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From what I’ve seen, not too many people have mastered the intricacies of marketing for an organization with multiple locations. Sure, tried-and-tested strategies like local paid search and reputation management have — and will likely continue to be — mainstays for marketing for any type of business. Particularly for multi-local organizations, paid search ads have proven to target hyperlocal audiences with impressive precision.
But few people have truly mastered the art of multi-local SEO — the ability to have organic and map listings rank high on search engine results pages.
Could the answer be public relations?
How Digital PR Represents The New SEO
It seems like every single year Google implements some type of algorithm change that completely redefines what SEO is. But when you look beyond these individual updates, I believe what you’ll see is an overall shift toward the need to attract high-quality brand mentions across digital spaces. In other words, if you want each of your individual locations to rank high in both organic search and on map listings, you need other websites to talk about your company.
How do you create this type of buzz that others want to become a part of? Look no …
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