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Apple unveils the possible future of driving. It may have come from former NASA engineer Mark Rober

apple unveils the possible future of driving. it may have come from former nasa engineer mark rober

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Apple published a new patent application Thursday for a new virtual reality-based solution to motion sickness experienced by riders inside a moving vehicle, and the idea may have come from former NASA engineer Mark Rober’s team.
What’s going on?
In 2018, YouTuber and BYU grad Mark Rober worked with Apple’s special projects team on virtual reality ideas, according to CNBC. He has since left the company.
But a new idea may have come from his team’s work. The new patent — called the “Immersive Virtual Display” — is loosely based on Rober’s team’s efforts for solutions to motion sickness.
So what does the packet say? Here’s how MacRumors described it:

“Apple’s patent application describes a VR system for vehicles with multiple uses. Simply, the system would provide virtual views that match visual cues with the physical motions that a passenger experiences. The VR experience would be immersive, replacing the view of the real world with a virtual environment. In addition to the obvious opportunities for entertainment, this virtual environment would be able to adjust in real time to accommodate a passenger suffering from motion sickness.
“The VR system, which could involve a headset or projection …

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‘Embrace virtual reality to sell Destination Barbados’ – firm – Barbados Today

‘embrace virtual reality to sell destination barbados’ – firm – barbados today

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Barbados and other Caribbean destinations have been encouraged to tap into the growing virtual reality (VR) market as they continue to adapt to a new normal due to the COVID-19 pandemic.Ed Limon, a producer at a Canadian digital media production firm that uses Virtual Reality and Augmented Reality (AR) to create content for global brands, has suggested that the pandemic, which has led to several countries closing their borders, offers the opportunity for tourism destinations to use technology to keep people interested in their product offering even as they slowly reopen.
Limon, Digital Media Producer and Creative Director at Winged Whale Media, told Barbados TODAY that with restricted movement and many major events being cancelled including conferences, tours and sporting events, countries have started to look for solutions that would still allow people to attend some events virtually.
He said: “We talk about accessibility, but the beauty is also the interaction component. So within these platforms we can have about 50 travel agents or 50 professionals from around the world for example, to attend an event in Barbados and interact with each other.
“Right now everyone is trying to pivot and make their airports ready to reopen as they move into …

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‘Virtual reality experience’ plan for city centre shop returns

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PLANS to turn a city centre store into a “virtual reality experience” have re-emerged.

Earlier this year a planning application to convert part of the former Boyes store on North Parade into a high tech leisure facility were submitted by Zeeshan Khan.

The plans would see the building converted into an area where customers can don high tech VR gear and immerse themselves in games and virtual experiences.

The business would create three full time and two part time jobs.

But Bradford Council refused the application over conservation concerns, with officers saying there was not nearly enough detail on how the plans would impact neighbouring Oastler Square, which features a Grade II listed statue of Richard Oastler.

Refurbishment plan for ‘underappreciated’ listed building can go ahead

The site lies within a Conservation Area.

An almost identical planning application for the building has now been re-submitted to the Council.

It says: “Every effort has been made in this development to match and complement the host building and the other buildings in the surrounding conservation area.”

A decision is expected next month.

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Virtual-Reality Company Sandbox VR Files for Bankruptcy

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Virtual-reality startup Glostation USA Inc., which does business as Sandbox VR and has drawn investments from such celebrities as Justin Timberlake and Katy Perry, has filed for bankruptcy protection, a victim of business disruptions caused by the Covid-19 pandemic. Glostation and a handful of affiliates filed for chapter 11 Thursday in U.S. Bankruptcy Court in Woodland Hills, Calif. But Sandbox VR Inc., the parent company of Glostation USA, is not part of the chapter 11 case….

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Apple Wants to Bring Virtual Reality to Your Car to End Motion Sickness

apple wants to bring virtual reality to your car to end motion sickness

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Apple’s interest in virtual reality extends beyond its rumored smart glasses and VR headset. A recent patent application suggests the company is looking at how virtual reality in an automobile can help people with motion sickness. The system would be installed in vehicles, both those with a driver and those piloted autonomously.

According to the recently discovered patent, the VR system would be installed in a vehicle, presumably from the factory.

The virtual reality environment could be projected on a window or viewed within a headset.

Every car would need to be equipped with a sensor system that feeds external data to the VR system to rebuild the outside world accurately.

The system would provide a virtual view that replicates the real world with a few fundamental changes to combat motion sickness. For example, the system could slow or speed up non-critical external visual cues that are known to contribute to motion sickness.

