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Local Roots Kombucha – Social Media & Influencer Marketing Manager – BevNET.com Beverage Industry Job Listing

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Local Roots Kombucha

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Local Roots Kombucha is seeking an ambitious and creative Social Media & Influencer Marketing Manager to further expand top-of-mind awareness, amplify brand presence across all social media platforms, build and grow community and engagement, and support retail sales growth. The ideal candidate for this role is someone who has a solid foundation in the best practices of social media and influencer management, can collaborate well with team members/vendors, and has knowledge of the food and beverage industry. With patterns of success, position has great potential for vertical mobility within our organization.Essential Duties/Responsibilities:Create, develop and execute social media and influencer marketing strategies, both organic and paid, in line with broader company goals and direction.Develop and implement extensive multi-channel social media strategies and calendars unique to each platform, and work with design team to create content.Lead the team in compelling creative that delivers on storytelling and brand experience, and continuously ideate fresh and relevant creative that surprises, delights and entertains.Create, schedule and post daily content on all platforms.Engage with followers, respond to all questions and comments in a timely manner, perform outreach to grow brand engagement …

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atisfy announces atisfyre™ – a revolutionary platform to connect influencers with leading brands

atisfy announces atisfyre™ – a revolutionary platform to connect influencers with leading brands

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Industry: Software

atisfy, a data-driven technology company that powers global brands to drive sales has announced a new product that will help millions of influencers connect with world leading brands.
Singapore, Singapore (PRUnderground) June 30th, 2020



atisfy, a data-driven technology company that powers global brands to drive more sales has announced plans to release a revolutionary product called atisfyre™ that will help millions of influencers connect with leading brands across the world. This will enable atisfy’s enterprise customers to reach new audiences, increase brand awareness, and boost their marketing ROI and bottom line through the power of influencer marketing.
“We’ve encountered a surge of brands that want to start an influencer program and have a very real need to do so. However, they are limited by the complicated process of having to individually recruit the right influencers and managing a successful influencer campaign,” says Hersh Bhatt, CEO of atisfy™. “Our innovative platform enables brands to reach their target audience by partnering with influencers who have a similar set of followers. We will have influencers and businesses try our platform, tweak the algorithm based on its performance, and then accordingly scale it globally.”
Within the changing landscape of eCommerce over …

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American Influencer Council Launches in Time for World Social Media Day

american influencer council launches in time for world social media day

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UNDER THE INFLUENCE: Qianna Smith-Bruneteau has teamed with a cadre of social media influencers to create the American Influencer Council. The nonprofit membership trade association officially makes its debut today — World Social Media Day.
Chriselle Lim, Danielle Bernstein and Kat Irlin are among the founding members of the AIC. Their game plan has five key points — consumer transparency, standardization and professional ethics, data science and influencer economy, learning and development and public goodwill. The group’s creation comes at a time when some are predicting the demise of influencers and the rise of micro-influencers. Before the pandemic struck, brands were expected to spend $15 billion on influencer marketing by 2022, according to Business Insider Intelligence estimates, based on Mediakix data.

Consumer transparency efforts will involve lobbying the Federal Trade Commission to adhere to, promote and improve the Endorsement Guides. There are also plans to create market-relevant operating standards to support innovation and ethical conduct. Supporters will also be trying to enhance the cobranded content experience on all social media platforms. In terms of data science and the influencer economy, AIC will foster and analyze research on the digital economy, as well as career influencers’ contributions to the gross domestic product. There will …

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Raiinmaker: Blockchain-Fueled Influencer Marketing Platform Rolls Our Beta with TV Documentary Series, Open Source Money – Blockchain News, Opinion and Jobs

raiinmaker: blockchain-fueled influencer marketing platform rolls our beta with tv documentary series, open source money – blockchain news, opinion and jobs

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Raiinmaker has released its beta version influencer marketing platform, that empowers fans to share campaigns and be rewarded for endorsements. Utilizing a proprietary algorithm, the company calls ‘Proof of Influence’, companies and projects are now able to measure the return and impact of their campaign spend and provide better experiences to influencers.
The first project to launch with the Raiinmaker app is called Open Source Money, a groundbreaking documentary series airing July 4th, produced by Vision Tree about the evolution of cryptocurrency and blockchain technology. Fans who promote Open Source Money will earn rewards from a $50,000 USD influencer marketing budget for driving digital engagement, with rewards paid fractionally based on specific metrics such as earned likes, comments, shares, and views.
Jonel Cordero, COO/Co-Founder of Raiinmaker said:

“We’ve created a truly unique way to let consumers take their passion for products and projects and communicate them to followers in a way that is actually monetizable for them, as well as very scalable and measurable for brands.”
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J.D. Seraphine, CEO/Founder of Raiinmaker, said:
“Raiinmaker leverages our expertise in both media and technology to deliver a platform best suited for empowering projects to successfully engage their audiences …

