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ViacomCBS Entertainment & Youth Consolidates Digital Marketing, Audience Engagement Operations

viacomcbs entertainment & youth consolidates digital marketing, audience engagement operations

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ViacomCBS is streamlining its digital marketing and audience development operations within its Entertainment and Youth Group channels division.
Tyler Hissey has been promoted to senior VP of digital marketing, giving him oversight of digital marketing and engagement for CMT, Paramount Network, Smithsonian Channel, Pop TV and TV Land. Previously he steered digital marketing and audience engagement for MTV, VH1, Logo and CMT.
Hissey impressed during his tenure with a focus on creating original short-form content tied to the division’s shows that connected with viewers. He spearheaded the push during the past two years to launch YouTube channels tied to key shows such as “Jersey Shore Family Vacation” and “Wild ‘N Out.” And he is credited with setting up MTV’s early partnership with the fast-rising TikTok platform for the #MyCrib hashtag challenge on the platform that showcased the vintage MTV unscripted franchise “Cribs.”

Courtesy of ViacomCBS

Hissey reports to Rory Brown, head of digital and social media for the digital studios marketing group.

“Tyler has a laser focus on building social fandoms around our properties, and continues to play an instrumental role in driving increases in digital engagement, followers and viewership across our portfolio,” said Jacqueline Parkes, chief marketing …

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TapClicks Insights Report Reveals Key Strategies for Digital Marketing

tapclicks insights report reveals key strategies for digital marketing

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Data shows healthcare and higher education industries boasted the highest advertising spend in 2019, highlights trends for advertising success despite the impact of the pandemicTapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today released its inaugural insights report, “The New Normal: Digital Marketing Insights from TapClicks, Spring 2020,” that evaluates the current state of the digital marketing industry amidst the COVID-19 pandemic. The report reveals key opportunities to drive revenue through digital marketing and highlights strategies for various industries to optimize campaign spending accounting for the changing dynamics of the remote-first economy.The digital marketing industry is in a state of flux as industry segments pivot business models in response to the global health crisis. This has resulted in descaling budgets and spending with discounted products and services, shifting e-commerce strategies, new delivery methods, and remote services emerging throughout the industry. While these changes present unforeseen challenges, they also present marketers with opportunities to differentiate their brands and emerge from pandemic conditions as market leaders.The TapClicks report examined industry data from over 900,000 advertising and marketing campaigns managed through TapClicks’ proprietary analytics platform, accounting for more than $121 million in total spending and focusing on several key …

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The Marketer’s Guide to Following Digital Marketing News Online

the marketer’s guide to following digital marketing news online

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The Marketer’s Guide to Following Digital Marketing News Online – Influencive ​ For times like these, it’s important to know where to focus your efforts to find the latest digital marketing news and trends making their way across the industry.

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Real Estate Digital Marketing Company Ylopo Announces SaaS Integration

real estate digital marketing company ylopo announces saas integration

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Partnership will leverage Homebot’s home valuation content marketing system to boost Seller Lead Gen, Seller Nurture, and Seller Communication for agents and lenders on the Ylopo platformPartnership will leverage Homebot’s home valuation content marketing system to boost Seller Lead Gen, Seller Nurture, and Seller Communication for agents and lenders on the Ylopo platform.Ylopo, one of the fastest growing and most innovative digital marketing companies in real estate, has partnered with Homebot, which specializes in connecting lenders and real estate agents with homeowners. Recognized for its success in automating long-term home valuation marketing and for its widespread use in the mortgage industry, Homebot’s home valuation digest will be integrated into the Ylopo platform to better nurture the real estate agent’s existing seller database and help produce a new and consistent stream of seller leads.Ylopo helps real estate agents, teams, and brokerages scalably generate leads, nurture their database, market listings, and build brand awareness using an array of automated online advertising and marketing tools, including IDX search and custom branded sites, Facebook, Instagram, and Google dynamic ads for real estate, Dynamic remarketing/retargeting, Artificial Intelligence powered lead communication (RAIYA) and DyVa, its dynamic video ad campaign …

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ASEOHosting: Brands to Embrace Digital Marketing in Wake

aseohosting: brands to embrace digital marketing in wake

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The coronavirus pandemic will force brands to embrace digital marketing more than ever before, announced Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHostingThe coronavirus pandemic will force brands to embrace digital marketing more than ever before, announced Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting.“The coronavirus has created an unprecedented situation for businesses all around the world,” says Page. “It’s jumpstarted what was originally a gradual evolution towards distributed work. More people are now working from home than ever before, and I have little doubt that once the pandemic is over, that isn’t likely to change.”The shift towards distributed work also represents a major shift in consumer behavior. Because so many people are stuck in their homes, eCommerce and expedited delivery have seen both a considerable upturn. Consequently, this also means that many traditional marketing tactics have lost a certain degree of value.Recommended AI News: iQIYI Partners With MediaTek to Provide AV1-Powered Ultra HD Streaming Experience in 5G Era“Marketing departments are suffering the same setbacks as everyone else, but the impact of the pandemic goes beyond just staffing and budget,” explains …

