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iTWire – Alibaba Cloud, Unilever partner on ‘next generation’ digital marketing initiative

itwire – alibaba cloud, unilever partner on ‘next generation’ digital marketing initiative

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Alibaba Cloud, the digital technology and intelligence backbone of China’s Alibaba Group, is partnering with multinational consumer goods company Unilever, in an initiative designed to enable Unilever to action next-generation digital marketing campaigns. 

Under the partnership, Unilever is using artificial intelligence (AI) and cloud-based technologies from Alibaba Cloud to optimise its omni-channel, online and offline demand generation activities.
In a joint statement the two companies say that, with “intelligent analysis”, Alibaba Cloud’s solutions can help to unlock detailed insights into Unilever’s customers buying patterns and behaviour, and the data-driven business intelligence could help Unilever “accelerate the creation of new and precisely targeted digital marketing campaigns” – and could also enable Unilever to predict more precisely and quickly respond to changing customer buying habits across multiple platforms.
“Taking Unilever’s digital marketing to the next level, Alibaba Cloud’s solution can support optimised brand experience for consumers’ purchasing journey through Unilever’s online stores in Taobao and Tmall,” the two companies said.





“The data intelligence provided by Alibaba Cloud can be easily translated into consumer insight, pivotal in enabling Unilever to expand its current and future product offerings in line with customer needs. The insights into anticipated and …

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The new normal has opened up new job roles in the Indian e-commerce industry

the new normal has opened up new job roles in the indian e-commerce industry

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The Covid-19 pandemic has brought about a change in workplaces and business strategies, raising concerns about what job roles will exactly look like in the future.In the new world, there is a paradigm shift in job profiles, which has new advanced skill sets across industries.This stands true particularly for the e-commerce industry, which went through multiple changes during the three-month lockdown and continues to see more alterations even in the unlock phase. The change is more evident for players that operate in the essentials services space where the demand for skilled talent has increased multifold.As per the recent trends, here are some profiles and skills that continue to see hiring momentum in the e-commerce industry:Programming language expertsAs more businesses look to scale up, the demand for language experts, especially for languages like Python and Swift, has drastically increased. Python has become more popular as it enables companies to experiment with 2D imaging as well as 3D animation packages like Blender, Inkscape, and Autodesk. These languages are far more compatible and also help organisations scale up smoothly.Additionally, these languages assist companies to easily create videos and graphics that have a higher consumer appeal.In-house nutritionists and …

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Council Post: 13 Cues For Businesses To Up Their Inbound Marketing Game

council post: 13 cues for businesses to up their inbound marketing game

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There are a few golden opportunities in marketing. When a potential customer starts off researching a business, it opens the door to one of those massive marketing opportunities.Through skillful inbound marketing techniques, a business can drive interest in what it does and facilitate the potential customer’s questions about their company. Inbound marketing, however, does require a bit of effort, and can easily stray off course. There are a lot of customers that a company can target, and narrowing it down to the relevant ones takes careful planning and considerable skill.
Below, 13 members of Forbes Agency Council explain some of the best techniques that a business looking to increase its inbound marketing presence can implement.

Members share their best inbound marketing tips.
Photos courtesy of the individual members

1. Advertise Your Value, Not Your Cost
If you compete with cost, prices drop and clients leave. If you compete with value, prices soar and clients line up. Don’t advertise the problem; that is just teeing up the competition to close your sale. Position behind your value, which can’t be stolen from you. Let price be your competitors’ problem. – Kirk Westwood, Glass River Media
2. Create Meaningful And Helpful Content
When potential customers …

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Unilever enters digital marketing initiative with Alibaba

unilever enters digital marketing initiative with alibaba

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A CPG giant is leveraging third-party artificial intelligence (AI) to enhance omnichannel marketing.Unilever is partnering with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, in a strategic initiative that will enable the global CPG firm to develop next-generation digital marketing campaigns. As part of the collaboration, Unilever will utilize Alibaba Cloud’s AI and cloud-based technologies to optimize its omnichannel, online and offline demand generation activities. 

Unilever intends to uncover new insights into customers buying patterns and behavior, as well as accelerate the creation of new and precisely targeted digital marketing campaigns. Aided by AI technology, the company also may be able to more precisely predict and quickly respond to changing customer buying habits across multiple platforms.

The company will also utilize Alibaba Cloud technology to support an optimized brand experience at its online stores on the Alibaba Taobao and Tmall e-commerce platforms. Unilever plans to translate data intelligence provided by Alibaba Cloud into consumer insight to better align its current and future product offerings with customer needs. Other anticipated benefits include a better understanding of anticipated and current customer demand, as well as optimization of Unilever’s route to market.

