Advertisement

YouTube kid influencers are marketing junk food from McDonald’s, Coke and others to children

youtube kid influencers are marketing junk food from mcdonald’s, coke and others to children

BEGIN ARTICLE PREVIEW:

Ryan Kaji of Ryan’s World, a popular YouTube channel with over 26 million subscribers.

via YouTube

Kid influencers are marketing junk food and sugary drinks to billions of viewers through product placement, a new study published in the journal Pediatrics found. Researchers analyzed 418 YouTube videos from the five most-watched kid influencers on the platform in 2019 and found that of the 179 videos that featured food or drinks, about 90% promoted unhealthy branded items like fast food. 

Those videos were collectively viewed by over 1 billion people and generated 2.6 million likes.  “It really was unhealthy brands by a landslide, and that was the most shocking part,” said Marie Bragg, an author of the study and assistant professor of public health nutrition at New York University’s School of Global Public Health and Langone Medical Center. Kid influencers’ parents post videos of their children doing things like playing with toys and unwrapping presents — oftentimes to huge audiences. According to the study, the highest-paid YouTube influencer of 2019 was then 8-year-old Ryan Kaji of Ryan’s World. He earned $26 million in advertisements, sponsored posts and product placements. One of Ryan’s videos with 46 million views shows him wearing a hat with a McDonald’s logo pretending to be …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE

Directory Q&A: HireInfluence – [Talking Influence]

directory q&a: hireinfluence – [talking influence]

BEGIN ARTICLE PREVIEW:

There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have created the Influencer Marketing Directory. We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success.

What sets your business apart from the rest?

At HireInfluence, we have been solely dedicated to influencer marketing since 2011. Since that time we have developed only the best intent-driven influencer marketing campaigns that have merged the needs of brands, audiences, and influencers. 

Since we are not confined to restricted influencer databases we have more freedom and ability to hand-select influencers for each and every campaign to ensure an organic fit and authentic content. 

With the freedom we have in influencer selection we are able to offer true hands-on, white-glove campaign experiences and custom approaches to curate dynamic, innovative influencer campaigns that surpass industry standards. 

That’s not all! We also have the best-in-class campaign analytics and data presentations to show our clients campaign metrics that matter to keep them up to date on defined campaign KPIs and goals.  

At the end of the day, our mission …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Directory Q&A: HireInfluence – [Talking Influence]”

DesignRush Announces the Top Influencer Marketing Agencies of 2020

designrush announces the top influencer marketing agencies of 2020

BEGIN ARTICLE PREVIEW:

Businesses earn $6.50 for each dollar spent on influencer marketing. DesignRush identified the leading agencies with proven track records in successful influencer marketing to help brands access and leverage it as an effective marketing channel.NEW YORK, Oct. 27, 2020 /PRNewswire-PRWeb/ — Studies show businesses earn $6.50 for each dollar spent on influencer marketing, with some earning even more. Besides being a cost-effective marketing method, the channel is one of the top places to convert audiences. 74% of people trust social networks to guide purchasing decisions.DesignRush, a B2B marketplace connecting brands with agencies, announced the agencies that are top performers in strategizing and executing on influencer marketing campaigns to help brands benefit from the reach and impact of influencers.The top influencer marketing agencies of 2020 are:1. Bewe Srl – bewe.it Expertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more2. Behavioral Health Network Resources – behavioralhealthnetworkresources.com Expertise: Digital Marketing, Social Media Marketing, Integrated Marketing and more3. Brenton Way – growthvirality.com Expertise: Digital Marketing, Social Media Marketing, Content Marketing & Copywriting and more4. Sociallyin – sociallyin.com Expertise: Creative Services, Social Media Marketing, Video Marketing and more5. Something About Marketing – somethingaboutmarketing.com Expertise: Social Media Marketing, Content Marketing & Copywriting, eCommerce Automation and more6. K2 Analytics …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “DesignRush Announces the Top Influencer Marketing Agencies of 2020”

Influencer Marketing Trends for 2021 strategies – AffiliateINSIDER

influencer marketing trends for 2021 strategies – affiliateinsider

BEGIN ARTICLE PREVIEW:

Influencer marketing is one of the most common and most effective marketing strategies in 2020. Many of the top brands around the world have tried their hand at influencer marketing in one way or another over the past few years. Affiliate marketing and influencer marketing are both closely liked with many influencers becoming affiliates themselves by offering their own links and discount codes.With 2021 on the horizon, we look at some of the latest influencer trends and how these might affect upcoming marketing strategies.What does the data say?A recent survey conducted by Influencer.com looked at spending Q4 Spending Habits with some interesting results coming through. According to CEO Ben Jeffries, participants in the survey are planning on putting 47% of their marketing spend towards paid media. In comparison, participants will put 27% of their marketing spend towards influencer marketing in Q4.In 2021, 35% of participants are planning on increasing their investment into influencer marketing. So, why the push on influencer marketing? The answer to this question is simple – consumers engage well with influencers. In fact, according to Influencer.com: “93% of consumers are interested in seeing discounts codes from creators.”When you consider the fact that around 20-40% of consumers in Western …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Influencer Marketing Trends for 2021 strategies – AffiliateINSIDER”

Can Influencer Marketing drive business outcomes? Watch Ep 1 of Marketing with Love to find out the answers

can influencer marketing drive business outcomes? watch ep 1 of marketing with love to find out the answers

BEGIN ARTICLE PREVIEW:


Can Influencer Marketing drive business outcomes? Watch to find out&nbsp

Influencer activities on social media platforms like Instagram have gained immense prominence in the last few years, and established marketers are also using it to improve business results. Influencer marketing has now become an Important part of a brand’s media mix. In fact, during the COVID-19 pandemic, which led to a long lockdown, this form of marketing even took centre stage. In this episode of Marketing with Love, we discuss if Influencer Marketing can drive business outcomes?

Watch episode 1 of this thought leadership programme on influencer marketing – an Instagram online conference in association with ET Brand Equity where a star studded marketing panel dives deep into the subject.  

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Can Influencer Marketing drive business outcomes? Watch Ep 1 of Marketing with Love to find out the answers”

Young YouTube influencers are marketing junk food to kids more

young youtube influencers are marketing junk food to kids more

BEGIN ARTICLE PREVIEW:

The study demonstrates how advertisers are seeking to take advantage of new avenues to market their wares to children. “We should approach YouTube influencer videos with skepticism, even with videos that seem to be educational or kid-friendly,” said senior author Marie Bragg, an assistant professor of public health nutrition with joint appointments at New York University’s School of Global Public Health and Langone Medical Center. The researchers analyzed videos posted by the five most-watched kid influencers on YouTube in 2019. The influencers were between the ages of 3 and 14. The study team noted whether the influencers played with toys or consumed food, such as McDonald’s meals, keeping tabs on the amount of time they spent on a given activity.Of the 418 YouTube videos that fell within their search criteria, the researchers found that 179 of the videos featured food or drinks, with 90% of those instances showing unhealthy branded items, such as fast food. Those specific YouTube videos were viewed more than a billion times. A new kind of marketing Keeping track of what types of food advertising children are exposed to is important. That’s because dietary habits during childhood can have a significant effect on their likelihood of their becoming obese or developing …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Young YouTube influencers are marketing junk food to kids more”

What Do We Want? A Brand That Addresses Cultural Issues!

what do we want? a brand that addresses cultural issues!

BEGIN ARTICLE PREVIEW:

A post, like or retweet from a famous face can not only move products, it can also move markets. Since an 18th-century British potter leveraged an endorsement from Queen Charlotte to sell his pottery, influencer marketing has relied heavily on the powerful currency of celebrity. The world has shifted. Against the backdrop of a global pandemic and rising conversations about social justice, a younger generation is craving authenticity and action, challenging what we want to hear from influencers and when. The influencer ecosystem is being forced to evolve. What does influence mean? How should influencers use it? Here’s what we are seeing:The rise of influencer activism  Influencers who take a social stand should be seen as a strategic asset, not a liability. Today, influencer activism is more essential than controversial, with fans expecting influencers to speak out on societal issues. Gone are the days where influence was only directed at consumers; now influencers are using their voices to push causes to the forefront of conversation, challenge companies to be more accountable and drive meaningful change. Jackie Aina exemplifies this shift. As one of the industry’s biggest beauty creators, Aina’s videos blend beauty advice with social activism. …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “What Do We Want? A Brand That Addresses Cultural Issues!”

