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CreatorIQ Named Influencer Marketing Solution ‘Leader’ by Research Firm – [Talking Influence]

creatoriq named influencer marketing solution ‘leader’ by research firm – [talking influence]

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Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into key decisions around influencer selection and negotiation.”
Forrester evaluated influencer marketing companies during the process, scoring all on the criteria of:

Influencer data access
Influencer data management
Data science capabilities
Measurement and reporting
Product vision

The influencer companies were also segmented into three categories: in-house platforms, managed platforms, and marketplaces.
“It is an honor to be recognised by Forrester as a Leader and the highest performing product in our category,” said Igor Vaks, founder and CEO of CreatorIQ. “Our company vision is driven by a belief that brand advocacy and authentic influence marketing are a better and more effective way to do business. This belief is validated daily by the brilliant work our clients are doing, and this belief is confirmed by the exponential growth of in-house brand advocacy programs.”
“CreatorIQ stands out as the highest performing in-house influencer platform. Some of the world’s largest brand holding companies and e-commerce retailers use CreatorIQ to manage tens of thousands of influencers. Its strengths include depth of influencer talent, analytics, and data science …

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JPMorgan Chase Pays $2.5M to Settle Cryptocurrency Fees Lawsuit

jpmorgan chase pays $2.5m to settle cryptocurrency fees lawsuit

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The largest bank in the United States, JP Morgan Chase, had agreed to pay $2.5 million to settle a class-action lawsuit over its extra fees and higher interest rates it charged from cryptocurrency transactions.The case stemmed from a lawsuit filed in a Manhattan federal court two years ago, accusing Chase of charging surprise fees when it stopped letting customers buy cryptocurrency with credit cards and, instead, treated their purchases as cash advances.The Most Diverse Audience to Date at FMLS 2020 – Where Finance Meets InnovationOne of the plaintiffs, Brady Tucker, claims that the bank charged him both extra fees and substantially higher interest rates on the cash advances than on the credit cards and refused to refund $160 in extra costs when he complained.JPMorgan was dismissive of claims ‎surrounding its approach towards financing cryptocurrency ‎transactions, noting that clients can use their debit cards to avoid incurring cash advance charges.‎According to the lawsuit, the troubles began snowballing in 2018 when several ‎banks, including JPMorgan, decided to block credit-card purchases of digital ‎currencies on venues around the world. ‎Suggested articlesCrypto Exchange BTCC to Launch New Product on its 9th AnniversaryGo to article >>Days later, ‎the plaintiff called the bank’s staff to complain …

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Goldman Sachs Slams Bitcoin And Gold On Investor Call, Crypto Community Reacts

goldman sachs slams bitcoin and gold on investor call, crypto community reacts

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A Goldman Sachs logo seen displayed on a smartphone. (Photo by Mateusz Slodkowski/SOPA … [+] Images/LightRocket via Getty Images)

SOPA Images/LightRocket via Getty Images

Goldman Sachs

GSBD
hosted an investment advisory call for its clients yesterday, which re-ignited a long running dispute between the cryptocurrency and the banking community.
The investor call, dryly entitled “US Economic Outlook & Implications of Current Policies for Inflation, Gold and Bitcoin”, was announced to Goldman Sachs’ clients last week.
While the invitation gave little away around the nature of the insights the bank was going to share, some in the cryptocurrency community read between the lines, concluding that the financial services giant was about to signal to the market that the recent unprecedented economic events may have finally persuaded the bank to endorse Bitcoin given its association with being a hedge against inflation.

