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How Guy Leon Sheetrit sees the changing future of digital marketing

how guy leon sheetrit sees the changing future of digital marketing

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Based in the firm Guac Digital (Tampa, Florida), Guy Leon Sheetrit is a passionate digital marketer who believes in the future of the industry.He has been focused on making predictions for the future of digital marketing, some of which are already showing signs of happening such as personalization becoming the next big thing.
Guy is with us today to answer some questions about digital marketing, his business and what he believes is the future for the industry.
Hello Guy, what got you into digital marketing and ultimately started your business, Guac Digital?
Following my conscription into the Israeli Defence Force (IDF), I studied Marketing and Communications at Geva College, based in Tel Aviv in 2014.
I became very passionate about digital marketing and would constantly research and study it in my spare time. I learned that it is an incredibly diverse and broad field which encapsulates aspects of web design, copywriting, graphic design and digital advertising. I realised that this is how someone becomes successful in marketing, being good at all aspects but specialized in a few, also known as the ‘T-marketer’. It is this diverse range that can make the step into marketing difficult for consumers, and can often …

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Why You Should Hire a Digital Marketing Agency

why you should hire a digital marketing agency

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If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, getting your company out there to be known by others, then choosing to use online advertising is essential. Many digital marketing agencies are designed to do exactly that. By effectively managing your budget, they can ensure your funds are efficiently being used with the latest tools to maximize its overall impact.
Social media changes constantly. Not to mention that Google changes its algorithm used to deliver search updates. By choosing to hire a digital marketing agency, you are working alongside professionals who have all the skills you require. There’s no need for you to be totally involved and bogged down in all the minutiae and tiny details. They will be able to hand the specifics and are able to stay up to date with all the different industry changes. This level of expertise also allows you to naturally change how your campaigns are run, depending on seasonal fluctuations, and a sleuth of other variable factors. Examples of such technicalities include keyword research, competitor analysis, and various automation tools to simplify the …

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Merkle’s Q3 2020 Digital Marketing Report Shows Strong Growth in E-commerce and Retail, While Sectors like Travel and Financial Services Remain Down Y/Y

merkle’s q3 2020 digital marketing report shows strong growth in e-commerce and retail, while sectors like travel and financial services remain down y/y

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Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Digital Marke

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Why You Should Start Your Own Digital Marketing Agency

why you should start your own digital marketing agency

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In my 13+ years in the digital space, I have had the opportunity to work both in-house, with regards to digital marketing, and also for an agency.As of late, I am noticing more and more companies developing their internal digital marketing agency (a.k.a., in-house).Regardless of if you’re developing your own agency or building one within a brand or corporation, there are some similar benefits across the board.Here are eight reasons why you should start your own digital marketing agency.1. Hiring the Right TalentIf you’re in charge of building an agency, whether you’re building an agency internally or externally, you have control over hiring the right talent for the right role.Often in large corporations, people tend to get shuffled around and, over time, take on other roles they are not experts in.If you’re lucky enough you build your team, then you have the great opportunity of hiring the right people for the right roles.AdvertisementContinue Reading BelowAnd if you’ve been in the digital marketing world for long enough to build your network, then you really have a great chance at hiring people in the industry you’ve already built relationships …

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Sojern Adds Metasearch to Multichannel Digital Marketing Platform

sojern adds metasearch to multichannel digital marketing platform

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Sojern Adds Metasearch to Multichannel Digital Marketing Platform

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Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

sojern adds metasearch to multichannel digital marketing platform led by new head of product

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SAN FRANCISCO, Oct. 27, 2020 /PRNewswire/ — Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social.
For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and machine learning technology, Sojern’s Traveler Platform leverages travel data sourced from thousands of partners around the globe to provide unprecedented insight into the traveler path to purchase. This information is then used to optimize digital marketing campaigns in real time to reach travelers in the right channel at the right time.
“Like everyone in travel, Sojern was significantly impacted by COVID-19. It hasn’t exactly been ‘down time’ for us, but we used the past few months to focus our business strategy and double-down on what’s working: building a robust suite of solutions to drive bookings for hotels, attractions and destinations,” said Kurt Weinsheimer, Chief Solutions Officer. “Putting it simply: We built the most intelligent multichannel digital marketing platform for …

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Today’s best digital marketing strategies and practices for car dealers

today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and…Join now to view this exclusive content. Click here to subscribe or login.Share this:

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JVI Mobile Marketing is now a Digital Marketer Certified Partner

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TipRanks3 Big Dividend Stocks Yielding Over 7%; JMP Says ‘Buy’With markets showing volatile movements in recent sessions – down one day, up the next – some of Wall Street’s analysts are showing a renewed interest in high-yield dividends. Not that they have ever shied away from these steady income generators; rather, the market boom of this past summer led the Street to focus on share appreciation as the source of profits. Market fluctuations since early September have analysts and investors both taking a closer look at defensive plays.The research analysts at JMP Securities have been searching the markets for the ‘right’ buys, and their picks bear a closer look. They’ve been tapping reliable, high-yielding dividend payers as an investment play of choice. The TipRanks database sheds some additional light on three of JMP’s picks – stocks with dividends yielding 7% or better – and that the investment firm sees with 20% upside or better. Annaly Capital Management (NLY)The first name on the list from JMP is Annaly Capital Management. The company inhabits the mortgage-backed security niche, with $104 billion in total assets, primarily mortgage securities backed by Freddie Mac and Fannie Mae. Annaly is one of the market’s largest REITs.The …

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Destination Gold Coast Appoints In Marketing We Trust As Digital Marketing Agency – B&T

destination gold coast appoints in marketing we trust as digital marketing agency – b&t

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Membership-based destination marketing organisation, Destination Gold Coast, has appointed In Marketing We Trust as its digital marketing agency.
This is the latest in a new client surge for In Marketing We Trust, with Destination Gold Coast following the likes of Koala, The Motley Fool and SAI Global among others.
Paul Hewett, Commercial Partner at In Marketing We Trust said, “We are excited to be working with Destination Gold Coast as well as a number of new clients. We are seeing early market signals of a strong market recovery after a difficult start to the year, especially in the travel sector. We look forward to helping Destination Gold Coast refocus and rebuild to capture more of the visitor market.” 
Travel is an important industry for In Marketing We Trust, with many travel clients including Expedia, Globus Family of Brands and working closely with Skyscanner and Kayak. With Destination Gold Coast coming on board the agency continues to invest in the future of travel.
Destination Gold Coast Executive Director of Marketing, Carla Anderson said, “Re-establishing our partnership with In Marketing We Trust will assist Destination Gold Coast to further optimise its online performance. The rigorous tender process was awarded to In Marketing …

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Sameer Paulaste is making his presence felt in field of digital marketing

sameer paulaste is making his presence felt in field of digital marketing

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The potential scope of social media in India is growing rapidly. Almost every business and business entity has made their presence over the digital space to connect to a wider audience.
And what better than the digital medium in today’s time? Probably everything is getting digitalized which has seen the rise of many digital experts today. Sameer Paulaste, who holds tremendous expertise in Information Technology, has pursued his MCA from the University of Pune. He has been familiar with digital marketing for almost eight years and is a seasoned software engineer as well.After his education and working as a software engineer, he realized to start his own company. That’s when Sparkles9 Media got incorporated which is a leading marketing firm. In a very short period, his company has built a clientele from different parts of the world including the USA, Canada and the UK.
Today Sameer’s company has been actively working in providing digital solutions and it also handles the biggest corporate and cultural events across India. It was after he struggled for almost a decade in the media and entertainment industry that he built an empire of his own.

Apart from a digital marketer, he …

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