The virtual reality system would be completely immersive, with the virtual view replacing the real-life view right down the smallest details. A stereoscopic view will give the sensation of depth and will change as the user moves throughout the environment. Even the motion and acceleration of …

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Sun Life makes in-person benefits enrollment a virtual reality

sun life makes in-person benefits enrollment a virtual reality

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“Enrollment season is already a challenging time for employees, as there are many benefit options to consider and a lot of decisions to make,” said David Healy, senior vice president of Group Benefits at Sun Life U.S. “We recently expanded our technology solutions to provide more customized options for digital benefits enrollment, and we are constantly innovating to continue to improve this support in the future.”

Sun Life also provides a customized landing page for the employer, giving employees a familiar, company-branded portal to navigate. The landing page offers live or recorded informational sessions with a benefits counselor, informational videos, the employer’s enrollment materials and a link to their enrollment page. Interest in the customized landing pages has increased dramatically during the pandemic, as employers seek engaging digital options to replace traditional on-site meetings. Approximately 98 percent of employees who register for their employer’s landing page utilize it for enrollment.
“We expect even more interest in virtual enrollment as we get closer to enrollment season in the fall,” added Healy. “The way people engage with their benefits is changing, and now more than ever it’s important for us to serve employers and employees where they are.”For employers already using …

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University students produce virtual reality film series on police-minority relations

university students produce virtual reality film series on police-minority relations

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MORNING SHOW

Posted: Aug 13, 2020 / 10:52 AM CDT
/ Updated: Aug 13, 2020 / 10:55 AM CDT

URBANA-CHAMPAIGN, Ill. (WCIA) — Some former University of Illinois students created a virtual reality film series shedding a light on relations between police and minorities.

The filmmaker got her start two years ago with the walls of the Siebel Computer Science Building when she first started working on the movie. She graduated last year, but her film and her team are winning some big awards now.

The movie is a three-part series told through the eyes of a mother, her son, and a police officer. The movie clip you see on your screen might not look like it, but once the film is released and you watch through a phone or tablet, you’ll be able to drag the scenery around for a 360-degree view.

It’s won awards and recognition at six film festivals, including the indie film night and France’s 360 Film Festival.

“I realized there’s so many other perspectives we don’t cover,’ said Jewel Ifeguni of YouMatter Studios. “In order for us to really not only drive the conversation but translate it into action, we need to be able to be empathetic toward all perspectives.”

Ifeguni …

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Virtual is the new reality

virtual is the new reality

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At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be entertained and offered value beyond a social media post. In essence, consumers today want to immerse themselves, with ease, in what you as a brand have to say.VR / AR (virtual and augmented reality) is fast becoming a perfect tool to do so. The future is coming and it looks virtual. In fact, predictions in 2016 suggested that over 200 million VR headsets will be sold by 2020. In addition, according to Forbes, 75% of the world’s most valuable brands have created some kind of virtual or augmented reality experience to engage with consumers.However, VR / AR cannot work single-handedly and the congruence between storytelling and digital is an alliance that simply can’t be ignored. Storytelling in marketing has been propagated as the future of marketing for quite some time. Today, many globally operating companies take advantage of the fact that a brand will be better memorised if it has an emotional connection to its target audience. Brands that are associated with a story are said to be remembered about 22 times more effectively.The immersive nature of VR / AR makes it a powerful marketing tool and …

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3 Virtual Reality Stocks to Buy Before Next-Gen Consoles Hit | InvestorPlace

3 virtual reality stocks to buy before next-gen consoles hit | investorplace

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Virtual reality is a subject that has captured the imaginations of most Americans from their early childhood. Granted, most of us in your youths probably thought that VR would have advanced to a stage where we could feel the air or smell the water in video games, just like we saw in our favorite SciFi movies. However, there are several companies that are working to change this. That’s leading to a lot of interest in virtual reality stocks.
Also, we are at the cusp of launches for the PlayStation 5 and the Xbox Series X. Both of these platforms will use virtual reality extensively. However, they are not the only gaming consoles offering this immersive experience.
Its also important to note here that apart from games, virtual reality is used for several other purposes. Since the 1980s, VR has been used to train pilots, assist in military exercises and help doctors treat patients with post-traumatic stress disorder. According to a research report, the virtual reality market will grow by 21.6% from 2020 to 2027 to reach $62.1 billion. With such a large pie, the biggest players in the industry stand to gain a lot. Keep reading to learn how the following three companies are …

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