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Digital Marketing Promoting Unhealthy Food and Drinks to Children – The Food Institute

digital marketing promoting unhealthy food and drinks to children – the food institute

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YouTube kid influencers are marketing junk food from McDonald’s, Coke, and others to children, reported MarketWatch (Oct. 27).In a study published in the journal Pediatrics, researchers analyzed 418 YouTube videos from the five most-watched kid influencers on the platform in 2019 and found that of the 179 videos that featured food or drinks, about 90% promoted unhealthy branded items like fast food. The videos were collectively viewed by over 1 billion people, generating 2.6 million likes in total.“It really was unhealthy brands by a landslide, and that was the most shocking part,” said Marie Bragg, an author of the study and assistant professor of public health nutrition at New York University’s School of Global Public Health and Langone Medical Center.The highest-paid YouTube influencer of 2019 was then 8-year-old Ryan Kaji of Ryan’s World, who earned a whopping $26 million in advertisements, sponsored posts, and product placements, according to the study. In one of Ryan’s videos, which received 46 million views, he wears a hat with a McDonald’s logo pretending to be a cashier and making cheeseburgers. Research suggests that young children are especially susceptible to marketing, especially when it comes to influencers.“Children are a special audience,” said Michael Robb, senior director …

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Podcasts: Your New Content Marketing Engine

podcasts: your new content marketing engine

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Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.

So, hear me out. Brand blogging blew up in the early 2000s when websites became richer and the internet became more mainstream. This was 15 or 20 years ago, and present-day marketing teams are still turning to the same tactics used back then!
Today’s audience has higher expectations. Social media is ingrained in everyday practices. Podcasts are on the up and up. Still, the same old playbook established by yesteryear’s marketers is what modern marketers are following. It’s time to ditch that outdated playbook and provide an experience that engages your audience before they leave you for one of your competitors.
You need to let conversations lead your content marketing efforts rather than ruminating over keywords and creating less-than engaging copy to rank in search. One of the best ways to lead with conversations is through a brand podcast. Not only will this allow you to produce more content, but you’ll also see an increase in engagement and conversions.
Allow me to elaborate.
Transform Conversations Into Conversions
Not …

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Channable’s Ecommerce Platform Powers Digital Marketing Agencies

channable’s ecommerce platform powers digital marketing agencies

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Channable, a leading global e-commerce platform provider for digital marketers, brands, and online retailers, announced its North American expansion accelerating international e-commerce for U.S.-based clients and partners.  A spike in international e-commerce fueled by the pandemic prompted Channable to focus on the U.S. market. Channable is already working with Philips, Maison MRKT, Upper Quadrant, Carbon, and others internationally and in the U.S.
Channable’s global retail platform enables digital marketers, brands, and online retailers to effectively sell, advertise, market, automate, and manage their online sales globally. The company’s platform works in several different languages to:

Optimize  and organize provide product feed management, handle orders, and advertise listings across thousands of online marketplaces, affiliate networks, and price comparison sites;
Offer PPC tool automation to easily generate and optimize Google Text Ads (Google AdWords) and Microsoft Advertising (Bing Ads) text ads, and shopping campaigns for peak e-commerce performance; and
Integrate and work seamlessly with major e-commerce platforms including: Shopify, Magento, Lightspeed, and WooCommerce.

“With the evolution of retail and growing customer demand for goods all over the globe, this move was a logical step for our expansion into the U.S.,” said Rob Van Nuenen, CEO of …

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Digital Marketing Success Platform TapClassifieds Unveils Chatter

digital marketing success platform tapclassifieds unveils chatter

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TapClassifieds announces a beta launch of Chatter, a new website chat solution that provides businesses with accuracy, speed, and informative engagement to their website visitors. With Chatter, shoppers communicate with the business directly on the website or start a conversation over SMS, all routing to the dealership’s CRM for attribution.
Chatter extends the TapClassifieds ChatHub customer engagement solution suite that includes a web app for the business to manage all shopper communication and CarBo – the AI virtual assistant that responds to questions 24/7 and while the staff is busy. CarBo can be customized to represent the business, answering shopper questions while collecting contact information. The sales team can step in at any time to engage these shoppers from the convenience of their mobile phones.
“We are excited to continue our innovation in customer engagement,” says Jaideep Jain, CEO. “Chatter allows businesses to extend all our engagement options under ChatHub to their website visitors providing these shoppers with instant answers to any questions and increasing the conversion rate of these shoppers into customers.”
Chatter is available for installation on a dealership website. Chatter gives multiple options for responding to shopper’s inquiries on the website – a custom message autoresponder for the …

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Content is King: Why Content is Vital in Digital Marketing

content is king: why content is vital in digital marketing

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Content is king and that is a fact. In this post, we’ll discuss how important high-quality content is to your website and digital marketing campaigns.Main Content is King Takeaways:

Brands use content to improve reach and engagement.
You can present information about your brand using different content platforms.
Some types of content include email newsletters, blog posts, infographics, and videos.
Blog posts provide an excellent opportunity for keyword optimization and link-building.
Email remains one of the most popular ways to communicate with the audience.
Video remains one of the most common content types today.
Your content should address a specific audience’s needs.

