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Podcasts: Your New Content Marketing Engine

podcasts: your new content marketing engine

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Have you ever wondered if using your company’s blog as the engine of your content marketing strategy is an outdated method? I’m here to tell you it is.

So, hear me out. Brand blogging blew up in the early 2000s when websites became richer and the internet became more mainstream. This was 15 or 20 years ago, and present-day marketing teams are still turning to the same tactics used back then!
Today’s audience has higher expectations. Social media is ingrained in everyday practices. Podcasts are on the up and up. Still, the same old playbook established by yesteryear’s marketers is what modern marketers are following. It’s time to ditch that outdated playbook and provide an experience that engages your audience before they leave you for one of your competitors.
You need to let conversations lead your content marketing efforts rather than ruminating over keywords and creating less-than engaging copy to rank in search. One of the best ways to lead with conversations is through a brand podcast. Not only will this allow you to produce more content, but you’ll also see an increase in engagement and conversions.
Allow me to elaborate.
Transform Conversations Into Conversions
Not …

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Content is King: Why Content is Vital in Digital Marketing

content is king: why content is vital in digital marketing

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Content is king and that is a fact. In this post, we’ll discuss how important high-quality content is to your website and digital marketing campaigns.Main Content is King Takeaways:

Brands use content to improve reach and engagement.
You can present information about your brand using different content platforms.
Some types of content include email newsletters, blog posts, infographics, and videos.
Blog posts provide an excellent opportunity for keyword optimization and link-building.
Email remains one of the most popular ways to communicate with the audience.
Video remains one of the most common content types today.
Your content should address a specific audience’s needs.

In January 1996, Bill Gates published an essay titled Content is King on the Microsoft website. The piece suggested that content would become an essential factor for digital marketing success. He wrote:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
Fast forward to the present and yes, he’s right!
It has been over 24 years since Content is King, and those words are more valid than ever. Indeed, content is more relevant now than it was in 1996. But why?
Why Content is King?

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Branded Content Project Releases Research on State of Content Marketing in 2020

branded content project releases research on state of content marketing in 2020

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Branded Content Project Releases Research on State of Content Marketing in 2020

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The Pitch: Advertising and marketing news for 10.27.20 – Richmond BizSense

the pitch: advertising and marketing news for 10.27.20 – richmond bizsense

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BES Studios produced a film of Colonial Williamsburg’s Created Equal stage show.
The King Agency produced a pair of bookend TV spots for McGeorge Toyota. The 15-second clips, designed to run at the beginning and end of a commercial break, announce recent recognitions that the local auto dealership has received and were developed in collaboration with Broadscope Media.
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Red Orange Studio launched a rebrand campaign for LC&J Security Solutions, an IT consulting firm based in Alexandria. Work included a new logo and website. The agency also completed a brand refresh for Faith and Family Church in Richmond and hired Kennedy Street as a fall 2020 intern. She is a student at Savannah College of Art & Design.
Springstory handled business rollout and brand development for local nurse practitioner Rachel Duke’s new injectables clinic in Henrico. Work included strategic consulting, identity, social media, content marketing and public relations services. Work Labs handled logo and brand design, and Boulevard Creative developed the business’s website.
Springstory produced a video promoting the second annual Virginia Clean Energy Summit. It also produced a video for Virginia Veterans Services Foundation highlighting its Virginia Veteran Homeless Fund.
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Free Report Shows Huge Content Marketing Opportunity

free report shows huge content marketing opportunity

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Branded Content Project Press Release & E&P Reports Exclusive

NEW YORK, Oct. 27, 2020- The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association and Facebook Journalism Project, today released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021.
In this segment of E&P Reports, Mike Blinder speaks with Julia Campbell of the Branded Content Project and Corey Elliott of Borrell Associates about the report’s findings and what local media can do to seize the opportunities of content marketing.
With expenditures on advertising falling by double-digit percentages in 2020, the report, “Sizing the Content Marketing Opportunity,” projects that the amount spent on content marketing will be down just 1.5%, to $63.3 billion. The decline is due almost wholly to the retraction of marketing activity in a few dozen categories that have been hit hardest by the pandemic. Travel/tourism, live entertainment, sporting events, clothing, and recreation have reduced content marketing expenditures an average of 19% due to business slowdowns or shutdowns.

