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AirAsia Accelerates Digital Transformation With RPA in Partnership

airasia accelerates digital transformation with rpa in partnership

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AirAsia Accelerates Digital Transformation With RPA in Partnership

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The importance of an established digital marketing agency

the importance of an established digital marketing agency

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It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. The best way to achieve this for your brand is to work closely with a reputable digital marketing agency.  Once you have found the most suitable digital marketing agency for your needs, your brand will be taken to the next level and you will appreciate all the new customers you have, as well as the healthy increase in your profits.  Unfortunately, finding the best digital marketing agency is more difficult than it appears. There are so many companies out there who claim to be experts in this field, so how do you choose the best one and how do you know that they will do a good job on your campaign? Well, as a general rule of thumb, it is always advisable to work with an established digital marketing agency and one that has a stellar reputation in the marketplace.  This article will discuss the importance of an established digital marketing agency.  Some digital marketing agencies offer incredibly low prices and, unfortunately, these prices often reflect the quality of the work you will receive. Many budget agencies simply do not have enough …

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Digital Marketing Expert Paul James Malczewski Shares Insights on Building a Massive YouTube Channel

digital marketing expert paul james malczewski shares insights on building a massive youtube channel

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YouTube, the second most visited website in the world, has a broad reach across the globe with more than a billion users. It is one of the most effective mediums to connect and build an audience. YouTube is generally considered a platform for entertainment content, which is not entirely accurate. On the contrary, it is full of informational content, and has become a useful tool for any individual or brand to market themselves, create a remarkable brand presence and generate ad revenue.With so many channels vying to grab the eyeballs, Paul James Malczewski shares the key components to stand out and build a successful channel. A multi-faceted personality, he is an entrepreneur, digital marketing expert, author of Reverse Engineer Your Future: Stop Waiting for Success-Go Out and Make It Happen Now, creator of the DialHawk software, and successful YouTuber with more than 2,00,000 subscribers and nearly 300 videos.         Paul stresses the importance of quality content and targeting the right audience. He shares the various aspects that help build a popular YouTube channel:Content – Content is king, but it has to be unique, engaging, riveting, and compelling to resonate with the target audience. Create a niche to attract the specific viewers you …

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Disruption In Retail Through Digital Transformation

disruption in retail through digital transformation

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In a world with social and physical barriers, even more defined due to COVID-19, technology is now gaining centrestage as a solution to bridge this gap and bring people together. The Digital India programme was started with a vision to ‘transform India into a digitally empowered society and knowledge economy’. The programme completed five years in 2020.The current pandemic has greatly influenced behavior change. We have seen a 24 per cent increase in Internet consumption, indicating an overall penetration of 41 per cent in 2019. India Internet consumption is expected to reach 639 million by the end of 2020. This has catalysed the consumer to be more connected with the devices, payments, shopping, e-medicines, etc. All these factors are contributing towards digital transformation wherein digital technologies are being used to create game-changing business innovations that disrupt and reimagine existing industries or create whole new ones, and it is this transformation that we see happening in the retail world.The retail industry is most impacted by consumer demand as today’s consumers want immediate, easy, 24/7 shopping experiences. The global retail industry has also undergone many …

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Why Digital Marketing Is Vital for Businesses and Their Growth?

why digital marketing is vital for businesses and their growth?

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. Still, when people start to speak about digital marketing and the various verticals of the same because of its high potentials, it feels there is still a lot many things that hide behind the bigger picture of digital marketing, many things which people and businesses have yet not realized and that which can be driven from this unique and essential form of marketing. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Almost everything has gone digital and it is high time many companies, brands and entrepreneurs realize the importance of the same.Below are a few reasons explaining why digital marketing is vital for businesses and their growth.• Levelling up the business field for small ventures:Gone are the days when people believed that only bigger and prominent companies could get a space in the …

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TECH TALK WITH MIKE: Influencer marketing can boost your businesss

tech talk with mike: influencer marketing can boost your businesss

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MIke Gingerich

These days we are bombarded with advertisements at every turn. While there is nothing wrong with marketing your products, overreliance on traditional media can lead to desensitization. Aggressive marketing techniques are now likely to be received with cynicism.The key, as many businesses have yet to discover, is to invest in more subtle marketing methods that people can feel good about, such as the use of influencers. This form of marketing incorporates two of the most effective tools; social media and the power of word of mouth. It’s not surprising that more than $9.7 billion was spent on influencer marketing. Here is how effective influencer marketing can boost your business.
1. Improved Social Media PresenceIt is no longer enough to just set up a website and optimize your content. An effective marketing campaign targets consumers where they spend most of their time. According to the Pew Research Centre, 72% of Americans use some form of social media.Hiring an influencer is the fastest way to have your brand seen on social platforms. This will, in turn, boost your SEO ranking and increase website traffic. However, to capitalize on this trend, you must ensure that you select the right influencer for …

