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Black Influencers Speak Out About What We Can All Do Better

black influencers speak out about what we can all do better

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As civil unrest fills the nation’s streets, another revolution is taking place and it’s online. At the helm: Black beauty influencers.Poised as powerful liaisons between consumers and corporate America, they are steering discussions about race, identity and transparency. They’re also redefining an influencer’s role, both in economic and socio-political terms.“Wielding influence is more than just posting pictures or videos and having a lot of followers and likes,” Shanygne Maurice, a beauty YouTuber and inclusivity activist, told HuffPost.An influencer, Maurice said, is “someone who uses her voice to consistently advocate for the betterment of others, the environment and the world in general.” HuffPost spoke to several notable Black beauty influencers who are calling out brands for failing to do better and who detailed what socially responsible and racially just engagement looks like from their followers right now. The weight of being a Black influencerThe current news cycle paints a gruesome and violent picture of racism in America, as the killings of George Floyd, Ahmaud Arbery and Breonna Taylor make headlines and prompt renewed calls for social change and justice. “The inundation of violent imagery 24 hours a day has started to take a measurable toll …

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03 THINGS TO DO TODAY

03 things to do today

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The joy of mixologySign up for an online course on making cocktails from the best mixologists in the industry. Participants will learn how to make 20 cocktails and they will be provided with study material to fi nish the certifi ed course with practical as well as theoretical knowledge. Pay Rs 5,000 to take part in the workshop. Sign up on www.insider.in.
All about content marketing
Learn everything you need to know about content marketing in this online workshop. Topics such as how to execute content marketing for an online business, essential goals for content marketing and free tools to produce content faster will be covered. Pay Rs 499 to participate in the workshop. Sign up on www.insider.in.

Write for a cause
Volunteer to be a scribe for students with visual impairment and assist them in writing their exams. GiftAbled is inviting people from across the country with fl uency in any language to be part of a database that connects blind students with voluntary writers. Contact inclusion@giftabled.org for more details. Sign up on www.insider.in.

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Let’s talk: The best marketing methods for businesses – Dynamic Business

let’s talk: the best marketing methods for businesses – dynamic business

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Wed 3 June 2020 – 6:36 am
Featured | Let’s Talk
By Loren Webb

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” 
It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could have a brilliant service or product, but if no-one knows you exist and does not understand your value, you’ll ultimately fail despite the greatness of what you can bring to the market.
It is not entirely straight forward to answer though, and of course marketing must be tailored to each brand and their goals, which differ at each stage of the business journey. For example, an approach to brand awareness will be very different to direct lead generation. 
‘Marketing’ covers a very wide range of tools and opportunities, from social media, to PR, to banner ads, to Google ads, to SEO, to OOH… the list goes on. It can be difficult to navigate, and so today we’ve asked a lot of experts and leaders what they value in terms of …

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The Importance of Web Security in Digital Marketing

the importance of web security in digital marketing

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“Threat is a mirror of security gaps. Cyber-threat is mainly a reflection of our weaknesses. An accurate vision of digital and behavioral gaps is crucial for a consistent cyber-resilience.”Stephane Nappo

How would you feel when a stranger infringes on your privacy? How would you react when the unknown tries to misuse your information? Undoubtedly it would be an insecure feeling, and to prevent the occurrence of such situations, we take strict security measures to safeguard ourselves. Similarly, the web is also prone to certain security threats imposed by anonymous people to gain personal profits. Thus, ‘web security’ is the term derived for the security measures adopted to eradicate such online risks.

Web security plays a crucial role in cyberspace. Cyberspace is a comprehensive concept which deals with various activities carried online, out of which one such action is digital marketing. Digital marketing is described as marketing born over the internet with the help of new technology. It revolves around the concept of e-commerce.

Nowadays, digital marketing has become a trend because of the accessible digitalization. It has given rise to the modern form of the market, which is well suited to the people …

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New offering from Pegasystems improves enterprise efficiency while speeding digital transformation

new offering from pegasystems improves enterprise efficiency while speeding digital transformation

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All of the studies, evaluation, and endless analysis are finally over. The current global crisis has driven companies to embrace digital transformation, and Pegasystems Inc. has positioned itself at the heart of this transition.
“There’s been a lot of talk about it over several years, and there’s been lots of initiatives, but it was missing the urgency that it needed to get things done,” said Kerim Akgonul (pictured), senior vice president of products at Pegasystems. “There’s no longer a question about whether to go through a digital transformation. Everybody knows it’s a ‘yes.’”
Akgonul spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the PegaWorld iNspire virtual event. They discussed a new software architecture for bridging tech stacks, the role of real-time data in driving artificial intelligence, and how Pega’s customers have responded to a more uncertain and volatile world. (* Disclosure below.)
Closing connectivity gaps
Pegasystems unveiled a new offering on Tuesday to help move enterprises further along the digital transformation journey. Pega Process Fabric was released as a cloud-based software architecture that used APIs, an open UX framework, robotic automation, UI components, and data virtualization to bridge connectivity gaps between …

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Inside Dell’s Marketing Strategy

inside dell’s marketing strategy

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Getty

For many tech brands the target is fairly narrow. At Dell, the opposite holds true.
COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward.  
Paul Talbot: In what ways has the pandemic prompted you to revisit and revise your marketing strategy?
Allison Dew: The pandemic has brought about a lot of changes. But what has remained consistent is our business strategy and our commitment to our team members, our customers, partners and communities. Those continue to guide every decision we make.
That said, what we did revisit was the content, focus and tone of our marketing activities. For example, we had some small business creative going into market focused on celebrating small business success. This was no longer the right moment to do that.

