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5 Low-Cost Marketing Strategies For Freelancers

5 low-cost marketing strategies for freelancers

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Freelancing is being a one-man army. When you start out in this competitive space, standing out, creating a unique identity and generating sales is a challenge. Even with a tight budget in hand, focus on marketing and promotions is important when you want to get more leads or generate more traffic.Understanding marketing and framing effective strategies for your business will require time and commitment, especially when you are looking for inexpensive ways to promote your freelance business. While you may come across many marketing strategies that may prove to be very costly for your business, in this article we outline the most affordable or low-cost marketing strategies for your freelance business.Build Authority Around A NicheEvery freelancer has a niche that they operate in where you want more people to be aware of your offerings. Once you know who your clients are, building the right content and presenting your opinions gets easy. The idea is to have an authority in your niche so that you can build credibility and portray yourself as trustworthy. Leverage on this to do self-marketing by using the right communication channels.Follow the updates, including the latest trends, events, news, highs, lows, etc. surrounding the …

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5 Things A Freelancer Must Consider While Filing IT Return

5 things a freelancer must consider while filing it return

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oi-Vipul Das |

Published: Saturday, October 24, 2020, 15:00 [IST]
A freelancer is an individual who, for the long term, is self-employed or not dedicated to a single employer. Freelance employees are often represented by a firm or a temporary organization whereas some others work individually for professional websites to get paid. Income tax laws are significantly specific for freelancers as opposed to salaried employees. An individual who works as a freelancer is not allowed to claim some exemptions that are open for a salaried individual. Freelancers are entitled to claim their legitimate expenditures if they do so in regard to their employment. The income tax rates under which a freelancer is taxed do not make any disparity. As a salaried employee, the same income tax rates are applied to a freelancer respectively. 5 main elements that clarify a freelancer’s income tax regulations As applicable to salaried persons, freelancers can not seek the standard exemption of Rs 50,000. On an individual basis, consultants can declare work-related costs endured. They are not entitled to claim any costs that are private and confidential. Income is taxed under the term of “Profits and Business or Profession” …

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Freelancing Banking App Lili Lands $15M | PYMNTS.com

freelancing banking app lili lands $15m | pymnts.com

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In today’s top news in digital-first banking, freelancer banking app Lili has notched $15 million in a funding round, while New Jersey-based FinTech Alacriti is rolling out a new offering that will connect banks and credit unions (CUs) with real-time payments (RTP). Plus, UnionBank of the Philippines is digitizing its onboarding procedure. Freelancer Banking App Lili Nets $15M For ExpansionLili, the all-in-one banking app usually harnessed for freelancers, has landed $15 million in a funding round, bringing its overall funding raised to $25 million. The infusion will be utilized to assist Lili in bolstering its growth, adding to engineering as well as product workforces and strengthen client adoption. Nearly 100,000 individuals have begun utilizing Lili as of its rollout.Alacriti Launches RTP Solution For Financial InstitutionsAlacriti is launching a new offering that will connect CUs and banks with the work of RTP, having debuted its Cosmos for RTP product. The New Jersey-based FinTech says that Cosmos for RTP, which is fueled by its Orbipay infrastructure, will assist financial institutions (FIs) with linking up to The Clearing House’s RTP® network. In turn, CUs and banks can provide clients with access to real-time payment offerings.UnionBank Debuts New Digital Onboarding TechThe UnionBank of the …

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How to find clients, land gigs, and make 6 figures on popular freelancing platforms like Fiverr and Upwork

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You want to start freelancing to earn extra cash or pivot your career, but you don’t know how or where to get started.
These guides have all you need to know when it comes to landing gigs, talking to clients, showcasing your work, and bringing in a steady income on Fiverr, Upwork, and other freelancing platforms.
Business Insider regularly interviews freelancers about their tips and tricks for making it on your own. You can read them all by subscribing to Business Insider. 

Launching a career as a freelancer can seem like an intimidating task, especially when you don’t know how to navigate a uniquely flexible industry. Luckily, seasoned freelancers shared with Business Insider how they successfully crafted five- to six-figure businesses online. From creating an optimized profile to utilizing a platform’s resources to setting your own rates, these guides will show you how to launch lucrative careers on major freelance marketplaces, including Fiverr and Upwork. FiverrUpwork

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Lili freelancer app raises $15 million

lili freelancer app raises $15 million

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Oct. 23, 2020Lili, an all-in-one banking app specifically designed for freelancers, has raised $15 million in a funding round to accelerate growth. The round was led by Group 11, with major participation from Foundation Capital, AltaIR Capital, Primary Venture Partners, Torch Capital, and Zeev Ventures.The funding brings the total amount raised to $25 million, following the company’s seed round in June. The capital raised will be used to support and expand the company’s product and engineering teams and accelerate customer adoption.Growth in the freelance economy has shown a 700% increase in transaction volume since the beginning of the pandemic. According to figures from Upwork, there are approximately 60 million freelancers in the U.S. In addition, as a result of COVID-19, 12% of the U.S. workforce started freelancing this year, and over 100,000 freelancers opened Lili accounts.Lili combines banking services with real-time expense tracking, tax tools, and financial insights so freelancers stay in control of their finances. Its customers span across many industries and range from full-time independent workers to freelance part-timers. It’s all-in-one-banking app features include: enhanced expense management; quarterly income and expense reports; digital debit card and Google pay functionality, in addition to Cash App and Venmo.”We believe the future of …

