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How to Ensure Successful Influencer Relations – [Talking Influence]

how to ensure successful influencer relations – [talking influence]

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With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a full-time career, there becomes a need to prove value and justify a return on investment.

The origins of influencer marketing could be perceived as a little rough around the edges. There was no rulebook, no precedent and no guidelines. Even now, some influencers eschew the terms and conditions of social media platforms, publish controversial opinions and even use shadow tactics such as purchasing fake followers.

Over time, this has evolved and influencer marketing has become one of the most effective strategies for companies to reach their target audience.

Indeed, research by MuseFind shows that 92 per cent of millennial consumers trust an influencer more than an advertisement. But, from a brand perspective, it only works if you find the right influencer to begin with. Technology has advanced enough now to offer a range of insights that can assist brands in finding influencers that will truly connect with an audience and help to avoid those who participate in non-compliant activities.

Here are a few key factors for marketers to follow when considering …

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Global Influencer Marketing Platform Market 2026 The leading Industry Players : IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics etc.

global influencer marketing platform market 2026 the leading industry players : izea, hypr, traackr, influencerdb, launchmetrics etc.

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This versatile composition of research derivatives pertaining to diverse concurrent developments in the global Influencer Marketing Platform market is poised to induce forward-looking perspectives favoring unfaltering growth stance.
A newly compiled research report presentation on global Influencer Marketing Platform market is aimed to unfurl veritable details about growth prognosis that are effectively harnessed by prominent market drivers and growth influencers.
The report also sheds light on various growth deterrents and retardants to offer a decisive understanding on barrier analysis to optimally identify growth retardants that stun growth in global Influencer Marketing Platform market. In further report highlights, readers are equipped with thorough understanding on barrier identification and threat evaluation
Vendor Profiling: Global Market_Keywor Market, 2020-26:

IZEA
HYPR
Traackr
InfluencerDB
Launchmetrics
Julius
Klear
Upfluence
AspireIQ
Mavrck
Onalytica
Lumanu
Lefty
Linqia
Social Beat

DROT Analysis Driver Assessment: This section of the report also clearly identifies the major growth enablement triggers and drivers that push the growth trajectory.
 Understanding Growth Retardants: This report further entails crucial details on notable growth hindering aspects that significantly arrest smooth growth ride. Besides identifying major growth retardants, the report proceeds further with assessing catastrophic developments.
 Understanding Opportunities: The report proceeds further with unraveling details on dominant …

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Opinion: Essential tips for marketers to better measure influencer campaigns | Opinion | Campaign India

opinion: essential tips for marketers to better measure influencer campaigns | opinion | campaign india

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Influencer marketing is often touted as the ‘next big thing’ in digital marketing. And indeed, going by the raw engagement numbers, with top tier Indian influencers claiming over 30 million followers, the return on investment is obvious. However, influencer marketing campaigns often fail due to one key reason: brands all too often confuse social media engagement figures with the KPIs they really need to look at to correctly assess the success of an influencer campaign. Let’s take a look at some of the essential steps marketers can take to measure influencer campaigns and to work towards tangible goals. 

Likes and shares aren’t the KPIs you want to focus on 

While they certainly look nice in monthly reports, social media engagement figures don’t tell the whole picture when it comes to measuring influencer marketing success. Influencers, especially larger-scale social media stars with six to seven figure followings, can guarantee thousands of engagements with a generic post. What isn’t so clear is how many of those likes, shares, and comments translate into qualified leads and product consumers. KPIs like discussion and organic mentions of your brand on different platforms, traffic to your website, and clicks on influencer offer links  …

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More than 50 execs at public companies have mentioned influencers in investor calls this year, with topics ranging from Charli D’Amelio to micro influencers

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Influencers have become a key talking point for some CEOs at publicly traded companies.
Once viewed as an experimental marketing category relegated to the world of direct-to-consumer startups, CEOs at small- to large-cap companies are now regularly fielding questions about influencer marketing from investors.
Executives at dozens of companies have boasted to investors about the benefits of working with creators this year, according to a Business Insider review of hundreds of company transcripts powered by the financial research firm Sentieo Inc.
CEOs have described the positive impact creators have had on sales, discussed social-media ambassador programs, explained why influencers aren’t a fit for their brand, and even called out individual creators like Charli D’Amelio as partners. 
Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

Influencers have become a key talking point for some CEOs on investor calls.Executives at dozens of publicly traded companies have crowed to investors about the benefits of working with digital creators this year, according to a Business Insider review of hundreds of company transcripts powered by the financial research firm Sentieo Inc.Once viewed as an experimental marketing category relegated to the world of direct-to-consumer startups, CEOs at small- to large-cap companies are now regularly …

