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CookIt Media Influencer Marketing Agency Named to Inc. 5000

cookit media influencer marketing agency named to inc. 5000

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CookIt Media continues to establish itself as a leader in influencer marketing with the honor of being named to the nationally recognized Inc. 5000 list of fastest-growing private companies in America.
Showcasing the company’s commitment to delivering value to brands through influencer marketing campaigns, CookIt ranks No. 1,756. From 2016 to 2018, CookIt’s total revenue has grown by 243%.
“At CookIt Media, we believe that success in this business is built on authentic partnerships that drive awareness and build trust between all parties involved,” said said Laurie Buckle, CEO of CookIt Media. “Brands want to invest in an advertising strategy that truly delivers, and we’re determined to show them that influencer marketing is their solution.”
Recently, CookIt Media began a partnership with influencer marketing platform Tagger Media, to take a data-driven approach to running campaigns, researching well-aligned influencers and reporting meaningful results. CookIt leverages the 9B+ data points available on Tagger to help brands understand their potential for success, quantify the value of their influencer relationships, and prove ROI.
CookIt Media works to address the challenges that make influencer marketing complicated for brands and influencers alike. CookIt promotes the idea that successful partnerships are built on authenticity and respect, and fostered over …

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Instagram ‘micro’ and ‘nano’ influencers have become a powerful force for marketers, but data suggests only a small fraction of them are doing brand deals

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New data from Socialbakers, a social-media marketing company, suggests that “micro” (10,000 to 50,000 followers) and “nano” (under 10,000 followers) influencers make up the majority of brand collaborations on Instagram.Together, they consisted of around 70% of brand collaborations in 2020 as of July, Socialbakers found.Still, only a small fraction of micro and nano influencers overall used #ad or other tags indicating a post was sponsored in the first quarter of 2020. This suggests there are many influencers who could potentially be making money from brand deals who currently are not.Other research in 2020 has shown that some brands are shifting their budgets more toward micro influencers because of high engagement and ability to drive awareness and sales.Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

In a growing trend in influencer marketing, many brands are hiring influencers with smaller followings, generally referred to as “micro influencers.”Micro influencers often have high engagement rates because of their smaller audiences that they’ve built strong bonds with.”Their audience is so loyal and it’s easier for them to convert to the website or drive purchases for brands,” said Brittney Turner, a micro influencer and content creator coach. In March, the influencer-marketing agency Linqia reported that 77% of 192 marketers …

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Agency commits to equality in influencer marketing

agency commits to equality in influencer marketing

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As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. 

In Fluency, MSL has an AI-driven platform to identify, retain and manage influencers. Their goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance. 

“We want to lift up influencers of color because not only is it the right thing to do, it is also what is best for brands as consumers expect better representation and voices resembling their own,” said Bryan Pedersen, Chief Innovation Officer at MSL in a release. To support this commitment, MSL is partnering with The Influencer League, an educational platform for influencers.

What they’re doing. MSL’s specific initiatives include:

Leveraging new technology within Fluency to collect demographic data not available through social channels (with consent);Adding at least 10,000 vetted diverse influencers to Fluency by end of 2021 through ongoing community engagement and the partnership with The Influencer League; andSponsoring full-tuition for 1,000 diverse influencers to attend The Influencer …

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MSL Makes Commitments Towards Equality in Influencer Marketing

msl makes commitments towards equality in influencer marketing

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NEW YORK, Aug. 13, 2020 /PRNewswire/ — MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) by the end of 2020. Through its proprietary influencer marketing platform Fluency, MSL has embraced human intelligence, machine learning and a scalable tech stack to create the most sophisticated influencer engagement and management platform in the world. MSL is now using that platform to implement diversity, inclusion and equal pay measures to create a more diverse and inclusive industry.Influencers are among the most visible, creative and impactful media platforms today. The influencer marketing industry is projected to be valued at $15 billion by 20221 cementing its place as a core communications channel for brands. With the most expansive database of influencers in the United States and most sophisticated influencer management and engagement platform, MSL, through Fluency, is in a unique position to take tangible and measurable steps towards improving diversity, inclusion and equity in the influencer marketing industry at large. “We believe it is our responsibility to do everything in our power to make Fluency the most inclusive, diverse, fair and transparent …

