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AirAsia Accelerates Digital Transformation With RPA in Partnership

airasia accelerates digital transformation with rpa in partnership

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AirAsia Accelerates Digital Transformation With RPA in Partnership

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The importance of an established digital marketing agency

the importance of an established digital marketing agency

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It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. The best way to achieve this for your brand is to work closely with a reputable digital marketing agency.  Once you have found the most suitable digital marketing agency for your needs, your brand will be taken to the next level and you will appreciate all the new customers you have, as well as the healthy increase in your profits.  Unfortunately, finding the best digital marketing agency is more difficult than it appears. There are so many companies out there who claim to be experts in this field, so how do you choose the best one and how do you know that they will do a good job on your campaign? Well, as a general rule of thumb, it is always advisable to work with an established digital marketing agency and one that has a stellar reputation in the marketplace.  This article will discuss the importance of an established digital marketing agency.  Some digital marketing agencies offer incredibly low prices and, unfortunately, these prices often reflect the quality of the work you will receive. Many budget agencies simply do not have enough …

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Digital Marketing Expert Paul James Malczewski Shares Insights on Building a Massive YouTube Channel

digital marketing expert paul james malczewski shares insights on building a massive youtube channel

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YouTube, the second most visited website in the world, has a broad reach across the globe with more than a billion users. It is one of the most effective mediums to connect and build an audience. YouTube is generally considered a platform for entertainment content, which is not entirely accurate. On the contrary, it is full of informational content, and has become a useful tool for any individual or brand to market themselves, create a remarkable brand presence and generate ad revenue.With so many channels vying to grab the eyeballs, Paul James Malczewski shares the key components to stand out and build a successful channel. A multi-faceted personality, he is an entrepreneur, digital marketing expert, author of Reverse Engineer Your Future: Stop Waiting for Success-Go Out and Make It Happen Now, creator of the DialHawk software, and successful YouTuber with more than 2,00,000 subscribers and nearly 300 videos.         Paul stresses the importance of quality content and targeting the right audience. He shares the various aspects that help build a popular YouTube channel:Content – Content is king, but it has to be unique, engaging, riveting, and compelling to resonate with the target audience. Create a niche to attract the specific viewers you …

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Meet Shreyansh Gupta, The Youngest Social Media Marketing Guru – Nagpur Oranges

meet shreyansh gupta, the youngest social media marketing guru – nagpur oranges

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Shreyansh Gupta It is said that curiosity is the first step to the peak of that mountain that people call success. Hard work and will power being the second and third.The fact is truly exemplified by Shreyansh Gupta, Digital Marketer, PR expert, and one of the youngest social media marketing guru of the country. A boy who didn’t know when to give up. Born on 18 June 2001, a young lad hailing from Agra, Shreyansh started his digital journey at the age of 14 when he first discovered the joys of blogging. It was then that he first realized his passion for the digital world and so his curiosity got to him like nothing ever had. At 14 he was probably one of the youngest bloggers at the time but that didn’t satisfy him. He strived hard, working furiously, pitching in late hours, learning as much as he could, he developed a forte of skills that few people are able to develop in their lifetimes. Consequently, he is now the proud owner of DevelopXmedia Pvt. Ltd. A company that he founded at the age of 18 and owing to his integral work and substance, he has made tremendous developments till now dealing …

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Register Today: How to Stand Out in an Overcrowded Social Media World — RISMedia

register today: how to stand out in an overcrowded social media world — rismedia

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What: When RISMedia hosts a webinar on the topic of social media, it always draws a big crowd. Reserve your spot now for “How to Stand Out in an Overcrowded Social Media World,” sponsored by Homes.com. Moderated by Cleve Gaddis, leader of one of Georgia’s top 10 real estate teams and a coach with Workman Success Systems, this webinar is sure to be a discussion you do not want to miss.Sponsored by: Moderated by: When: Wednesday, Aug. 19, 2020 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT / 12 p.m. PTRegister now!
About the WebinarSpokesperson David Paris of Homes.com has been a REALTOR® since 1995 and has always been an early adapter to new technology. Using the latest tools to market himself and his listings, he has tried it all. Let him share his first-hand experiences with you and guide you through the complicated process online marketing, social media and lead conversion.Moderator
Cleve Gaddis, leader of one of Georgia’s top 10 real estate teams and coach with Workman Success Systems, has over 25 years of experience in sales. Gaddis is also host of the “Call Cleve Atlanta Real Estate Show” on Talk Radio 640 WGST and Newstalk 1160.Panelists
Tammie Slay  …

