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The coronavirus pandemic forced the founders of Brandefy out of their office in downtown Richmond and even stranded one of the startup company’s employees overseas, but it hasn’t stopped the venture from forging ahead with its business plans.In fact, during the pandemic, the Richmond-based startup has seen a lot more consumer interest in its technology service – a website and mobile app that enables shoppers to compare prices and ingredients for various skin care and cosmetic products.”We have seen a huge increase in engagement,” said Meg Pryde, Brandefy’s chief executive officer who co-founded the business with Carolyn Kochard. They were friends in undergraduate school at the University of Virginia before founding the business in 2017.
Brandefy is one example of a local startup company that has grasped at opportunities emerging from the coronavirus pandemic.Some startup companies are pivoting their business models to meet challenges presented by the pandemic, while others have been pushed into more of a “wait-and-see” mode, hoping for the economy to recover over the next few months or year.The coronavirus has resulted in a severe hit to local startups such as FarmRaiser, which runs a website where fundraiser organizers can connect with local farmers …
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