Content marketing has increasingly become …

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Content Marketing Company ConsumerTrack Expands to Hawaii

content marketing company consumertrack expands to hawaii

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With so many companies and businesses shutting down and cutting staff due to Covid-19, ConsumerTrack has triumphed against the odds and continues to drive growth.
In addition to offices in Chicago, Denver, Bethlehem, Charlotte and their headquarters in Los Angeles, the leading digital media and marketing company has now expanded to Oahu, Hawaii. Since its formation in 2004 by President Jeff Bartlett and CEO Brett Rossman, ConsumerTrack has established itself as a leading financial information and customer acquisition powerhouse. From the beginning, ConsumerTrack has owned and operated digital properties that generate immense engagement from millions of customers each month. Self-funded and profitable, ConsumerTrack continues to prove itself as a rarity against the backdrop of countless other digital media companies.
“With this new expansion into Hawaii, ConsumerTrack is committed to impacting the state’s goals of diversifying its economy to be more technology-focused and less reliant on tourism than in the past,” said Jeff Bartlett, President and Co-Founder of ConsumerTrack.
Despite these uncertain times, the Team at ConsumerTrack continues to move full steam ahead while working remotely with the recent launch of a new site, GOFinancialAdvice, and keeping up with the growing demand for personal finance content on GOBankingRates. ConsumerTrack is focused …

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What’s Driving the Outsourcing Trend?

what’s driving the outsourcing trend?

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If you ask a marketer who creates the lion’s share of their content, chances are they will say their internal team is still taking care of it for now. According to Skyword’s 2020 Content Marketing Trends report, marketers typically create the majority of their content in-house—but the outsourcing trend is on the rise. Over the next two years, many brands plan to create a more equal share of in-house and external content. Why are marketers tapping external expertise for their content marketing programs?Outsourcing comes with definite benefits. It can help marketers master the complexity of content marketing, allowing them to scale content creation on demand or unlock access to a broader talent pool with deep expertise and valuable creative skills. To explain what’s behind this outsourcing trend, here’s a look at five drivers powering the trend along with key insights from brand marketers on what makes outsourcing so appealing.1. ExpertiseIn a competitive landscape, creating exceptional content that delivers value and inspires trust is not a far-flung goal but a requirement. Fifty-nine percent of brands expect expert-level insights from their content creators, while half of B2C marketers require their content creators to have first-hand experience. …

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Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills

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PHOTO:
iSAW Company

Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Robert Rose, chief strategy advisor for the Content Marketing Institute, noted the growing trend to in-source content creation in the organization’s insights for 2021. The surveyed B2B marketers also predicted the top area for content marketing investment in the year ahead will be content creation.So as organizations strive to make their burgeoning internal content operations more efficient and measurable, marketers would do well to brush up on their content gathering, structuring, governance and reuse skill sets in their efforts to strike content gold. Interviews Strike a Chord with Customers Your primary purpose when conducting an interview is to gather interesting, engaging, surprising or humorous content which will attract the attention of your online customer audience. You may decide to record the complete interview or you might edit the highlights, and then package up the recording as a podcast or a video on your organization’s website. Alternatively, you may be assembling written content, such as a blog or …

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Content Marketing Market to Witness Huge Growth by 2026 | HubSpot, Contently, Influence & Co

content marketing market to witness huge growth by 2026 | hubspot, contently, influence & co

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This Global Content Marketing Market report offers a detailed view of market opportunity by end user segments, product segments, sales channels, key countries, and import / export dynamics. It details market size & forecast, growth drivers, emerging trends, market opportunities, and investment risks in over various segments in Content Marketing industry. It provides a comprehensive understanding of Content Marketing market dynamics in both value and volume terms.
The pandemic of Coronavirus (COVID-19) has affected every aspect of life globally. This has brought along several changes in market conditions. The rapidly changing market scenario and initial and future assessment of the impact is covered in the report. It covers the entire market with an in-depth study on revenue growth and profitability. The report also delivers on key players along with strategic standpoint pertaining to price and promotion.
Our sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
Get Exclusive PDF Sample Copy of This Report @ www.statsandreports.com/request-sample/309376-global-content-marketing-market-size-status-and-forecast-2019-2025
With an all-round approach for data accumulation, the market scenarios comprise major players, cost and pricing operating in the specific geography/ies. Statistical surveying used are SWOT …

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Press Release Network – News distribution & media monitoring service

press release network – news distribution & media monitoring service

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Content marketing is used by many businesses as a means to promote products and services, building a brand image, and reaching out to a new audience. Content marketing can be very effective when the focus is on creating original content that appeals to the target audience. AIDA can help grab the attention of the people and guide them through the content to the extent that they take action on what they read.

The AIDA model is a tested marketing methodology that has been used by various organizations. It can be effectively used to improve the content marketing strategy of any business and drive sales.

What Is AIDA?

A = Attention

I =  Interest

D = Desire

A = Action

AIDA, when carefully followed in a piece of content can help consumers along the experience funnel. It starts with getting the attention of the target audience, engaging them, getting them curious and excited with the content for them to continue reading. The next step focuses on building their interest in the offering to the point that they relate to the product/service/ information being offered. By this time, as a business, you build on their desire to purchase the product, service, or experience and finally …

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