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Alibaba Cloud, the digital technology and intelligence backbone of China’s Alibaba Group, is partnering with multinational consumer goods company Unilever, in an initiative designed to enable Unilever to action next-generation digital marketing campaigns.
Under the partnership, Unilever is using artificial intelligence (AI) and cloud-based technologies from Alibaba Cloud to optimise its omni-channel, online and offline demand generation activities.
In a joint statement the two companies say that, with “intelligent analysis”, Alibaba Cloud’s solutions can help to unlock detailed insights into Unilever’s customers buying patterns and behaviour, and the data-driven business intelligence could help Unilever “accelerate the creation of new and precisely targeted digital marketing campaigns” – and could also enable Unilever to predict more precisely and quickly respond to changing customer buying habits across multiple platforms.
“Taking Unilever’s digital marketing to the next level, Alibaba Cloud’s solution can support optimised brand experience for consumers’ purchasing journey through Unilever’s online stores in Taobao and Tmall,” the two companies said.
“The data intelligence provided by Alibaba Cloud can be easily translated into consumer insight, pivotal in enabling Unilever to expand its current and future product offerings in line with customer needs. The insights into anticipated and …
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