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Freelancer Banking App Lili Nets $15M For Expansion | PYMNTS.com

freelancer banking app lili nets $15m for expansion | pymnts.com

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All-in-one banking app Lili, which is typically used for freelancers, has raised $15 million in a funding round, a press release says, bringing its total raised to $25 million.Growth in freelance has resulted in a 700 percent spike in Lili’s transaction volume since the pandemic began. The new capital will be used to help Lili boost its ever-growing expansion and add to its product and engineering teams and boost customer adoption, the release says.Freelancing has become an increasingly larger portion of the American workforce as the COVID-19 pandemic ravaged the workforce and resulted in mass layoffs, leaving millions to fend for themselves in making money this year.The release notes that 12 percent of the American workforce started freelancing this year due to the pandemic, with almost 60 million people doing freelance work in total.The release says almost 10,000 people have started using Lili since it launched, but average spending per customer has more than doubled in 2020, the release says.The company offers users real-time, expense tracking tools for taxes and financial insights. There’s a digital debit card offered which lets users begin banking immediately without waiting for a card in the mail, the release says, and the app is functional with Google …

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Be a more professional freelancer with these top tips | BOSS Magazine

be a more professional freelancer with these top tips | boss magazine

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Reading Time: 2 minutes Being a freelancer can be much more relaxed than working in an office. You might be emailing a client while sitting in your pajamas and they’d never know.
As a freelancer, it can sometimes feel difficult to be professional. While working in your pajamas is totally your prerogative, it’s important not to let your casual lifestyle impact the quality of your work. These top tips will ensure you impress your clients and stay professional.
Use invoicing templates
Invoicing for freelancers is important. You’ll send a lot of them, so you need to get them right. A professional invoice shows that you know what you’re doing and want to relay clear information. Sometimes clients can be difficult about paying, and an invoice with a mistake could lead to further delays and excuses. So, make sure that you always send professional invoices. Using a template or software can help ensure that all information is properly formatted. Software can also automate reminders and late payment fees.
Make a website
As a freelancer, you’re responsible for your own brand image. How are people going to find your services? Having a website puts you above the rest …

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Will a Biden Presidency Put Freelancers Out of Work?

will a biden presidency put freelancers out of work?

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Source: Joe Biden Facebook page

With the presidential election just around the corner, freelancers are starting to grow concerns about what the results may mean for their business. The big question is, will a Biden presidency put freelancers out of work?
Many individuals dependent on freelance gigs are wondering what former Vice President and Democratic candidate Joe Biden’s public support for AB 5 means for the future of their businesses.
AB 5 is a union-backed California law aimed at preventing the misclassification of rideshare drivers by giving them the status and protections of full-time employees. The California Legislature modified the law several times after taking effect on Jan. 1, 2020. This was in part due to the fact that AB 5 was putting many other types of freelancers out of work.
Biden supports a federal law similar to California’s AB 5
Freelancers are concerned because Biden is a strong supporter of unions and he wants a federal law similar to AB 5 that could place steep restrictions on who can be a freelancer.
More Americans are freelancing than ever before. So naturally, the future of freelance work is a primary concern for some workers as the presidential election approaches. A recent Upwork survey, Freelance Forward 2020  …

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‘I get £36-a-month in Universal Credit,’ struggling freelancer tells LBC

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22 October 2020, 16:10

‘I can’t get any self-employed grants or anything,’ freelancer tells LBC.

Picture:
PA/LBC

By Sam Sholli

This is the moment a freelance singer told LBC that, despite not having worked since March, there has been “nothing” by way of support for him during the Covid crisis.
Terry from Bournemouth told Shelagh Fogarty of his concerns on the same day Chancellor Rishi Sunak announced a package of measures to financially support businesses in Tier 2 regions.In a statement to the House of Commons, Mr Sunak announced that the coronavirus Job Support Scheme will be made more generous, with employer contributions reduced and the minimum hours requirement also cut.He also announced grants for businesses in Tier 2 areas of up to £2,100 per month they are in the category, that can be backdated to August.Speaking of freelancers and entertainers, Terry, who is himself a singer, said: “There’s nothing for us yet again.”

He added: “I do a tribute show. I’m a singer and I’ve had no work since March.”It’s not just about me. It’s about everyone else in the business [like] the guitarists, the drummers, the lighting technicians…”Terry continued: “There’s just nothing. One of the reasons there’s …

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Freelancer banking startup Lili raises $15M

freelancer banking startup lili raises $15m

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It’s only been a few months since Lili announced its $10 million seed round, and it’s already raised more funding — namely, a $15 million Series A.
The startup, founded by CEO Lilac Bar David and CTO Liran Zelkha, is creating a bank account and associated products designed for freelancers, with features like early access to direct deposit payments and the ability to set aside a percentage of income for taxes.
The account (and associated Visa debit card) is free of overdraft fees or minimum balance requirements; Bar David said the company only makes money from card processing fees.
She also said that the platform has seen rapid growth this year, with transactions up 700% since the beginning of the pandemic and nearly 100,000 accounts opened since the launch in 2019.
Bar David suggested that the economic turmoil caused by COVID-19 has prompted (or forced) more skilled workers — such as programmers and digital marketers — to turn to freelancing. Meanwhile, she’s also seen “a big shift from part-time freelance to full-time freelance.”
Lili CEO Lilac Bar David
Bar David predicted that the recent growth of the freelance economy won’t simply disappear once the pandemic is over, because workers are discovering the benefits of …

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