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SmarterHQ launches tool that leverages predictive marketing across digital channels

smarterhq launches tool that leverages predictive marketing across digital channels

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SmarterHQ, The personalization platform has announced the launch of its predictive data tool for its digital marketing practices and data sources. The martech news space is witnessing the market leaning towards leveraging predictive data marketing to further enhance their practices.
This new tool is called Smarter Predictions that connect behavioral data from several sources like mobile applications, web, in/odd-store for fueling automated campaigns through the web, mobile, email push, and ad channels, as stated by the company.
Michael Osborne, the CEO and President of SmarterHQ stated that the objective behind this introduction of the new tool is to support companies and brands in automating their marketing processes as much as possible while allowing quick analysis of potential outcome or reach and making it simpler to predict results and outcomes based on the real data of behavior.
Michael also inferred that the marketers have been in the need for a better grasp of AI technology.
He further added that AI implies that the solution is thinking for the marketers when what it really does is it predicts the potential outcomes of processes by the way of analyzing data more widely and broadly on trends that are surfacing and might be …

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Learn 2020’s Most Important Digital Marketing Skills in This $35 Course

learn 2020’s most important digital marketing skills in this $35 course

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Free Book Preview No BS Guide to Direct Response Social Media Marketing
The ultimate guide to – producing measurable, monetizable results with social media marketing.

May
26, 2020

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Digital marketing is constantly evolving. The statistics surrounding digital marketing trends change every year, with new players joining the field, peoples’ preferences changing, and the digital landscape innovating to pump more money into the Internet year over year. Most executives project that digital marketing will be responsible for 47 percent of their companies’ revenue this year.Whether you’re running your own business or work on a marketing team, the earning potential of digital marketing has never been higher. You owe it to yourself to learn how to cut out a piece of that digital pie, and The Complete Digital Content Marketing Mastery Bundle can get you on track.This eight-course, 40-hour bundle will give you a comprehensive understanding of digital marketing in 2020. You’ll learn from digital media entrepreneurs and agency stalwarts like Benjamin Wilson, Bryan Guerra, …

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iQIYI Wins Two Prestigious Digital Media Innovation Awards

iqiyi wins two prestigious digital media innovation awards

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BEIJING, May 26, 2020 /PRNewswire/ — iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, announced recently that it has been recognized as Campaign Asia-Pacific’s 2020 Digital Media Innovator of the Year for its best-in-class entertainment and digital marketing under the publication’s prestigious Digital Media Awards. iQIYI also received the Bronze Award in the Most Innovative Media Technology category for its innovative ZoomAI video enhancement technology.The Digital Media Awards China, run by leading industry publication Campaign Asia-Pacific, celebrates the best digital marketing work, innovation and talent across Greater China and recognizes the region’s growing influence in the global digital media industry. Participants and entries mainly hail from leading marketers, digital marketers and agencies in Greater China.The Digital Media Innovator of the Year Award is testament to iQIYI’s commitment to innovation and its focus on both original content and technology to provide users with diverse entertainment content, convenient and exciting viewing experiences as well as a diversified entertainment ecosystem.The company recently launched original content including Youth With You Season 2, I’m CZR Season 2, iPARTMENT Season 5 and Winter Begonia, whilst at the same time creating more diverse viewing experiences for users with products and services such …

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The 5 dos and don’ts of marketing during coronavirus, according to this digital marketing expert

the 5 dos and don’ts of marketing during coronavirus, according to this digital marketing expert

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The COVID-19 pandemic is expected to put a big dent in India’s economic growth over the next one year. Analysts at ratings agency Moody’s expect the country to not show any expansion in GDP, while the UN projects a growth rate of 1.2 percent, compared with 6.8 percent GDP growth in 2018-19.With recession signals already starting to show up in markets around the world, the downturn in the economy is expected to batter businesses and force many to shut shop permanently.“It is advisable for Indian brands to follow certain guidelines while communicating with their audiences. Reflection of the basic values such as empathy, sensitivity, relevance, relatability, amongst others, is a must,” says Amit Tripathi, managing director at leading Indian digital agency IdeateLabs.In an exclusive interview with SMBStory, Amit talks about changing consumption patterns in the country right now, and charts communication strategies Indian companies can use to liaise with their audiences. IdeateLabs founder and MD Amit TripathiShift in consumer behaviourThe pandemic and the subsequent has led to a drastic shift in consumer behaviour, not just because people had to explore different means of getting their hands on things – such as by using grocery delivery services, for example – …

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Sunway Property banks on digital marketing channels to generate higher property sales | New Straits Times

sunway property banks on digital marketing channels to generate higher property sales | new straits times

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Sunway Property will bank on social media and digital marketing channels amid the Covid-19 pandemic to sell properties to interested buyers after having recorded RM200 million bookings from its latest property campaign.

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