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DesignRush Announces Top Influencer Marketing Agencies of 2020

designrush announces top influencer marketing agencies of 2020

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Studies show businesses earn $6.50 for each dollar spent on influencer marketing, with some earning even more. Besides being a cost-effective marketing method, the channel is one of the top places to convert audiences. 74% of people trust social networks to guide purchasing decisions.
DesignRush, a B2B marketplace connecting brands with agencies, announced the agencies that are top performers in strategizing and executing on influencer marketing campaigns to help brands benefit from the reach and impact of influencers.
The top influencer marketing agencies of 2020 are:
1. Bewe Srl – bewe.itExpertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more
2. Behavioral Health Network Resources – behavioralhealthnetworkresources.comExpertise: Digital Marketing, Social Media Marketing, Integrated Marketing and more
3. Brenton Way – growthvirality.comExpertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more
4. Sociallyin – sociallyin.comExpertise: Creative Services, Social Media Marketing, Video Marketing and more
5. Something About Marketing – somethingaboutmarketing.comExpertise: Social Media Marketing, Content Marketing & Copywriting, eCommerce Automation and more
6. K2 Analytics INC – k2analytics.comExpertise: Digital Marketing, Paid Media & Pay Per Click, Social Media Marketing and more
7. Apex Current – apexcurrent.comExpertise: Digital Marketing, Video Marketing, Integrated Marketing and more
8. Think PR – thinkpr.dkExpertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more
9. AVX Digital – …

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Four trends that show how influencer marketing has evolved in 2020 – Econsultancy

four trends that show how influencer marketing has evolved in 2020 – econsultancy

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The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Continued economic uncertainty is likely to bring new challenges, but the industry has adapted well as the year has progressed, and many brands are now upping spend in the category as a result.According to a recent report by Takumi, in the twelve months to August 2020, 73% of surveyed marketers allocated more resources to influencer marketing, with spend particularly increasing in the three areas of retail (79%), legal (79%), and manufacturing (75%).
So, what significant changes have occurred in the world of influencer marketing on the back of Covid? And how have brands and influencers adapted?
Influencers finding alternative revenue streams
Travel bans and social distancing led to the cancellation of major events earlier on in the year, not to mention disruption to the daily working lives of influencers. Brands and influencers were quick to react, however, shifting to ‘at home’ photoshoots and pivoting to more relevant content related to the home, such as comfortable fashion, home improvement, cooking and self-care.
With social media usage increasing during lockdown, engagement on sponsored posts during this time actually went up – research carried out by …

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Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record

bang & olufsen selects creatoriq as global influencer marketing platform of record

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South China Morning PostWhat is Jack Ma’s Ant Group and how does it make money?Digital financial services giant Ant Group is on the cusp of pulling off the world’s biggest initial public offering and could be worth over US$500 billion in the near future, riding on the digitisation of financial services in the world’s second-largest economy.Hangzhou-headquartered Ant’s coming out parade illustrates China’s lead in digital finance. Its super-slick mobile payment app, Alipay, has over 1 billion users, making it the world’s most popular app outside social-media networks.Ant’s payments network is just the gateway, funnelling small businesses and consumers into a broad financial ecosystem spanning lending, investment and insurance services.Get the latest insights and analysis from our Global Impact newsletter on the big stories originating in China.The world’s most valuable privately owned company is also developing services to make daily life easier. Consumers can click on the Alipay app for services ranging from food deliveries to garbage collection.The system’s cogs are oiled by a trove of data gathered in China, the world’s most populous country, which makes pricing more accurate and efficient than at traditional banks.Ant plans to plough the US$34.5 billion it is raising …

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YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children

youtube kid influencers are marketing junk food from mcdonald’s, coke and others to children

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Ryan Kaji of Ryan’s World, a popular YouTube channel with over 26 million subscribers.

via YouTube

Kid influencers are marketing junk food and sugary drinks to billions of viewers through product placement, a new study published in the journal Pediatrics found. Researchers analyzed 418 YouTube videos from the five most-watched kid influencers on the platform in 2019 and found that of the 179 videos that featured food or drinks, about 90% promoted unhealthy branded items like fast food. 

Those videos were collectively viewed by over 1 billion people and generated 2.6 million likes.  “It really was unhealthy brands by a landslide, and that was the most shocking part,” said Marie Bragg, an author of the study and assistant professor of public health nutrition at New York University’s School of Global Public Health and Langone Medical Center. Kid influencers’ parents post videos of their children doing things like playing with toys and unwrapping presents — oftentimes to huge audiences. According to the study, the highest-paid YouTube influencer of 2019 was then 8-year-old Ryan Kaji of Ryan’s World. He earned $26 million in advertisements, sponsored posts and product placements. One of Ryan’s videos with 46 million views shows him wearing a hat with a McDonald’s logo pretending to be …

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Directory Q&A: HireInfluence – [Talking Influence]

directory q&a: hireinfluence – [talking influence]

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There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have created the Influencer Marketing Directory. We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success.

What sets your business apart from the rest?

At HireInfluence, we have been solely dedicated to influencer marketing since 2011. Since that time we have developed only the best intent-driven influencer marketing campaigns that have merged the needs of brands, audiences, and influencers. 

Since we are not confined to restricted influencer databases we have more freedom and ability to hand-select influencers for each and every campaign to ensure an organic fit and authentic content. 

With the freedom we have in influencer selection we are able to offer true hands-on, white-glove campaign experiences and custom approaches to curate dynamic, innovative influencer campaigns that surpass industry standards. 

That’s not all! We also have the best-in-class campaign analytics and data presentations to show our clients campaign metrics that matter to keep them up to date on defined campaign KPIs and goals.  

At the end of the day, our mission …

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