strategy.
– Advertisement -Despite putting in all the efforts to make the content work, many still see their content lost somewhere in the deep dark digital abyss.
With minimal views, zero interaction, no engagement, and certainly no conversion, the dream of dominating the world with your content could instantly turn into a nightmare. But there is a ray of hope that will pull you out from failing at your content strategy.
Here is …

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JSA Hires Seasoned PR & Marketing Professionals to Expand Support

jsa hires seasoned pr & marketing professionals to expand support

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Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today the addition of four new members to the JSA client account teams. This announcement comes at a time when JSA’s clients are depending on the agency more than ever to provide necessary critical communication support as they focus on operations, deployment and scalability. The new team members will play an integral role across JSA account teams, developing content for press releases, blogs, byline articles, digital marketing campaigns, social media messaging and more.
“Our clients are working as hard as ever to ensure that our internet infrastructure is able to handle the incredible spike in internet traffic in the wake of COVID-19. Right now, JSA is not only supporting our clients’ critical communication, but also helping them pivot their marketing plans to adjust messaging and tactics in response to this evolving business environment,” comments Jaymie Scotto Cutaia, CEO of JSA. “To ensure we are always able to provide optimal support, we sought out industry professionals with the expertise and experience to jump in immediately and make an impact on our clients’ marketing strategy and …

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15 of the Best AI Chatbot Platforms to Increase Your Conversions in 2020

15 of the best ai chatbot platforms to increase your conversions in 2020

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Have you ever placed an online order through the Starbucks app? Did you notice that an AI-powered chatbot takes your order? You can speak to it or type in your message. In such a case, the AI chatbot platform will help you when your order is expected to be ready and the total cost.
Simple, isn’t it?
Similarly, the Pizza Hut chatbot on Facebook Messenger can help you order your pizza online. It can tell you all about their ongoing deals too.
Smart companies are integrating intelligent and interactive chatbots into their inbound marketing strategies. The artificial intelligence of interactive chatbots is revolutionizing the customer service experience.
But how?
These platforms are more advanced than live chat software solutions. They can engage with your customers without the need for a support agent.
By adding a chatbot to your website or on Facebook, you can provide information to customers whenever they need it, and that too, quickly.
Did you know that interactive chatbots are, essentially, intelligent programs that are capable of having conversations with humans? They can help you steer your online prospects through the sales funnel with ease, right from initial discussions to final conversions.
Pro Tip: Give your …

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The 5 hacks to get the job of your dreams – Latest News, Breaking News, Top News Headlines

the 5 hacks to get the job of your dreams – latest news, breaking news, top news headlines

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Have you heard of the Employer Branding or employer brand? Do you know what is it about? If you are familiar, you may have heard about employee branding, recruitment and marketing.
Let’s start defining and differentiating these three terms. Employer branding is the reputation and image that you want to create of a company-brand so that the talent out there wants to work there, or at least at first locate them and be among the desired employers. Recruitment marketing is an employer branding tool, using marketing techniques to recruit talent, with that particular objective. And employee branding are all the techniques and tools that are used inward so that people speak well of the company and are happy giving their best working there.

Broadly speaking, the difference between these three is that employee is inside, and employer and recruitment is outside. Employer and employee branding are much higher goals, more generally than individuals, and recruitment is already a particular goal of employer branding.
Now, what happens when a talent wants to be employed in a particular company or industry? What are those techniques that you use or should be used to be called? I was looking for terms and …

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Inbound Marketing Service Industry Market Rising Trends and Technology 2020 to 2025

inbound marketing service industry market rising trends and technology 2020 to 2025

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Inbound Marketing Service Industry Market Research Report provides analysis of main manufactures and geographic regions. Inbound Marketing Service Industry Market report includes definitions, classifications, applications, and industry chain structure, development trends, competitive landscape analysis, and key regions distributors analysis. The report also provides supply and demand Figures, revenue, revenue and shares.
The research report on Inbound Marketing Service Industry market comprises of an in-depth analysis of the factors driving the industry growth with respect to the regional landscape and competitive arena as well as other significant parameters. It mentions the opportunities that will back the industry expansion in existing and untapped markets as well as the challenges the business space will face. The study also includes case studies inclusive of COVID-19 pandemic cases, to provide a better understanding of this industry vertical to all shareholders.
Key points from COVID-19 impact assessment:

The status of COVID-19 pandemic globally and its economic overview.
Variations in the supply chain and demand share of the industry.
The short-term and long-term impact of COVID-19 pandemic on the industry development.

