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Let’s talk: The best marketing methods for businesses – Dynamic Business

let’s talk: the best marketing methods for businesses – dynamic business

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Wed 3 June 2020 – 6:36 am
Featured | Let’s Talk
By Loren Webb

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” 
It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could have a brilliant service or product, but if no-one knows you exist and does not understand your value, you’ll ultimately fail despite the greatness of what you can bring to the market.
It is not entirely straight forward to answer though, and of course marketing must be tailored to each brand and their goals, which differ at each stage of the business journey. For example, an approach to brand awareness will be very different to direct lead generation. 
‘Marketing’ covers a very wide range of tools and opportunities, from social media, to PR, to banner ads, to Google ads, to SEO, to OOH… the list goes on. It can be difficult to navigate, and so today we’ve asked a lot of experts and leaders what they value in terms of …

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The Importance of Web Security in Digital Marketing

the importance of web security in digital marketing

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“Threat is a mirror of security gaps. Cyber-threat is mainly a reflection of our weaknesses. An accurate vision of digital and behavioral gaps is crucial for a consistent cyber-resilience.”Stephane Nappo

How would you feel when a stranger infringes on your privacy? How would you react when the unknown tries to misuse your information? Undoubtedly it would be an insecure feeling, and to prevent the occurrence of such situations, we take strict security measures to safeguard ourselves. Similarly, the web is also prone to certain security threats imposed by anonymous people to gain personal profits. Thus, ‘web security’ is the term derived for the security measures adopted to eradicate such online risks.

Web security plays a crucial role in cyberspace. Cyberspace is a comprehensive concept which deals with various activities carried online, out of which one such action is digital marketing. Digital marketing is described as marketing born over the internet with the help of new technology. It revolves around the concept of e-commerce.

Nowadays, digital marketing has become a trend because of the accessible digitalization. It has given rise to the modern form of the market, which is well suited to the people …

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New offering from Pegasystems improves enterprise efficiency while speeding digital transformation

new offering from pegasystems improves enterprise efficiency while speeding digital transformation

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All of the studies, evaluation, and endless analysis are finally over. The current global crisis has driven companies to embrace digital transformation, and Pegasystems Inc. has positioned itself at the heart of this transition.
“There’s been a lot of talk about it over several years, and there’s been lots of initiatives, but it was missing the urgency that it needed to get things done,” said Kerim Akgonul (pictured), senior vice president of products at Pegasystems. “There’s no longer a question about whether to go through a digital transformation. Everybody knows it’s a ‘yes.’”
Akgonul spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the PegaWorld iNspire virtual event. They discussed a new software architecture for bridging tech stacks, the role of real-time data in driving artificial intelligence, and how Pega’s customers have responded to a more uncertain and volatile world. (* Disclosure below.)
Closing connectivity gaps
Pegasystems unveiled a new offering on Tuesday to help move enterprises further along the digital transformation journey. Pega Process Fabric was released as a cloud-based software architecture that used APIs, an open UX framework, robotic automation, UI components, and data virtualization to bridge connectivity gaps between …

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Consider the Promises and Challenges of Medical Image Analyses Using Machine Learning

consider the promises and challenges of medical image analyses using machine learning

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Medical imaging saves millions of lives each year, helping doctors detect and diagnose a wide range of diseases, from cancer and appendicitis to stroke and heart disease. Because non-invasive early disease detection saves so many lives, scientific investment continues to increase. Artifical intelligence (AI) has the potential to revolutionize the medical imaging industry by sifting through mountains of scans quickly and offering providers and patients with life-changing insights into a variety of diseases, injuries, and conditions that may be hard to detect without the supplemental technology.Images are the largest source of data in healthcare and, at the same time, one of the most challenging sources to analyze. Clinicians today must rely mainly on medical image analysis performed by overworked radiologists and sometimes analyze scans themselves. The interpretations of medical data are being made mostly by a medical expert. In terms of image interpretation by a human expert, it is entirely limited given its subjectivity, the complexity of the image, the extensive variations that exist across different interpreters, and fatigue.
Despite constant advances in the medical imaging space, almost one in four patients experiences false positives on image readings. This can lead to unnecessary invasive procedures and follow-up scans that …

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Many influencers and brands have stopped their marketing campaigns to focus on messaging around the George Floyd protests

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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Many brands are issuing statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death.Some companies are shuttering influencer-marketing campaigns this week in order to avoid tone deafness on social platforms where much of the conversation is unfolding.Influencers are also speaking out against brands that were slow to respond and saying some companies should do better at highlighting black voices.Visit Business Insider’s homepage for more stories.