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The power players using TikTok to transform the music industry

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Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

Music is at the core of the TikTok experience and the app has transformed the music industry in recent months.To shed light on the power players in this rapidly changing area, my colleague Dan Whateley compiled a list of the 24 music marketers, artists, digital creators, record labels, and other industry insiders who are using TikTok to help define popular music in 2020.For large music conglomerates like Sony and independent labels alike, TikTok has become an essential marketing tool.”Every music label, every record label, they have a budget now for TikTok because it’s becoming so huge,” Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, told Business Insider. 

In addition to helping artists and labels launch new tracks, song promotion has become an important source of revenue for TikTok’s top creators who are looking for ways to make money on an app that still has limited monetization features.And for up-and-coming artists, TikTok can offer an effective way to build an audience quickly. You can see that clearly …

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2019-2020 Leadership Alexandria Class Volunteers with Habitat for Humanity of Douglas County

2019-2020 leadership alexandria class volunteers with habitat for humanity of douglas county

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The Alexandria Lakes Area Chamber of Commerce 2019-2020 Leadership Alexandria class assisted in a variety of projects for a Habitat for Humanity Homebuyer this year. This was done in the Alexandria area on Monday, July 13 and Monday, July 27.The Leadership Alexandria program kicks off each October with a two-day retreat, where participants learn more about their personality style, about working with different personality styles and about other key leadership traits. The class then comes together one full day each month from November to May to learn about the area’s history, the local business community, local government and more. Throughout the year the class is given the opportunity to choose one community service project that they will complete after graduation. This year’s class chose to volunteer with Habitat for Humanity.Due to COVID-19, the 25-member class was unable to work together in this effort and instead broke into four smaller groups that volunteered on two different build days. Projects consisted of a variety of things including putting up poly, taping around electrical units, putting on siding and building picnic tables. The 2019-2020 Leadership Alexandria class still has two sessions to complete prior to graduation. These were postponed due to …

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Bowen wants to provide new leadership

bowen wants to provide new leadership

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FLORENCE — John D. Bowen envisions bringing a “new generation of leadership” to the City Council.The District 2 council candidate said he has a career in the private sector that spans from Atlanta to Colorado.Bowen was raised in the Shoals, graduated from the University of Alabama and has spent the majority of his life in Lauderdale County.He said he will work hard for Florence residents and offer new ideas to District 2 residents.Bowen said officials must re-evaluate priorities during the COVID-19 pandemic, so his platform involves changing the Shoals Economic Development Fund to a “COVID Security Fund.”Bowen envisions the COVID Security Fund providing assistance throughout the crisis and beyond.The Shoals Economic Development Fund is paid through a half-cent sales tax in Colbert and Lauderdale counties and has been in place since 2007. The funds go toward economic development.”While this fund was built with the promise to attract more business, the fund is opaque and has little oversight,” Bowen said.He said a shift to the COVID Security Fund would help businesses, nonprofits and residents.“It’s your money,” he said. “We’ve been funding this since 2007.”“Now is the time to care for our neighbors,” Bowen said. ” …

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‘America is crying out for leadership’: Harris makes debut as Biden running mate – video

‘america is crying out for leadership’: harris makes debut as biden running mate – video

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Kamala Harris made her campaign-trail debut as Joe Biden’s vice-presidential running mate for the Democrats, criticising president Donald Trump for mismanaging the coronavirus pandemic and making an urgent argument for a Biden administration. Harris, a US senator from California, quickly leapt to the attack on Trump, saying he had endangered Americans by not taking the pandemic seriously, plunging the US into an economic crisis even as it wrestles with racial and social injustice. ‘As somebody who has presented my fair share of arguments in court, the case against Donald Trump and Mike Pence is open and shut,’ Harris said

Harris and Biden appear together for first time and excoriate ‘failure’ Trump

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