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The Perfect Halloween Marketing Platter for E-commerce

the perfect halloween marketing platter for e-commerce

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The spooky Halloween 2020 is not far away anymore. Very soon, you would see people in ghastly Halloween costumes or wearing a freaky pumpkin mask and roaming around. But did you know, Halloween is the 4th most popular holiday after Christmas, Thanksgiving, and Easter? It is also becoming a very popular retail and marketing event in the world, especially in the U.S. and UK, making it almost as profitable as Christmas and Easter. It presents an exciting opportunity for businesses to get creative and allow their brand personality to shine through festival-themed marketing promotions, social media marketing posts, and fun messaging.
You don’t need to sell Halloween related products to be a part of Halloween marketing, you just need to think outside-of-the-box and add some seasonal taste to engage your customers and optimize sales. Halloween is not just about the wicked tricks and scary fun; it also upholds creative marketing campaigns. So you must start preparing your Halloween marketing strategies right now and make it more involving engagement and fun-crazy!
It’s Halloween and the time has come for the E-commerce merchants to start planning for their holiday marketing ideas, and Halloween is the beginning, followed by Thanksgiving, Black …

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Content Marketing Market | Top Trends, Drivers, Vendors, and Challenges Affecting Growth | Technavio

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Technavio has been monitoring the content marketing market and it is poised to grow by USD 269.24 billion during 2020-2024, progressing at a CAGR of over 13% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Download a Free Sample Report on COVID-19This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201030005520/en/ Technavio has announced its latest market research report titled Global Content Marketing Market 2020-2024 (Graphic: Business Wire)Impact of COVID-19 The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the content marketing market. The market growth in 2020 is likely to increase compared to market growth in 2019.Frequently Asked Questions:Based on segmentation by objective, which is the leading segment in the market? Lead generation.What are the major trends in the market? The dominance of mobile devices over desktops for content marketing.At what rate is the …

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Facebook Marketing Exec Kamala Avila-Salmon Joins Lionsgate As Studio’s First Head Of Inclusive Content

facebook marketing exec kamala avila-salmon joins lionsgate as studio’s first head of inclusive content

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&I processes and initiatives.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series like Red Table Talk with Jada Pinkett Smith and Stephen Vs The Game with Stephen Curry. She also led the brand’s efforts to drive …

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Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.

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Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other companies for its grand but ultimately failed mobile-video experiment. 
With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.
Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
Visit Business Insider’s homepage for more stories.

Jeffrey Katzenberg and Meg Whitman’s Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents.One of Quibi’s top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft.Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau …

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Wondershare VidAir: Better Video Marketing for Business

wondershare vidair: better video marketing for business

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Video has become an essential part of content marketing because of its potential for reach and engagement. Making an attractive marketing video usually takes a lot of time and energy. Creating high-quality marketing videos quickly on a budget has become the key to success for many small to medium sized businesses.
“VidAir is easy to use and affordable. You pay 90% less with us than our with our competitors, and the videos you make will be high quality,” said Kevin Yong, Product Director of Wondershare VidAir. “To speed up and simplify video creation, VidAir includes a lot of templates and resources like stock footage, text effects, music, and photos. You can create a professional promotional video minutes.”VidAir’s Key Features
Creative video templates: there are templates for a variety of themes like beauty, fashion, food, tourism, gaming, real estate, and more.
Built-In resources: over 10,000+ resources are included such as video clips and photos.
Customizable text effects: customized the size, font, and color of your text to make your brand stand out.
User-friendly interface: it is easy for anyone to get started, even if you’ve never made a video before.
Price and Compatibility VidAir is available on Chrome, Safari, and Firefox browsers.  …

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

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Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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CopySmiths Founder on Content Marketing by the Numbers | Practical Ecommerce

copysmiths founder on content marketing by the numbers | practical ecommerce

BEGIN ARTICLE PREVIEW:

Kat McKinnon’s agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She’s developed a formula of sorts for getting those posts ranked in Google’s search results.
“You need between 1,000 and 1,500 words for a blog article,” she told me. “Definitely not 600. Avoid 800, unless you’re literally just answering a short question. You need a heading that includes a keyword. You need three to four subheadings, H2s. And then within those H2s, you need three to four H3s. H3s are very important.”
I spoke with McKinnon recently about CopySmiths, search engine optimization, and producing lots of content. What follows is our entire audio conversation and a transcript, edited for length and clarity.

