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Aperity and El Toro Partner on Innovative Data Solutions for Beverage Supply Chain Participants – Wine Industry Advisor

aperity and el toro partner on innovative data solutions for beverage supply chain participants – wine industry advisor

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Advertisement Collaboration Strengthens Business Intelligence Offerings of Community-Centric Aperity Beverage Data Exchange
Louisville, KY (October 27, 2020) – Two Louisville-based data technology companies, each challenging the norm in their respective markets, are partnering to continue to push the envelope for the beverage industry. Aperity, Inc., an innovative provider of data management and analytic solutions for supply chain partners, announced today that advertising technology provider El Toro has joined the Aperity Beverage Data Exchange. As part of the partnership, Aperity will now utilize El Toro’s suite of data and digital marketing services, including advanced analytics, mobile location marketing and IP Targeting, to help beverage supply chain participants seamlessly target consumers and maximize sales.
Earlier this year, Aperity launched its revolutionary Beverage Data Exchange, the industry’s first open community-centric data solution that helps facilitate business insights between supply chain partners. As the entire beverage ecosystem is looking for an alternative solution to the industry’s norm of inflexible and  closed black box products, the Aperity Beverage Data Exchange truly changes the landscape with an open, inclusive platform and marketplace that gives all of a brand’s supply chain participants full data visibility and transparency as well as enhanced ability to collaborate. With a …

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RDA Achieves a Milestone in Content Hub Specialization

rda achieves a milestone in content hub specialization

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RDA Achieves a Milestone in Content Hub Specialization

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Powtoon Launches a New Visual Communication Platform

powtoon launches a new visual communication platform

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Powtoon Launches a New Visual Communication Platform



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Ahlens Partners with Bambuser to Enable Live Video Shopping

ahlens partners with bambuser to enable live video shopping

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Ahlens Partners with Bambuser to Enable Live Video Shopping

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Nearly 3 in 4 Parents to Spend More This Halloween To Help Make up for Lousy 2020

nearly 3 in 4 parents to spend more this halloween to help make up for lousy 2020

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Nearly 3 in 4 Parents to Spend More This Halloween To Help Make up for Lousy 2020

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Sharecare Launches New Digital Marketing Solutions

sharecare launches new digital marketing solutions

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Sharecare, the digital health company that helps people manage all their health in one place, announced enhancements to its suite of solutions to increase engagement among U.S. consumers. Designed in response to Sharecare’s research on health and well-being needs across condition-specific populations, the latest additions to the digital health company’s portfolio support patients by fostering awareness and education to improve their health.
“At Sharecare, we understand every person’s health and condition journey is unique, and in our pursuit of product innovation, we look at the individual – not just the disease – to understand what motivates change and how to enable it,” said Laura Klein, president of Sharecare’s consumer division. “By delivering research-validated, digitally-enabled health education and engagement experiences, our solutions are tailored to support people in achieving the best possible outcomes while engaging healthcare providers and brands as meaningful partners in that journey.”
Recommended AI News: Neo4j Is the Choice of Leading Companies for Graph Databases in the Cloud
With the unique needs of patients defining Sharecare’s approach to product innovation and patient engagement, its latest solutions are designed to give people the content they want and need, in a variety of interactive, personalized, …

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TechSee Closes $30 Million Series C Investment Round

techsee closes $30 million series c investment round

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TechSee Closes $30 Million Series C Investment Round

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ConsumerTrack Celebrates Growth with New Expansion in Hawaii

consumertrack celebrates growth with new expansion in hawaii

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ConsumerTrack Celebrates Growth with New Expansion in Hawaii

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Rokt Closes Us$80m Series D Investment Round as COVID-19 Drives Significant Demand in E-Commerce

rokt closes us$80m series d investment round as covid-19 drives significant demand in e-commerce

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Rokt Closes Us$80m Series D Investment Round as COVID-19 Drives Significant Demand in E-Commerce

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Why Technology, Talent, and Touchpoints Are the Trifecta for Agile CX: Finds Acquia – Toolbox

why technology, talent, and touchpoints are the trifecta for agile cx: finds acquia – toolbox

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New Acquia report suggests technology adoption is the cornerstone for agile CX.
A new global study of 8000 consumers and 800 marketers found that the pandemic has compelled brands and customers to adapt to a digital-first world rapidly. The study commissioned by Acquia examined trends across technology, talent, and personalization to optimize the customer experience (CX). Let’s dive into the key findings of the report.
Consumers Say Digital Experience With Brands Has Changed Since the Start of the Pandemic
Market changes spurred experimentation and adaptability, which upended traditional brand loyalty. Research suggests that 75% of U.S. consumers have tried a new store, brand, or way of shopping during the pandemic.
Also read: Modernizing Customer Experience (CX) for a Mobile-First World
Buying behaviors have shifted throughout the pandemic and recovery. Nielsen identified six stages in the pandemic-related buying cycle and found that consumer buying patterns evolve on a near-weekly basis.
Globally, 40% of consumers report buying more online than they did before. As a result, brands’ websites, sales-related communications, and personalization are driving customer satisfaction and building relationships. Brand loyalty has evolved, with factors such as new shopping venues or supply shortages encouraging consumers to try new things: 24% of global …

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