Nothing, it transpired, could have been further than the truth, as the select few who attended the invitation-only call were to quickly learn. Rather than endorsing Bitcoin, the analysts instead presented a scathing analysis of the cryptocurrency. 
Bitcoin Is Not An Asset Class?
Almost immediately, the slides from the call were leaked to social media, causing the cryptocurrency community to erupt …

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Last-Click Coupons Have Dominated Affiliate Marketing For Years. Now, Brands Are Restrategizing With Influencers. – Tubefilter

last-click coupons have dominated affiliate marketing for years. now, brands are restrategizing with influencers. – tubefilter

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Ad revenue slowdown caused by the pandemic has sparked a period of hyperspeed evolution for influencer marketing, says Brian Nickerson.
He would know–he’s the cofounder and CEO of MagicLinks, a marketing company that works with 19,000-plus creators and 3,000-plus brands. Its main business is providing influencers and companies with affiliate product links, but it also offers something it says is becoming increasingly crucial: accurate performance data for those links.
Affiliate links are, at their most basic, a tool to measure how much traffic a sponsored creator is driving to a brand. For example, a beauty guru may partner with a cosmetics company, and in his branded video, tell viewers to use his unique link if they want to check out the brand’s website. In some cases, affiliate links will earn creators cuts of sales based on how much product they move. But the links’ core purpose is to let brands know if their influencer investments paid off.
However, that’s not always as easy as it sounds.
“Basically, an influencer sends people to a brand, and then two-thirds of those people go look for a coupon right before they buy,” Nickerson says. It’s understandable that consumers– …

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60% of Influencer Budgets to Stay the Same or Increase Post-COVID-19 – [Talking Influence]

60% of influencer budgets to stay the same or increase post-covid-19 – [talking influence]

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While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power to make a positive impact for their brand. This is according to the latest study from Linqia.
Influencer budgets haven’t been impacted the same way as overall digital ad spends, possibly due to the effectiveness of the content influencers produce. Once quarantines are lifted, 74% of marketers plan to activate influencer as much or more as they did pre-pandemic.
The report found that 67% of marketers said their overall digital marketing budgets have decreased in Q2 due to the pandemic, but only 41% said the same for their influencer budgets. In fact, almost 60% said their influencer budgets would stay the same or increase.
At the time of the survey (May 2020), about half (41%) said that they were planning to run an influencer marketing campaign in the next two months. And of those that are planning to run an influencer campaign, 25% plan to use more influencers than what they typically use. Interestingly, the purpose of their influencer campaign is to convey the right message, and none selected that the goal will be to drive sales.
Platform strategies

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Deciphering a tax code written before cryptocurrency

deciphering a tax code written before cryptocurrency

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The diversity of transactions that occur in the crypto ecosystem touch almost all parts of the U.S Internal Revenue Code. However, the Tax Code contains no reference to “virtual currency” or “crypto currency.” Instead, you will find myriad technical rules that can be hard to understand, or lead to the wrong answer when viewed in isolation or when applied generically. To better understand how the U.S. tax rules apply to virtual currency, one can view the many technical issues that arise as answering one of four questions.1. When am I taxable on income I receive? To answer this, one has to consider what income is, whether it was received, and whether an exception applies that does not require the taxpayer to include the item in the taxable income calculation.What Income is: Most people think of income as anything that increases wealth. However, not all accessions to wealth are considered income. For example, a miner who discovers gold has an accession to wealth but is not taxed at that time. With regard to crypto, the notion of an accession to wealth comes up in the context of mining and certain other transactions. However, the IRS has not agreed …

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Pharmacy Influencer Marketing Market Research Report To 2020 By Top Key Vendors – Bernstein Medical, Hans Wiemann, Robotic Hair Restoration Long Island

pharmacy influencer marketing market research report to 2020 by top key vendors – bernstein medical, hans wiemann, robotic hair restoration long island