In January 1996, Bill Gates published an essay titled Content is King on the Microsoft website. The piece suggested that content would become an essential factor for digital marketing success. He wrote:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Fast forward to the present and yes, he’s right!
It has been over 24 years since Content is King, and those words are more valid than ever. Indeed, content is more relevant now than it was in 1996. But why?
Why Content is King?

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Branded Content Project Releases Research on State of Content Marketing in 2020

branded content project releases research on state of content marketing in 2020

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Branded Content Project Releases Research on State of Content Marketing in 2020

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PowerChord Debuts Top Five 2021 Digital Marketing Predictions to Help Marketers Make the Most of Strategies in Flux Coming Off of 2020

powerchord debuts top five 2021 digital marketing predictions to help marketers make the most of strategies in flux coming off of 2020

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TAMPA, Fla., Oct. 28, 2020 /PRNewswire/ — It is always a challenge to fully predict what trends will take the lead in a new year, but for many brands and marketers, predicting 2021 may feel even tougher with the tumultuous climate of 2020. To bring more stability to digital marketing strategies in flux, PowerChord — a leading technology and marketing company offering digital solutions for multi-location brands —releases today its inaugural list of Digital Marketing Predictions for 2021, based on campaign data from PowerChord’s proprietary platform and trends identified by its top marketing specialists.
One theme is clear to take dominance in 2021: businesses must continue to embrace long-term digital transformation, which will be critical to economic recovery and business growth. Brands and manufacturers must focus on the “new normal” of the omnichannel shopping experience that promotes seamless and consistent consumer journeys across digital channels and devices.
Several digital and marketing trends expected to take precedent 2021 include the following:

Enhanced Website Search Function and Product DetailsPowerChord saw an expected increase throughout the pandemic in online sales for the brands leveraging its platform for local digital marketing campaigns, showing the average conversion rates increased 159 percent during COVID-19 as consumers turn to digital channels for product research and consideration. …

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How Guy Leon Sheetrit sees the changing future of digital marketing

how guy leon sheetrit sees the changing future of digital marketing

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Based in the firm Guac Digital (Tampa, Florida), Guy Leon Sheetrit is a passionate digital marketer who believes in the future of the industry.He has been focused on making predictions for the future of digital marketing, some of which are already showing signs of happening such as personalization becoming the next big thing.
Guy is with us today to answer some questions about digital marketing, his business and what he believes is the future for the industry.
Hello Guy, what got you into digital marketing and ultimately started your business, Guac Digital?
Following my conscription into the Israeli Defence Force (IDF), I studied Marketing and Communications at Geva College, based in Tel Aviv in 2014.
I became very passionate about digital marketing and would constantly research and study it in my spare time. I learned that it is an incredibly diverse and broad field which encapsulates aspects of web design, copywriting, graphic design and digital advertising. I realised that this is how someone becomes successful in marketing, being good at all aspects but specialized in a few, also known as the ‘T-marketer’. It is this diverse range that can make the step into marketing difficult for consumers, and can often …

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Why You Should Hire a Digital Marketing Agency

why you should hire a digital marketing agency

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If you need information, so much of it is readily available online at your fingertips and within seconds. Unsurprisingly, if you’re serious about establishing your brand image, getting your company out there to be known by others, then choosing to use online advertising is essential. Many digital marketing agencies are designed to do exactly that. By effectively managing your budget, they can ensure your funds are efficiently being used with the latest tools to maximize its overall impact.
Social media changes constantly. Not to mention that Google changes its algorithm used to deliver search updates. By choosing to hire a digital marketing agency, you are working alongside professionals who have all the skills you require. There’s no need for you to be totally involved and bogged down in all the minutiae and tiny details. They will be able to hand the specifics and are able to stay up to date with all the different industry changes. This level of expertise also allows you to naturally change how your campaigns are run, depending on seasonal fluctuations, and a sleuth of other variable factors. Examples of such technicalities include keyword research, competitor analysis, and various automation tools to simplify the …

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Merkle’s Q3 2020 Digital Marketing Report Shows Strong Growth in E-commerce and Retail, While Sectors like Travel and Financial Services Remain Down Y/Y

merkle’s q3 2020 digital marketing report shows strong growth in e-commerce and retail, while sectors like travel and financial services remain down y/y

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Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Digital Marke

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