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Disruption In Retail Through Digital Transformation

disruption in retail through digital transformation

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In a world with social and physical barriers, even more defined due to COVID-19, technology is now gaining centrestage as a solution to bridge this gap and bring people together. The Digital India programme was started with a vision to ‘transform India into a digitally empowered society and knowledge economy’. The programme completed five years in 2020.The current pandemic has greatly influenced behavior change. We have seen a 24 per cent increase in Internet consumption, indicating an overall penetration of 41 per cent in 2019. India Internet consumption is expected to reach 639 million by the end of 2020. This has catalysed the consumer to be more connected with the devices, payments, shopping, e-medicines, etc. All these factors are contributing towards digital transformation wherein digital technologies are being used to create game-changing business innovations that disrupt and reimagine existing industries or create whole new ones, and it is this transformation that we see happening in the retail world.The retail industry is most impacted by consumer demand as today’s consumers want immediate, easy, 24/7 shopping experiences. The global retail industry has also undergone many …

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Why Digital Marketing Is Vital for Businesses and Their Growth?

why digital marketing is vital for businesses and their growth?

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August
14, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. Still, when people start to speak about digital marketing and the various verticals of the same because of its high potentials, it feels there is still a lot many things that hide behind the bigger picture of digital marketing, many things which people and businesses have yet not realized and that which can be driven from this unique and essential form of marketing. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Almost everything has gone digital and it is high time many companies, brands and entrepreneurs realize the importance of the same.Below are a few reasons explaining why digital marketing is vital for businesses and their growth.• Levelling up the business field for small ventures:Gone are the days when people believed that only bigger and prominent companies could get a space in the …

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TECH TALK WITH MIKE: Influencer marketing can boost your businesss

tech talk with mike: influencer marketing can boost your businesss

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MIke Gingerich

These days we are bombarded with advertisements at every turn. While there is nothing wrong with marketing your products, overreliance on traditional media can lead to desensitization. Aggressive marketing techniques are now likely to be received with cynicism.The key, as many businesses have yet to discover, is to invest in more subtle marketing methods that people can feel good about, such as the use of influencers. This form of marketing incorporates two of the most effective tools; social media and the power of word of mouth. It’s not surprising that more than $9.7 billion was spent on influencer marketing. Here is how effective influencer marketing can boost your business.
1. Improved Social Media PresenceIt is no longer enough to just set up a website and optimize your content. An effective marketing campaign targets consumers where they spend most of their time. According to the Pew Research Centre, 72% of Americans use some form of social media.Hiring an influencer is the fastest way to have your brand seen on social platforms. This will, in turn, boost your SEO ranking and increase website traffic. However, to capitalize on this trend, you must ensure that you select the right influencer for …

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North West digital marketing agency expands services to attract new

north west digital marketing agency expands services to attract new

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An independent North West-based digital marketing agency is expanding its portfolio to try and win new business in the wake of the Covid-19 pandemic.OON Media, based in Wirral, has suffered during the last three months of zero income with all confirmed work cancelled due to lockdown and social distancing. 
Despite not qualifying for any Government grants, staff have remained employed and working throughout lockdown which has included supporting a new Community Interest Company (CIC) with its website and social media.
OON Media’s range of services previously included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots.
It’s now expanding to include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire.
OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies.
Mike Sowden, CEO of OON Media, commented: “Like many of our creative industry peers, we had steady work confirmed throughout the Spring and Summer months. Covid-19 hit and everything changed. Our order book was absolutely decimated so we had to think out of the box and fast.
“During lockdown, we completed a full skills analysis which …

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