Advertisement

Online sales save Vermont Hempicurean | The Brattleboro Reformer

online sales save vermont hempicurean | the brattleboro reformer

BEGIN ARTICLE PREVIEW:

By Chris Mays, Brattleboro Reformer

BRATTLEBORO — Online sales have helped Vermont Hempicurean survive the coronavirus pandemic.

“If I didn’t have the online business, I’d be shut down,” owner Scott Sparks said recently. “I’ve been able to get by with that.”

Sparks said he has been able to pay the bills and does not owe anything more than he normally would before the pandemic.

The business opened on Flat Street about two years ago and specializes in cannabidiols or CBD oils, salve and tinctures. Hemp rope, beverages, food, maple syrup and “pet therapy” products are also sold there.

Sparks has invested in search-engine optimization, which he said is paying off. That is intended to increase the quality and quantity of traffic to his website.

“I do a lot of marketing,” Sparks said. “So all of those things combined have generated a lot of online business for me.”

His business never fully shut down during the pandemic. At first, Sparks moved to online sales only. Then he added curbside pickup before stores could reopen with limited occupancy.

“I’ve been serving people all along,” he said.

Sales revenue for March 1 to May 28 for last year and this year is nearly identical, Sparks said, …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE

New offering from Pegasystems improves enterprise efficiency while speeding digital transformation

new offering from pegasystems improves enterprise efficiency while speeding digital transformation

BEGIN ARTICLE PREVIEW:

All of the studies, evaluation, and endless analysis are finally over. The current global crisis has driven companies to embrace digital transformation, and Pegasystems Inc. has positioned itself at the heart of this transition.
“There’s been a lot of talk about it over several years, and there’s been lots of initiatives, but it was missing the urgency that it needed to get things done,” said Kerim Akgonul (pictured), senior vice president of products at Pegasystems. “There’s no longer a question about whether to go through a digital transformation. Everybody knows it’s a ‘yes.’”
Akgonul spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the PegaWorld iNspire virtual event. They discussed a new software architecture for bridging tech stacks, the role of real-time data in driving artificial intelligence, and how Pega’s customers have responded to a more uncertain and volatile world. (* Disclosure below.)
Closing connectivity gaps
Pegasystems unveiled a new offering on Tuesday to help move enterprises further along the digital transformation journey. Pega Process Fabric was released as a cloud-based software architecture that used APIs, an open UX framework, robotic automation, UI components, and data virtualization to bridge connectivity gaps between …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “New offering from Pegasystems improves enterprise efficiency while speeding digital transformation”

Many influencers and brands have stopped their marketing campaigns to focus on messaging around the George Floyd protests

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

BEGIN ARTICLE PREVIEW:

Many brands are issuing statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death.Some companies are shuttering influencer-marketing campaigns this week in order to avoid tone deafness on social platforms where much of the conversation is unfolding.Influencers are also speaking out against brands that were slow to respond and saying some companies should do better at highlighting black voices.Visit Business Insider’s homepage for more stories.

Over the past few days, brands have issued statements condemning racism and offering messages of solidarity to protesters following George Floyd’s death, after a Minneapolis police officer kneeled on his neck for nearly nine minutes on May 25.Many are also halting influencer marketing in order to avoid tone deafness on social platforms where much of the conversation is unfolding.”The nation is hurting, and we’re figuring out the best ways to show sensitivity and support for our communities,” said Mae Karwowski, founder and CEO of the influencer-marketing platform Obviously. “Two things we did immediately were extending posting deadlines on active campaigns and setting later start dates for campaigns that are coming up.”Much of corporate America has made an effort to shift away from business-as-usual messaging on social …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Many influencers and brands have stopped their marketing campaigns to focus on messaging around the George Floyd protests”

How a Strong Company Culture Can Drive Digital Transformation – EnterpriseTalk

how a strong company culture can drive digital transformation – enterprisetalk

BEGIN ARTICLE PREVIEW:

Enterprises need to adapt to a forward-thinking approach to pave the way for digital transformation
Now, more than ever before, organizations are relying on a driven and engaged workforcethat is safe, happy, self-motivated, and built for collaboration, and productivity as well asthe business’s bottom line.
After all, how can anyone expect a dysfunctional, toxic culture to translate into a productivehome working scenario that’s committed to pushing revenue into the black? Or provide awelcoming environment and seamless on boarding process – especially when it must takeplace remotely – for a new starter to remain loyal and eager to succeed?
Staggeringly, breath HR’s ‘The Culture Economy’ 2018 report highlights how poor companyculture costs £23.6bn per year – with 34% of people quitting their jobs because of a direworkplace atmosphere. The figures continue to back up how a motivated team can drivecommercial success. For example, research by financial economists showed companies thatwere listed as being among ‘the best places to work’ delivered nearly 20% higher returns to shareholders. Why? Because their teams were given the support to remain mentally-strong, the correct tools to be productive and the motivation to be trusted to do their jobs well –much to the benefit of the end user.
There are …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “How a Strong Company Culture Can Drive Digital Transformation – EnterpriseTalk”

Will the ‘Genuine’ Influencer Reign Post-Pandemic? | PerformanceIN

will the ‘genuine’ influencer reign post-pandemic? | performancein

BEGIN ARTICLE PREVIEW:

For those of us with a few more years on our CVs, the circumstances we find ourselves in today have similar undertones to those experienced more a decade ago. Back then, as now, the media was awash with industry commentators predicting the rise of this, or the demise of that. Some of those predictions amounted to very little other than supposition, while others were on the money. For the here and now, arguably the most vocal debate taking place is that which relates to the future of influencer marketing. More specifically, does it even have one? 

