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Sage Equips Customers to Create Intelligent Organizations by Embracing Digital Transformation at Sage Intacct Advantage 2020

sage equips customers to create intelligent organizations by embracing digital transformation at sage intacct advantage 2020

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Sage Equips Customers to Create Intelligent Organizations by Embracing Digital Transformation at Sage Intacct Advantage 2020




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ON24 Will Host FastFWD Summit to Guide Next-Generation Revenue Marketers in Building Predictable Pipeline Models

on24 will host fastfwd summit to guide next-generation revenue marketers in building predictable pipeline models

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SAN FRANCISCO, Oct. 20, 2020 /PRNewswire/ — According to McKinsey & Company, B2B companies say digital interactions are now 2-3 times more important than traditional sales interactions.1 What’s more, new research from Gartner suggests that 80% of B2B sales interactions will occur in digital channels by 2025.2
As a result, marketers own more of the customer journey than ever before, and are at the forefront of driving revenue. That’s why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, will host the FastFWD Summit, an interactive, live virtual event experience. The event will discuss with marketers how they can effectively own the digital buying journey, reimagine their marketing strategies and build a predictable pipeline model with a shared revenue team across sales and marketing.
“Today, marketing is digital-first, and this puts marketing at the helm of enterprise digital transformation,” says Tessa Barron, VP of Marketing at ON24. “As digital experts, marketers must embrace this opportunity and come together with sales as a single revenue team to drive business growth. It’s time for marketers to lead their organization’s evolution to a digital-first future.”
Powered by the ON24 Platform and taking place on October 28, FastFWD will feature a line-up of seasoned …

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B2B Companies Will Fail If They Haven’t Embraced Digital Marketing, Sales Model

b2b companies will fail if they haven’t embraced digital marketing, sales model

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The reality that the COVID-19 pandemic has brought an irrevocable shift on the way B2B firms operate is indisputable and as a result many companies have been forced to shift strategies. MountainTop Data CEO Sky Cassidy says it is imperative that businesses embrace digital communications if they want their marketing and sales campaigns to be successful.CANOGA PARK, Calif., Oct. 20, 2020 /PRNewswire-PRWeb/ — Two-thirds of Business to Business travel and tourism companies saw a substantial disruption in their business in the COVID-19 era. Additionally, 60% of the personal services and 46% of the manufacturing segments have also seen significant turmoil in their operations.(1) Across the world in-person events—such as trade shows, a mainstay of B2B marketing—have been cancelled and most are not expected to return until late 2021.(2) More than 50% of B2B buyers have reported they were holding off on making a purchase because of the pandemic.(3) “COVID-19 has permanently altered the way we do business. In order to be successful, businesses will have to continue to rely on digital interactions to reach their customers,” MountainTop Data CEO Sky Cassidy said.Due to this shifting landscape, businesses have had to rethink and reshape the way they reach consumers. In …

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Field Squared Selected by TRC to Embolden Digital Transformation of Its Utility Service Operations

field squared selected by trc to embolden digital transformation of its utility service operations

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HIGHLANDS RANCH, Co., Oct. 20, 2020 /PRNewswire/ — Field Squared, Inc.™, the industry’s first Field Service Automation Platform, today announced that TRC Companies (NYSE: TRR), a leading global consulting, engineering and construction management firm, selected Field Squared as the backbone technology across its utility field service operations.
“Since 2016, TRC has expanded our field services offering to the natural gas distribution industry, where we help our customers maintain the safety and integrity of their distribution systems,” stated Nate Spayde, Project Manager at TRC. “As our field-based programs grew, we identified a need to streamline our project management processes with software to efficiently schedule, execute, and report on activities. We chose Field Squared as the best fit solution to help TRC meet these goals.”
With 140 offices around the world, and servicing many notable Fortune 500 utility companies, TRC has provided pioneering solutions to the power, infrastructure, environmental and energy markets for over 50 years.
TRC sought all-in-one software to meet the requirements of a corporate initiative to adopt technology to increase operational efficiency.
Field Squared will support TRC’s major client utility services projects, helping TRC to:

Increase scheduling efficiency via a centralized schedule view
Improve field data collection with Mobile Smart Forms, replacing disjointed tools
Empower …

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Union County Non-Profits Invited to Free Virtual Workshop about Social Media Marketing

union county non-profits invited to free virtual workshop about social media marketing

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The Union County Board of Chosen Freeholders invites non-profit organizations to attend a free online workshop, “Social Media Marketing for Non-Profits,” on Tuesday, October 27 from 4:30 PM to 6:00 PM. Jessica Maarek, owner of the social media marketing agency Red Root Marketing, will present the workshop via Zoom.

“Union County is pleased to be offering this professional development session to grantees and other non-profits. It will provide hands-on tools that community-oriented organizations can quickly put into action in today’s media landscape,” said Freeholder Chairman Alexander Mirabella.

Online registration for the workshop is required. Please go to https://ucnj.org/parks-recreation/cultural-heritage-affairs/social-media-marketing-for-non-profits/ to register.

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Participants will learn specific ways to optimize their social media platforms, effective methods for engaging their community in meaningful ways, and how to plan and create compelling content. Resources and tools will be provided.

This workshop is open to all arts and history organizations, especially those receiving grants through Union County’s HEART, Local Arts Program, and History Grant initiatives. Other non-profit organizations may also attend.