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YAAP & Fork Media join hands for influencer marketing

yaap & fork media join hands for influencer marketing

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The Middle East has seen a significant rise in popularity of influencer marketing in the past few years with platforms like Instagram, TikTok and YouTube becoming a hub for branded content and influencer-led campaigns. On account of this spike, YAAP Digital and Fork Media Group have announced the formation of an alliance between the two entities to embrace this popularity and leverage their market experience lead the way in the space. YAAP having run some of the biggest influencer marketing campaigns in the region, brings their deep understanding of content & tech paired with Fork’s invaluable strategic prowess and marketing knowledge to make a powerful team.
Irfan Khan, Partner at YAAP, shared his thoughts on the partnership, “We’ve seen and been a part of this wave of influencer marketing that has taken the Middle East region by storm in the past few years, Fork Media Group’s strategic experience in the region makes them the perfect partner for us to take our offerings to the next level and truly go out there and do some impactful and innovative work.”
Fork and YAAP have a combined presence in 5 countries. Fork Media Group has a diverse portfolio of products and services …

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Influencer Marketing Stands Out during Pandemic

influencer marketing stands out during pandemic

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Covid-19 is capable of producing a special kind of advertising fatigue in which consumers tire of receiving a maelstrom of indistinguishable messages from brands: This is an especially uncertain time. Here are the precautions we’re taking. This is what we’re doing to help out.
It’s not that these messages aren’t necessary, especially as they relate to safety precautions. The fatigue comes from the unrelenting sameness and impersonal character of the content. That’s where influencer marketers can prove to be a brand’s special weapon, and a new report by influencer marketing platform Linqia suggests marketers are capitalizing on the channel.
Sixty-seven percent of marketers decreased their overall marketing budgets for Q2, but only 41% of the 59 marketers Linqia surveyed across a number of verticals said they were dropping influencer spend. This could in part be due to the small percentage of marketing dollars previously allocated to influencers, but the survey data suggests marketers see particular value in influencers during a complicated time for marketing.
For example, 71% said influencers could make a positive impact for their brand during this time, and that comes during a period when the second most commonly cited concern among marketers at 32% was …

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Instagram influencers decrease Ad tag use

instagram influencers decrease ad tag use

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As predicted, the ongoing coronavirus pandemic is showing its impact on influencer marketing as well. The latest figures show that the number of brands working with influencers dropped to a 16-month low in April. Influencer marketing has been seeing a slight downfall for a few months. Last year, the engagement rates with influencer accounts closed in on their all-time-lows. However, posts with #ad hashtag did see a surge, reaching more than 3 million by the end of 2019, while the total money spent on Instagram inferencer marketing reached to $5.24 billion in the last year alone. Unfortunately, as the lockdowns began to take effect, influencer posts about public events and travel took a nosedive – and by the mid of May, the influencer mentions fell for most categories. According to SocialBaker, this includes minus 36% for parties, sunglasses (-27%), music festivals (-24%), performing arts (-24%), vacations (-23%), wine (-19%), live events (-19%), hotels (-18%), seafood (-18%) and nightclubs (-18%). It is anticipated that some categories might jump back up with the beginning of the summer season, as lockdowns slowly ease down.When it comes to social media topics, insurance saw the biggest surge in influencer mentions in Q1 of this year. Other categories that also …

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How Influencers At Afrostylicity Still Market Travel, Lifestyle & Fashion Brands During COVID-19

how influencers at afrostylicity still market travel, lifestyle & fashion brands during covid-19

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Industry: Lifestyle

Dallas, TX (PRUnderground) June 29th, 2020


Social media influencers Joy Nyargem and Hugh Zei of Afrostylicity are calling on corporate travel, lifestyle, and fashion brands nationwide to deepen their engagement with influencers as a way to still continue to market to their ideal audiences during the COVID-19 pandemic.

The co-owners of the influencer marketing and digital content creation platform says the site and their affiliated social media channels on Instagram, Pinterest, Facebook, and TikTok serve as a bridge between brands/companies and the consumers they want to reach.

Influencer marketing has trended up in recent years. Influencer marketing is the use of prominent public figures to promote products and brands. These public figures exist across virtually every industry, although the travel, fashion, and lifestyle spaces Nyargem is in are the most popular.

“Consumers want to hear authentic, unbiased reviews before they purchase products and services,” Nyargem says, “Brands want to reach highly-engaged audiences. As influencers and digital content creators, we bring the two together.”

Although traditional marketing remains active, more and more brands are leveraging the power of influencer marketing. However, COVID-19 has caused some brands to pause paid campaigns, as they wait and see about when social distancing …

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ND marketing prof wins award for influencer marketing research

nd marketing prof wins award for influencer marketing research

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University of Notre Dame marketing professor Christian Hughes won the American Marketing Association’s 2020 Don Lehmann Award for a research paper examining influencer marketing. The award, bestowed by the AMA Marketing Research Special Interest Group, was established in 1997 to recognize the best dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research in the previous calendar year.

Christian Hughes


Hughes, assistant professor of marketing at Notre Dame’s Mendoza College of Business, received the award for “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” which was among the top five most-cited article. It was also among the most downloaded articles published in the Journal of Marketing in the past six months.

The paper was co-authored with Vanitha Swaminathan of the University of Pittsburgh and Gillian Brooks from the University of Oxford. They collected a dataset of 57 sponsored blogging campaigns run by companies including AT&T, Walmart, Procter & Gamble, Chick-fil-A, Listerine, OshKosh B’Gosh, Chef Boyardee and Walmart between 2012 and 2016. The data came from The Motherhood, a social media influencer marketing agency focused on “mommy bloggers,” and involved 600 blogs and 1,800 posts. The researchers followed up the data analysis with an experiment …

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