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North West digital marketing agency expands services to attract new

north west digital marketing agency expands services to attract new

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An independent North West-based digital marketing agency is expanding its portfolio to try and win new business in the wake of the Covid-19 pandemic.OON Media, based in Wirral, has suffered during the last three months of zero income with all confirmed work cancelled due to lockdown and social distancing. 
Despite not qualifying for any Government grants, staff have remained employed and working throughout lockdown which has included supporting a new Community Interest Company (CIC) with its website and social media.
OON Media’s range of services previously included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots.
It’s now expanding to include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire.
OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies.
Mike Sowden, CEO of OON Media, commented: “Like many of our creative industry peers, we had steady work confirmed throughout the Spring and Summer months. Covid-19 hit and everything changed. Our order book was absolutely decimated so we had to think out of the box and fast.
“During lockdown, we completed a full skills analysis which …

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6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic T

6 actionable content marketing tips and tactics to skyrocket organic t

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Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket your organic traffic.In marketing, we popularly call blogging strategy “content marketing.”Even though it’s a great channel to acquire leads, most organizations are doing it wrong. While they are able to publish content regularly, the “marketing” is where most of them get stuck.According to a SEMRush survey, 52% of content teams struggle in creating content that attracts more traffic.  ngf4e w  So what is going wrong?While there might be multiple reasons for failure, the inability to get organic traffic to articles is the major roadblock. Getting traffic from search engines ensures you get consistent traffic to your blog, unlike social media traffic that lasts for a couple of days.In the past, I’ve helped multiple companies with their content marketing efforts, and it has been a steep learning curve.Here is my best content marketing tactics to help you solve this problem.In this post, I’ve majorly focused on B2B content marketing (blog posts), but most of …

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Op/Ed: AI Simplifies Maritime’s Digital Transformation

op/ed: ai simplifies maritime’s digital transformation

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Artificial Intelligence (AI) is already being applied in both ship and yacht building by a number of maritime companies that are currently using it successfully. AI technology makes a completely new way of working possible. It helps companies to operate competitively in a highly competitive maritime world.I believe in this way of working, and we have adjusted our software accordingly. I’m convinced that any software which cannot deal with AI has no future. So don’t lose track, and work toward knowledge-driven operations with the help of AI. I’ll show you how AI is applied in the maritime world, explain its benefits and also alleviate your fears.Transition from document-driven operations to knowledge-driven operationsI know from experience that maritime knowledge is hidden in tens of thousands of documents. A lot of companies want to implement knowledge-driven operations by introducing a digital system, but they dread the amount of manpower required to clean up and enter the data. How can this be done better? This is a question I’m asked frequently. Fortunately, a lot is possible nowadays. Let me take you to the new way of working where you benefit from Artificial Intelligence.AI removes the barriers to digital …

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SmartFinds Marketing: How to Advantage of Amazon Prime Day Marketing – MITechNews

smartfinds marketing: how to advantage of amazon prime day marketing – mitechnews

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ANN ARBOR – Michigan’s own digital marketing expert Melih Oztalay, CEO of Smartfinds Marketing in Birmingham, talks about how your retail business can work better with Amazon during the pandemic. Amazon and Zoom are two corporations that have thrived since the COVID-19 pandemic forced countries worldwide to order their citizens to shelter in place.[embedded content]Amazong Prime Day Marketing for RetailersConsumer spending in the U.S. during the 2020 pandemic may be down, spending online with Amazon is high as people are doing most of their shopping online. Many online shoppers are patiently awaiting one of the most popular global shopping events, Amazon Prime Day. Prime Day is an Amazon exclusive event that provides lucrative opportunities for Amazon Prime Members.An interesting 2019 fact: Amazon Prime Day surpassed the combined sales of 2018’s Black Friday and Cyber Monday.Amazon Prime Day 2020 is scheduled in October, although the exact date is still to be announced. As a result of COVID-19 the date was moved in 2020. The announcement of Prime Day’s date has normally been kept secret until about a week in advance. However, rumored dates are often leaked so that retailers can adequately prepare to take advantage of the opportunity.While …

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