Back in 2010, as the green shoots of recovery began to show themselves after what had been the most severe economic downturn in a generation, several predictions began to emerge. Some suggested that Google might be on the slide, with Yahoo! and AOL showing signs of a resurgence. We now know how that turned out.  

Others tabled the notion that brands would concentrate their outreach efforts on social syndication as a means to cut through the increasingly audible noise being created by the proliferation of the media. By promoting their content online, brands could drive traffic to their websites, reach wider audiences and hopefully better …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Will the ‘Genuine’ Influencer Reign Post-Pandemic? | PerformanceIN”

Animal Essentials Chooses 1Digital for Their SEO

animal essentials chooses 1digital for their seo

BEGIN ARTICLE PREVIEW:

PHILDELPHIA, June 2, 2020 /PRNewswire/ — 1Digital Agency has announced that they will be working on an SEO campaign for Animal Essentials, a business that provides pet owners with the supplements they need. 
Animal Essentials was founded by Greg Tilford, a world-renowned holistic veterinary educator. Greg has been making herbal mixtures helping people find the best supplements for their beloved pets since 1995. After years of traveling the world and creating unique herbal formulations for practitioners, Greg moved to the e-commerce market in order to connect more pet owners with herbal pet supplements. 
The goal of the Animal Essentials team has always been connecting pet owners with the resources they need to keep their companion animals happy and healthy. This process not only includes offering high-quality pet supplements but also means connecting owners with holistic veterinary resources. 
Now, in order to expand its online presence, Animal Essentials has partnered with the team at 1DigitalⓇ Agency. Their 25 target keyword national SEO campaign includes the creation of informative blog content and off-site blog content to create beneficial backlinks. The 1DigitalⓇ team will also be optimizing and creating new category web page content to help improve their site’s overall SEO value. 
Digital marketing campaigns like this …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Animal Essentials Chooses 1Digital for Their SEO”

Leadspace collaborates with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights

leadspace collaborates with microsoft to bring its unified b2b data enrichment to dynamics 365 customer insights

BEGIN ARTICLE PREVIEW:

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint.SAN FRANCISCO, June 2, 2020 /PRNewswire-PRWeb/ — Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with Leadspace’s unrivaled B2B company data.”Our customers need the best quality data to power their business processes. Our collaboration will make it easy and seamless to integrate Leadspace data and realize immediate value,” notes Satish Thomas, Director, Microsoft Business Applications.The Leadspace connection for “Company Data” will be available in preview beginning in June, 2020. Customers will be able to try it in Preview mode prior to general availability later this Summer.To learn more about the Leadspace company data connection in Microsoft Dynamics 365 Customer Insights click here.Microsoft Dynamics 365 Customer Insights is a real-time, enterprise-grade customer data platform (CDP) that powers personalized experiences with a holistic view of customers and unmatched time to insight. Companies can gain a comprehensive view …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Leadspace collaborates with Microsoft to bring its unified B2B data enrichment to Dynamics 365 Customer Insights”

Marketing Automation Software Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional and Industry Forecast to 2027 – Azizsalon News

marketing automation software market size, share, industry trends, growth insight, share, competitive analysis, statistics, regional and industry forecast to 2027 – azizsalon news

BEGIN ARTICLE PREVIEW:

The Marketing Automation Software Market provides qualitative and quantitative research to provide a complete and comprehensive analysis of the Competition, Insights market for Marketing Automation Software Market. It is a detailed report that focuses on primary and secondary factors, market share, top divisions, and regional analysis. It is a series of empirical analysis based on past data, current and future estimates and predicted Marketing Automation Software Market market developments. Research on various sectors including high-leading players ‘ opportunities, volume, growth, technology, demand, and trend has been reviewed.
Download a Sample Copy of Report at https://www.reportsnreports.com/contacts/requestsample.aspx?name=3298015
The Global Marketing Automation Software Market Report research is also compiled on the basis of the current and emerging technologies, opportunities, and developments, according to the latest report from ReportsnReports Research. Marketing Automation Software Market  predicts that overall growth in demand over the forecast period (2019–2024) will remain moderate.
The worldwide market for Marketing Automation Software is estimated to grow at a CAGR of roughly X.X% in the next 8 years, and will reach X.X million US$ in 2027, from X.X million US$ in 2020.
The report covers market size status and forecast, value chain analysis, market segmentation of Top …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Marketing Automation Software Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional and Industry Forecast to 2027 – Azizsalon News”

Council Post: The Future Of Multi-Local Marketing Is A Blast From The Past

council post: the future of multi-local marketing is a blast from the past

BEGIN ARTICLE PREVIEW:

Photo:
Getty

From what I’ve seen, not too many people have mastered the intricacies of marketing for an organization with multiple locations. Sure, tried-and-tested strategies like local paid search and reputation management have — and will likely continue to be — mainstays for marketing for any type of business. Particularly for multi-local organizations, paid search ads have proven to target hyperlocal audiences with impressive precision.
But few people have truly mastered the art of multi-local SEO — the ability to have organic and map listings rank high on search engine results pages.
Could the answer be public relations?
How Digital PR Represents The New SEO
It seems like every single year Google implements some type of algorithm change that completely redefines what SEO is. But when you look beyond these individual updates, I believe what you’ll see is an overall shift toward the need to attract high-quality brand mentions across digital spaces. In other words, if you want each of your individual locations to rank high in both organic search and on map listings, you need other websites to talk about your company.

How do you create this type of buzz that others want to become a part of? Look no …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Council Post: The Future Of Multi-Local Marketing Is A Blast From The Past”