As an essential technology provider, we saw our customers – from consumers at home to small business owners to large enterprises – facing new challenges almost overnight. We knew we had solutions to help them with their business continuity imperatives as well as learn from home/work from home initiatives.
So, we repivoted our …

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To be more agile, it’s time MOPs teams get comfortable saying ‘No’

to be more agile, it’s time mops teams get comfortable saying ‘no’

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Marketing operations teams that are most successful adopting an agile approach are the ones whose systems remain stable even as the work that flows through them radically changes, according to founder of AgileSherpas and agile coach Andrea Fryrear.

“The balance marketers need to strike is an appropriate amount of agility with some degree of stability,” says Fryear.

Her team recently released its second annual State of Agile Marketing Report, a survey of more than 400 marketers. For Fryrear, the most concerning data from AgileSherpa’s report was the high percentage of respondents who said they aren’t more agile because of current problematic processes. In fact, “current processes not working well” was cited as a leading barrier to adopting an agile approach by survey respondents, second only to lack of education and training.

“We’ve seen similar data over the past three years of doing the report, and I think it speaks to marketers’ high level of busyness,” said Fryrear. She says the pandemic has accelerated a lot of trends, and that agile marketing may very well turn out to be one of them — allowing marketers to act less like short order cooks and more like strategic, customer-centric partners in the …

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Many influencers and brands have stopped their marketing campaigns to focus on messaging around the George Floyd protests

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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Many brands are issuing statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death.Some companies are shuttering influencer-marketing campaigns this week in order to avoid tone deafness on social platforms where much of the conversation is unfolding.Influencers are also speaking out against brands that were slow to respond and saying some companies should do better at highlighting black voices.Visit Business Insider’s homepage for more stories.

Over the past few days, brands have issued statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death, after a Minneapolis police officer kneeled on his neck for nearly nine minutes on May 25.Many are also halting influencer marketing in order to avoid tone deafness on social platforms where much of the conversation is unfolding.”The nation is hurting, and we’re figuring out the best ways to show sensitivity and support for our communities,” said Mae Karwowski, founder and CEO of the influencer-marketing platform Obviously. “Two things we did immediately were extending posting deadlines on active campaigns and setting later start dates for campaigns that are coming up.”Much of corporate America has made an effort to shift away from business-as-usual messaging on social …

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Social Media Marketing Jobs-How to Apply | Philippines Lifestyle News

social media marketing jobs-how to apply | philippines lifestyle news

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ADVERTISING Social media marketing is a booming business, there are millions of people with products online and offline that don’t know how to market them. You might have the greatest product in the world, but if no one knows about it, it might as well not exist, and that’s why social media marketers are in high demand. Social media marketing jobs involve formulating marketing strategies that create awareness for a particular brand and help that brand introduce products via social media. Social media is arguably a more important advertising tool now than television or radio ads.ADVERTISING If working as a social media marketer is your dream job, you must have specific qualifications. Companies need a social media marker that can help keep brands at the top of search engine searches. Up next is a guide for you on how to apply for a social media marketing job today. Duties and ResponsibilitiesSocial media marketing job responsibilities vary from employer to employer. However, when working in this area, your role includes developing, implementing, and managing different social media strategies. You will work with a team to create a social media marketing strategy. You also have to define social media …

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How a Strong Company Culture Can Drive Digital Transformation – EnterpriseTalk

how a strong company culture can drive digital transformation – enterprisetalk

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Enterprises need to adapt to a forward-thinking approach to pave the way for digital transformation
Now, more than ever before, organizations are relying on a driven and engaged workforcethat is safe, happy, self-motivated, and built for collaboration, and productivity as well asthe business’s bottom line.
After all, how can anyone expect a dysfunctional, toxic culture to translate into a productivehome working scenario that’s committed to pushing revenue into the black? Or provide awelcoming environment and seamless on boarding process – especially when it must takeplace remotely – for a new starter to remain loyal and eager to succeed?
Staggeringly, breath HR’s ‘The Culture Economy’ 2018 report highlights how poor companyculture costs £23.6bn per year – with 34% of people quitting their jobs because of a direworkplace atmosphere. The figures continue to back up how a motivated team can drivecommercial success. For example, research by financial economists showed companies thatwere listed as being among ‘the best places to work’ delivered nearly 20% higher returns to shareholders. Why? Because their teams were given the support to remain mentally-strong, the correct tools to be productive and the motivation to be trusted to do their jobs well –much to the benefit of the end user.
There are …

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