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Influencer marketing campaigns need to comply with the guidelines set up by the Federal Trade Commission (FTC). Specifically, that means posts created by influencers on behalf of brands need to reveal any material connections between the influencer and brand. A simple way to reveal that connection is by using the hashtag #ad.
Pharmacy influence marketing has to comply with the FTC’s guidelines. Also, it needs to comply with the Food and Drug Administration’s rules for advertising drugs and medicines
Pharmacy Influencer Marketing Market Research Report study provides wide-ranging information which advances the understanding, scope and application of this report. Market research report have been delivered to provide data with the understanding needed to drive business growth. According to researchers, demand for the global Pharmacy Influencer Marketing market will expand to a noticeable CAGR over the period from 2020 to 2026. Report defines competitors in this market of Global Surgery Devices Market.
The Top Most Key Players in the market are as Novartis, Amcal Pharmacy, Merck, and Allergan.
Request Sample Copy of this Report at https://healthcareintelligencemarkets.com/request_sample.php?id=135957
The Pharmacy Influencer Marketing Market report offers wide-ranging analysis of all drivers and evaluates their eventual impact over the …

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Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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Welcome back to this week’s Influencer Dashboard newsletter!

As always, this is Amanda Perelli (from home) with a weekly update on what’s new in the business of influencers and creators.This week, my colleague Dan Whateley and I published four influencer media kits from creators who are popular on YouTube, Instagram, and TikTok.Brand sponsorships are one of the main ways influencers earn money — and the first thing advertisers ask for during a pitch is a media kit. But what does an influencer media kit look like? 

It’s a document that creators use to show a brand the need-to-know information on their digital business and the impact they can have. The media kits we published — which were the exact ones the influencers used — range from 8 to 24 pages, and include audience demographics and rates, all wrapped up into one digital booklet that reflects what the influencer has to offer.These are the 4 creators we spoke to:Roberto Blake: 445,000 YouTube subscribers. Blake is a tech YouTuber who shared his 11-page media kit in February, which features a scale of the different rates he charges for a collaboration.Marina Mogilko: over 2 million YouTube subscribers. Mogilko runs three YouTube channels: language, technology, and business. …

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How Goldman Sachs unintentionally sparked a war with cryptocurrency evangelists

how goldman sachs unintentionally sparked a war with cryptocurrency evangelists

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Goldman Sachs Group Inc. signage is displayed on a monitor on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Oct. 7, 2016.Michael Nagle | Bloomberg | Getty ImagesGoldman Sachs isn’t convinced there’s a case for investing in cryptocurrencies like bitcoin. Crypto evangelists — perhaps unsurprisingly — aren’t impressed with its assessment.The U.S. bank’s consumer and investment management division released a slide deck ahead of an investor call Wednesday, examining the impact of the coronavirus outbreak on the U.S. economy. A sizable chunk of the presentation focused on bitcoin and other virtual currencies.”Cryptocurrencies including bitcoin are not an asset class,” Goldman Chief Economist Jan Hatzius and Harvard Professor Jason Furman wrote in the opening of one slide. The deck detailed several reasons why cryptocurrencies couldn’t be considered an asset class in their own right, claiming they don’t generate cash flow likes bonds or earnings through exposure to global economic growth.”We believe that a security whose appreciation is primarily dependent on whether someone else is willing to pay a higher price for it is not a suitable investment for our clients,” Hatzius and Furman wrote.”We also believe that while hedge funds may find …

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Council Post: Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right

council post: diversity in influencer marketing: why your brand needs to get it right

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Photo:
Getty

It surely isn’t news to you that influencer marketing has been criticized for having a diversity problem. As blogger Stephanie Yeboah wrote last year, “by exclusively using white influencers to tout holiday experiences, beauty and skincare products and fashion pieces, the story being told is that these experiences are only available to white people. Only white women use luxury skincare. Only white slim women go on holiday. Only white women wear a certain brand’s fashion pieces. It needs to stop.”
The importance of diversity in influencer marketing goes beyond the avoidance of consumer backlash. At my agency, we advise our clients to make diversity an integral part of their campaign planning, particularly if they’re looking to attract millennials or Gen Z  — not because it’s the politically correct thing to do, but because representation tells a more powerful brand story.
What Do We Even Mean By Diversity?
Diversity has become something of a buzzword in recent years, which can create a lot of confusion and bias about what people mean when they say it. For instance, it most definitely doesn’t mean “including a token person of color.” Diversity incorporates all of the elements that …

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