Over the past few days, brands have issued statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death, after a Minneapolis police officer kneeled on his neck for nearly nine minutes on May 25.Many are also halting influencer marketing in order to avoid tone deafness on social platforms where much of the conversation is unfolding.”The nation is hurting, and we’re figuring out the best ways to show sensitivity and support for our communities,” said Mae Karwowski, founder and CEO of the influencer-marketing platform Obviously. “Two things we did immediately were extending posting deadlines on active campaigns and setting later start dates for campaigns that are coming up.”Much of corporate America has made an effort to shift away from business-as-usual messaging on social …

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How a Strong Company Culture Can Drive Digital Transformation – EnterpriseTalk

how a strong company culture can drive digital transformation – enterprisetalk

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Enterprises need to adapt to a forward-thinking approach to pave the way for digital transformation
Now, more than ever before, organizations are relying on a driven and engaged workforcethat is safe, happy, self-motivated, and built for collaboration, and productivity as well asthe business’s bottom line.
After all, how can anyone expect a dysfunctional, toxic culture to translate into a productivehome working scenario that’s committed to pushing revenue into the black? Or provide awelcoming environment and seamless on boarding process – especially when it must takeplace remotely – for a new starter to remain loyal and eager to succeed?
Staggeringly, breath HR’s ‘The Culture Economy’ 2018 report highlights how poor companyculture costs £23.6bn per year – with 34% of people quitting their jobs because of a direworkplace atmosphere. The figures continue to back up how a motivated team can drivecommercial success. For example, research by financial economists showed companies thatwere listed as being among ‘the best places to work’ delivered nearly 20% higher returns to shareholders. Why? Because their teams were given the support to remain mentally-strong, the correct tools to be productive and the motivation to be trusted to do their jobs well –much to the benefit of the end user.
There are …

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Will the ‘Genuine’ Influencer Reign Post-Pandemic? | PerformanceIN

will the ‘genuine’ influencer reign post-pandemic? | performancein

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For those of us with a few more years on our CVs, the circumstances we find ourselves in today have similar undertones to those experienced more a decade ago. Back then, as now, the media was awash with industry commentators predicting the rise of this, or the demise of that. Some of those predictions amounted to very little other than supposition, while others were on the money. For the here and now, arguably the most vocal debate taking place is that which relates to the future of influencer marketing. More specifically, does it even have one? 

Back in 2010, as the green shoots of recovery began to show themselves after what had been the most severe economic downturn in a generation, several predictions began to emerge. Some suggested that Google might be on the slide, with Yahoo! and AOL showing signs of a resurgence. We now know how that turned out.  

Others tabled the notion that brands would concentrate their outreach efforts on social syndication as a means to cut through the increasingly audible noise being created by the proliferation of the media. By promoting their content online, brands could drive traffic to their websites, reach wider audiences and hopefully better …

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HOTB Software Recognized for Healthcare Data Innovation With 2020 MedTech Breakthrough Award

hotb software recognized for healthcare data innovation with 2020 medtech breakthrough award

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IRVINE, Calif., June 2, 2020 /PRNewswire/ — HOTB Software, a leading SaaS provider within the compliance industry, announced that MedTech Breakthrough, an independent market intelligence organization that recognizes the top companies in the global health and medical technology market, has selected HOTB’s Surgical Center Toolbox (SCT) solution as the winner in the fourth annual MedTech Breakthrough Awards program.    

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HOTB Software

HOTB’s SaaS platform for ambulatory surgery centers (ASCs), Surgical Center Toolbox (SCT), eliminates manual processes and assists healthcare staff with digitizing their entire practice. The solution simplifies reporting for all major accreditation bodies within the industry as well as other regulatory compliance mandates.    

SCT includes the ability for healthcare staff to create dynamic policies and procedures and search their agency standards using keyword search to ensure compliance. Additionally, SCT comes with survey preparation; employee, contracts and vendor records storage; assignable reminders; electronic customizable logs; and continuing education and training through Medline University.   
“We are providing the most powerful platform to assist ASCs in managing and navigating the complex accreditation and compliance landscape,” said Andy Firoved, CEO, HOTB. “SCT’s full capability goes well beyond anything else on the market, making it the only full compliance and accreditation platform serving ASCs. This 2020  …

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Leadspace collaborates with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights

leadspace collaborates with microsoft to bring its unified b2b data enrichment to dynamics 365 customer insights

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New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint.SAN FRANCISCO, June 2, 2020 /PRNewswire-PRWeb/ — Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with Leadspace’s unrivaled B2B company data.”Our customers need the best quality data to power their business processes. Our collaboration will make it easy and seamless to integrate Leadspace data and realize immediate value,” notes Satish Thomas, Director, Microsoft Business Applications.The Leadspace connection for “Company Data” will be available in preview beginning in June, 2020. Customers will be able to try it in Preview mode prior to general availability later this Summer.To learn more about the Leadspace company data connection in Microsoft Dynamics 365 Customer Insights click here.Microsoft Dynamics 365 Customer Insights is a real-time, enterprise-grade customer data platform (CDP) that powers personalized experiences with a holistic view of customers and unmatched time to insight. Companies can gain a comprehensive view …

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