The workshop is funded in part by a grant from the New Jersey State Council on the Arts, a Partner Agency …

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Martech Interview with Director of Commerce Marketing, Mailchimp – Deana Thornton

martech interview with director of commerce marketing, mailchimp – deana thornton

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Deana Thornton from Mailchimp puts light on the growing importance of a customer-centric approach & data in marketing strategies of eCommerce & Retail businesses

“The best marketing technology keeps customer engagement and solutions for acquisition and nurturing at the heart of the platform “

1. Tell us about your role at Mailchimp? As Mailchimp’s Director of Commerce Marketing, I’m responsible for development and execution of marketing strategies to meet the needs of our e-commerce and retail users. I also lead the development of marketing content that helps this audience maximize the value of Mailchimp’s all-in-one marketing platform so they can connect 1:1 with their customers, drive increased brand visibility, and increase sales volume.
2. Can you tell us about your journey to this industry? Before joining Mailchimp, I spent over a decade in the e-commerce field, working forbig-box retailers such as The Home Depot and Saks Fifth Avenue. I am extremely passionate about e-commerce and joined Mailchimp because I saw this role as an opportunity to make a significant impact on small businesses. My current role allows me to apply my e-commerce expertise and translate my passion into meaningful work— helping empower the underdog to achieve success online.
3. How do you think technology …

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Digital Marketing Content Executive

digital marketing content executive

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We are an exciting online medical education startup based in Chester, looking for a talented digital marketing executive to plan, write and execute a regular and consistent content campaign, to expand our company’s digital footprint, increasing awareness, subscribers, and B2B and B2C leads (for our first learning platform). The perfect candidate with be passionate about all things social and will also be responsible for directing all graphic design, copy, video, photography, promotional assets, and more behind our brand and owned properties. Understanding the relationship between video, pictures and words, our new content marketing manager will understand the power visuals plays in content campaigns and have an eye for the creative. This role requires creativity, attention to detail, project management skills and a “can do” attitude. This is a fantastic opportunity for somebody who wants to join an exciting and growing online startup and progress their career.This part time position is for 3 days a week and has opportunities for remote working.Responsibilities: Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines. Lead all design and copywriting. Manage a production calendar and be responsible for hitting those deadlines. Collaborate with company leaders and …

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Content Marketing Platforms Market to Watch: Spotlight on Oracle, Percolate, Mintent

content marketing platforms market to watch: spotlight on oracle, percolate, mintent

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added Latest Research Study on COVID-19 Outbreak-Global Content Marketing Platforms Market in its repository, aims to offers a detailed overview of the factors influencing the worldwide business orientation and overall outlook. COVID-19 Outbreak- Content Marketing Platforms Market research study highlights latest market insights with upcoming trends and breakdown of the products and services along with impact due to COVID and economic slowdown across the globe. Key statistics are presented on the market size, % share, % growth and influencing factors, Challenges with Pre and Post Covid Impact on the COVID-19 Outbreak- Content Marketing Platforms Market. With this study you are entitled to see competitive situation showcasing market leaders by % market share and the emerging player’s by highest growth rate. Some of the Players that are part of study are Onespot, Scribblelive, Skyword, Brandmaker, Oracle, Percolate, Mintent, Sprinklr, Uberflip, Contently, Hubspot, Kenscio, Vendasta, Annex Cloud, Newscred, Divvyhq, Pathfactory, Alma Media, Snapapp, Kapost, Scoop.IT, Curata, Salesforce, Wedia & Adobe.
If you are involved in the COVID-19 Outbreak- Content Marketing Platforms industry or intend to be, then this study will provide you comprehensive outlook. It offers a consequential analysis of the COVID-19 Outbreak- Content Marketing Platforms company, key tactics followed by leading manufactures and …

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Jill Grozalsky: The Ideal Digital Experience – Agile, Responsive, Ever-Improving

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Jill Grozalsky’s college major in general communications gave her a solid foundation from which to explore a variety of career options. In her work for a government contractor, she did a fair amount of writing and editorial work for organizations such as the National Institute of Health and the National Institute of Justice. It was during that period that she got her introduction into the digital space, focusing on video content and establishing digital programs and strategies.
“From there, I went to the PR world where I focused on crisis communications, as well as social media and digital strategies to help increase engagement and conversations for various brands,” Grozalsky said. When it came time to move back to her hometown of Boston, she began working for a Sitecore implementation partner and discovered her passion.
“[That] is when I started to enter the world of digital customer experience — working for a Sitecore implementation partner and find[ing] my passion for personalization strategies and how to help brands deliver exceptional customer experiences,” she said. After several years working with various Sitecore implementation partners, as well as an advertising/digital agency, and progressing from strategist to VP of strategy, she moved in-house …

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OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

omniscale media adds rachel nielsen to its advanced technology marketing team

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VANCOUVER, Wash., Oct. 20, 2020 /PRNewswire/ — OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, today announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency’s clients.
“Digital marketing vehicles are seeing a tremendous amount of growth right now, with companies looking for ways to make up what they’ve lost in momentum after the marketing impacts of COVID-19, and the general shift towards more quality virtual experiences,” said Matt Walters, CEO of OmniScale Media. “We’re seeing a tremendous amount of growth as advanced tech companies look for marketing partners who not only understand the dynamics of putting together high quality content , but who also understand the nuances of advanced computing technology (such as HPC, AI, Machine Learning, Cloud, and more) as well as its audiences. We are delighted to add Rachel to our team, gaining her experience, professionalism, and competence in managing high quality digital marketing productions. Our clients will enjoy the level of service and most importantly the results that …

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