3 Brands That Turn Customers Into Company Representatives: How Outer, Shapermint And Chatdesk Do It

3 brands that turn customers into company representatives: how outer, shapermint and chatdesk do it

BEGIN ARTICLE PREVIEW:

Some 57% of consumers say there is an authenticity gap in influencer marketing.

getty

Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.
Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth marketing and make it work. A multi-billion-dollar industry – influencer marketing – was born.
A recent Association of National Advertisers study found some 75% of marketers are using it to raise brand awareness and drive traffic to websites and stores.

But consumers caught on pretty quickly that influencers’ social media posts weren’t necessarily authentic endorsements. They get paid to do them.
The mercenary nature of influencer marketing dramatically reduces its influence. Some 57% of consumers say there is an authenticity gap.
Recommended For YouWhat influences people most is recommendations, or what marketers call user-generated-content (UGC), that comes from real people they know and trust.
While brands aren’t about to give up influencer marketing, they still have a basic problem: how to get real people to spread the word about their brand.

Brands are …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “3 Brands That Turn Customers Into Company Representatives: How Outer, Shapermint And Chatdesk Do It”

VP, Product – Influencer Growth Platform

iam platform login page background

BEGIN ARTICLE PREVIEW:

The Role: Vice-President, Product – Influencer Growth Platform 

This is an opportunity to join a growth-hungry, acceleration-minded team of problem-solvers and product-builders. We thrive in an extremely dynamic competitive sector. We focus relentlessly on the technology needs of our nearly 100k influencer community. We seek product-builders whose ideas are shaped by what they have learned, but not confined by it.  

Is This You?

In this critical role, you will lead a team of product owners and product designers. You will work closely with the founders and general manager to execute a long term vision and near term strategic objectives.  You will introduce new innovation, disruptive products, and product enhancements for our influencer community.

Best qualified candidates will possess many of these attributes:


You are passionate about the influencer engagement journey, and driven to build exceptional tools for influencers to scale their businesses.  
You have experience with building efficient / best-in-class workflows
You have experience with e-Commerce and multi-sided marketplaces.  You think about the potential for network effects within the platform.
You know how to build flawless experiences across platforms; you’ll work closely with our LikeToKnow.it Product team on the mobile Influencer experience. 
You build strong relationships with empathy and …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “VP, Product – Influencer Growth Platform”

TIKTOK, INSTAGRAM, AND MONEY FROM #ADS FOR INFLUENCERS

tiktok, instagram, and money from #ads for influencers

BEGIN ARTICLE PREVIEW:

TikTok, Instagram, and Money From #Ads for Influencers
CEO of Instagram Has Just Announced That the Platform Has Taken “Some Important Steps to Make Sure People Know When Creators Are Getting Paid for Their Posts”
LOS ANGELES, CALIFORNIA, USA, October 23, 2020 /EINPresswire.com/ — Adam Moseri, head of Instagram and former director on Facebook, recently announced on his Twitter that this social media platform will do more to ensure influencers properly disclose when they have been incentivized to post. Not too long ago we have explained to you why disclosures are important for influencers and brands – not to mention our recent report about the Federal Trade Commission forcing influencers to disclose all their marketing posts. As you can see, this topic is so “hot” that even the owners and administrators of the biggest platforms are now taking steps to ensure that everything within their websites is happening on par with the law – and we, while being a social media marketplace platform, just have to stay up-to-date with it all on Brybe.Following an investigation from a U.K. watchdog called the Competition and Markets Authority (CMA), which found Instagram was failing to protect consumers from being misled, the platform has committed …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “TIKTOK, INSTAGRAM, AND MONEY FROM #ADS FOR INFLUENCERS”