Request Sample Copy of this Report @ https://www.aeresearch.net/request-sample/257734Analysis of the regional landscape:

The report segments the regional gallery of Inbound Marketing Service …

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This SaaS startup provides sales intelligence to help enterprises grow revenue

this saas startup provides sales intelligence to help enterprises grow revenue

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Vinay Mehendiratta, Founder of OceanFrogsVinay Mehendiratta, a PhD from Clemson University, prefers doing his homework before meeting potential customers. This includes gathering data points such as pain points, investments, and technology usage, among others. “The lack of data-driven discussions in sales calls bothered me. There were leads in CRM, but no sales intelligence on accounts. Sales and pre-sales decisions were based on institutions with intelligence,” he tells YourStory. This personal pain point led to the ideation and launch of OceanFrogs. The B2B SaaS-based sales intelligence solution startup helps sales and marketers in enterprises impact revenue growth by connecting them with the right accounts and decision-makers. Founded in 2017, OceanFrogs is based out of Bengaluru and San Jose. In 2019, the startup was selected by Accenture Venture to be a part of its startup ecosystem. In December 2019, it was also a part of OceanPro, the Maersk Global Accelerator. It is also a part of the Mphasis Accelerator. Meet the team Vinay has a PhD in industrial engineering and operations research. He has previously worked with Norfolk Southern Railroads in the US. He has been a senior project manager, advance analytics and optimisation, at TCS, and management consultant at IBM. Prior to taking …

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Genesys Honors Eight Companies For Customer Experience Impact And Excellence

genesys honors eight companies for customer experience impact and excellence

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Genesys Honors Eight Companies For Customer Experience Impact And Excellence

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212 Media Studios Partners with Amplified Solutions to Augment Technology Offerings

212 media studios partners with amplified solutions to augment technology offerings

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WARSAW, Ind., July 28, 2020 /PRNewswire/ — To provide clients with cutting-edge, enhanced technology solutions, 212 Media Studios has partnered with Amplified Solutions, a development startup based in northern Indiana. The partnership also augments 212’s already robust web development services and opens doors for more successful developments in the future.
“Having worked with the principals of Amplified for some time, I’ve always respected their service delivery process, attention to client needs, and ongoing willingness to stay ahead of the technology curve when it comes to software development,” says 212 Chief Marketing Officer David Phelps. “This partnership will allow us to provide next-level solutions that compete with the country’s leading firms—but at price points and delivery times far below average.”
In the past year, 212 and Amplified Solutions have already worked together to deliver a revolutionary online reservation and collaboration solution for an international client headquartered in San Francisco. As technology advances and clients’ needs increase, both companies are looking forward to the expanded partnership.
“This partnership allows us to combine the engineering expertise of Amplified Solutions with the marketing polish and impeccable user experience that 212 Media Studios is known for,” says Brandon Wilhite of Amplified Solutions. “The result is an enhanced ability to provide …

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SmartBug Media® Earns 11th and 12th Comparably Awards as It Is Recognized as One of the ‘Best Companies for Professional Development’

smartbug media® earns 11th and 12th comparably awards as it is recognized as one of the ‘best companies for professional development’

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/PRNewswire/ — SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building…

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Tevatel Introduces ‘doocti’ to Exponentially Increase Sales Efficiencies via CRM Phone Integration

tevatel introduces ‘doocti’ to exponentially increase sales efficiencies via crm phone integration

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Tevatel Introduces ‘doocti’ to Exponentially Increase Sales Efficiencies via CRM Phone Integration




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