A range of technologies from …

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Strategies and Inbound Marketing for Law Firms – Legal Reader

strategies and inbound marketing for law firms – legal reader

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The key to success in inbound marketing is a scientific approach to the customer value journey. This will help channel your efforts to the right places.

Inbound marketing is an ingenious marketing method that uses the customer value journey to acquire customers. Instead of pushing products using traditional media, this system follows a more considerate approach for customer acquisition.
Law firms have an opportunity to improve their business revenue and market share by utilizing inbound marketing. Creating a customer value journey equates to acquiring its media, which creates a multiplier effect on the marketing efforts.
How can law firms utilize inbound marketing to improve their market command? 
Let’s review some strategies that can work in this quest.

Create the Foundation of the Strategy

Evaluating your target client forms the foundation of your strategy for inbound marketing for law firms. This will help you to base your actions on customer needs. 
Here’s how you can achieve that:

Know your Customer- Using keyword research tools look for hints such as location, age, level of decision making, gender, and other relevant factors. These factors will help you build a profile of your target customer. 
Understand the intentions of your customer- Using …

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Rise in professional messaging use | Inbound Marketing Agency

rise in professional messaging use | inbound marketing agency

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As lockdown begins to lift for most, businesses are starting to review which quarantine-enforced measures they should keep in place and which to terminate.One area that many will review is whether they need the entire workforce back in the office full time or whether staff are indeed happy to WFH (work from home). Time will only tell whether the option to WFH in the long term is as appealing as it was before COVID-19. Perhaps the lure of water-cooler chitter-chatter and face-to-face collaboration will win the day over PJs and last night’s dirty dishes?Therefore many employers will be conducting somewhat of a social experiment for the remainder of 2020, evaluating whether staff are as productive now that the outside world has opened up, as they were during lockdown. Some staff will remain fully WFH, some will have a rotation system, and some may be offered a ‘working-from-anywhere’ policy, allowing staff to work from wherever, as long as they can charge their laptop and the job gets done.Increase in messaging use during the pandemicKeeping in touch with a much more remote workforce is going to be a challenge, perhaps more so than during the thick of the pandemic, …

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Alajede Ibrahim predicts digital marketing future in ten years

alajede ibrahim predicts digital marketing future in ten years

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Kindly Share This Story: From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike.
Today, with increased connectivity and established digital infrastructure, changes are happening much faster.








The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more experiences dramatic developments and changes as innovations in technology advance.
In this modern era, digital marketing is not complete if it does not entail digital strategy and expression.
Having a deep understanding of digital marketing requires thinking beyond any tool or channel. BiyiThePlug has traveled ahead of us all.
Here is what Alajede Ibrahim Ajebiyi popularly known as (BiyiThePlug), a digital media strategist, Music curator, and influencer with over eight years experience says about The Future of digital marketing in the next ten years;

“Digital marketing is not just about a set of marketing channels; it is a different way of connecting people with products and the world. Digital marketing allows you to customize and segment your audience in a measurable and valuable way.
Ibrahim (BiyiThePlug) stated that We will see technology play a more significant role than ever before in the lifetime of human history. Here …

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Rocket Marketing and Design Now Offering Free Quotes for Digital Marketing and Web Design Projects

rocket marketing and design now offering free quotes for digital marketing and web design projects

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An industry leader in website design is now offering digital marketing and web design quotes at no cost.
MIAMI, FLORIDA, UNITED STATES, July 2, 2020 /EINPresswire.com/ — According to statistics (https://www.internetworldstats.com/stats.htm), there are more than 4 billion internet users; however, six out of 10 small businesses (64% (https://clutch.co/)) don’t have a website. But thanks to the free digital marketing and website design quotes being offered by Rocket Marketing and Design, businesses across the globe now have the opportunity to ensure that they are where they should be in today’s digital world.
“We’re very excited to be able to offer this service free of charge,” said Michael Hernandez, president of Rocket Marketing and Design.
Rocket Marketing and Design is an award-winning, full-service web design and Internet marketing company. The free quote is available by filling out a short form on the company’s website or by calling (786) 332-5888.
The free quote covers all the following services:
• Responsive Website Design
• Search Engine Optimization
• Google My Business Optimization
• Social Media Marketing
• Pay Per Click
• Reputation Management
The company, which is the recipient of the 2020 National Excellence Award – listed in the top one percent of agencies in the United States – …

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