Eric Bandholz: Tell us about your business, CopySmiths.
Kat McKinnon: It’s new. For years I ran an online marketing business here in Sydney, Australia, doing Google Ads, marketing campaigns, advertising on LinkedIn, and maintaining people’s websites. One of the things that I loved was blogging. We were producing hundreds of posts every month for our clients.
In March we lost all of our clients because of coronavirus. Our agency shut down. I had to lay off people …

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Why Content Marketing Matters For Brands (And Yes, This Includes Yours)

why content marketing matters for brands (and yes, this includes yours)

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STEVE WASTERVAL

When you hear the term “content marketing,” it’s easy to think of big brands with six-figure advertising budgets and a team of bloggers and infographic designers on their sides. The thing is, it doesn’t matter how “big” your brand is. Even if you’re a freelancer or solopreneur, content marketing can make a significant difference for your ability to attract high-quality clients.
Yes, creating quality content marketing requires a fair amount of time — but what doesn’t? This is an important investment into your brand that will keep on giving.
It’s Essential For (Long-Term) Lead Generation
People no longer make a knee-jerk purchase because of an ad they happened to see on TV or online. Instead, they consider various options and do their research before making a decision.
When done right, your content will help you distance your brand from the competition. It will engage potential clients and provide the information they need to make their decision. It will present you in the best light possible.

Creating content is always worth it! The biggest reason? Because unlike ad campaigns, content is forever. It continues to exist on your website and other channels long after you …

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Global Content Marketing Software Market 2020-2026 | Covering Products, Financial Information, Developments by Outgrow, Skyword, ContentStudio, Uberflip – re:Jerusalem

global content marketing software market 2020-2026 | covering products, financial information, developments by outgrow, skyword, contentstudio, uberflip – re:jerusalem

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The most likely scenario is that the global Content Marketing Software Market sales are going to be xx in 2020 from Content Marketing Software million in 2019, with a modification xx between 2019 and 2020. additionally, supported the most recent study, it’s to predict that the Covid-19 are going to be in restraint in key countries just like the u. s., Western Europe, East Asia. the world Content Marketing Software market size is predicted to grow at xx or additional annually for following 5 years.
Access Free Sample Copy of Content Marketing Software Market Report 2020: https://calibreresearch.com/report/covid19-impact-content-marketing-software-market-23054#request-sample
For the forecast period 2020-2026, the Content Marketing Software Market growth among segments give correct calculations and forecasts for sales by kind and by Application in terms of volume and worth. This analysis will assist you expand your business by targeting qualified niche markets. Regional analysis is another extremely comprehensive a part of the analysis and analysis study of the world Content Marketing Software market given within the report. This section sheds light-weight on the sales growth of various regional and country-level Content Marketing Software markets. For the historical and forecast amount 2020 to 2026, it provides elaborate and correct country-wise volume analysis and …

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Global Content Marketing Software Market Forecast 2027 Top Players Analysis Includes: Hubspot, Kapost, Alma Media, Vendasta, Pathfactory, Curata, Oracle – re:Jerusalem

global content marketing software market forecast 2027 top players analysis includes: hubspot, kapost, alma media, vendasta, pathfactory, curata, oracle – re:jerusalem

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Overview Of Content Marketing Software Market 2020-2027:
The Global Global Content Marketing Software Market research report displays the market size, status, share, production, cost analysis, and market value with the forecast period 2020-2025. Other than that, upstream raw materials, downstream demand analysis, consumption volume, and the market share by segments and sub-segments have also been discussed. The research methodology of the market is based on both primary as well as secondary research data sources. It commits different factors affecting Content Marketing Software industry such as market environment, different policies of the government, historical data and market trends, technological advancements, forthcoming innovations, market risk factors, market restraints, and obstacles in the industry.
Key highlights from COVID-19 impact analysis:

A summary of the COVID-19 pandemic on the global economy.
Fluctuations in the demand and supply chain of the industry.
Pre and post-COVID-19 impact on the revenue matrix.

Request a sample of this premium research: https://www.bigmarketresearch.com/request-sample/3810571?utm_source=RS&utm_medium=ANIL
The research study includes in depth analysis where important type, application, and regional segments are studied in quite some detail. It also includes market channel, distribute, and customer analysis, industry cost analysis, organization profiles, market analysis by …

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