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Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads from the “just browsing” phase to close directly affects a business’s success. So how can companies shorten the sales cycle without sacrificing the quality of leads and their experience engaging with your company? Four words: sales and marketing alignment.LinkedIn’s research indicates that 87 percent of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth, and 85 percent believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance. But in reality, 90 percent of marketing and sales professionals admit that the two departments are misaligned across processes, goals, culture and content. That’s a problem.Related: Why You Need to Stop Putting Your Sales Team on an IslandSales and marketing teams strive toward the same goal: generating new business. But if the marketing team uses one type of messaging about your product or service and then the sales team employs entirely different messaging with a prospective client, that prospect will probably get a …
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