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How Delta Air Lines’ Digital GM Innovates With An Almost Century-Old Brand

how delta air lines’ digital gm innovates with an almost century-old brand

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By Julian Gamboa | October 28, 2020
The airline industry has been forced to innovate at lightning speed amidst the pandemic. With newly enforced COVID-19 regulations, Delta Air Lines’ Digital team has had to reply quickly, educating not only worldwide employees but new and returning flyers. Read on to see how Akhil Anumolu, General Manager of Digital at Delta Air Lines, and team leveraged the crucial role digital has played and how they’re delivering personal travel journey experiences by empowering Delta employees with digital tools.
How did you get to where you are today? Any noteworthy learning moments along the way?
I started brand-side straight out of college in the then newly formed eCommerce division of a major anti-virus software company. I planned to go to law school but graduated undergrad early, then took an opportunity with a contract role in Silicon Valley–I thought I would do it for a few months then go back to school. I fell in love with digital and my role allowed me to do business strategy along with web development.
Almost 10 years later, I am still in the industry and loving it. After my first role I got the chance to be the first employee …

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The Last Mile: Teaching Incarcerated Individuals How To Code—And Preventing Their Return To Prison

the last mile: teaching incarcerated individuals how to code—and preventing their return to prison

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Simon Liu

Simon Liu

In 1997, when Zhuo “Simon” Liu was 16 years old, he was arrested for a variety of offenses, including “home invasion robbery”, “rape in concert with force or violence” and “assault with intent to commit a specified sex offense.” Confused by the legal system and speaking little English, Liu, who had immigrated to Oakland, Calif., about a year before from China with his family, pleaded no contest. He was tried as an adult and sentenced to 26 years in prison in 1999.
Only, according to Liu and others, he wasn’t guilty of the sexual assault charges. Even so, after being released in 2017 for good behavior, he still is listed as a sex offender on California’s sex offender registry system. (He also was detained by ICE for nine months after his release and is living under a deportation order, according to Liu. He has asked Governor Gavin Newsom for a pardon).
Now, despite all odds, however, Liu is gainfully employed as a software engineer at a startup that does bookkeeping for businesses. That’s in part because, while in prison, he not only got his GED, but he also took a one-year-long class in computer programming offered by The …

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PowerChord Debuts Top Five 2021 Digital Marketing Predictions

powerchord debuts top five 2021 digital marketing predictions

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It is always a challenge to fully predict what trends will take the lead in a new year, but for many brands and marketers, predicting 2021 may feel even tougher with the tumultuous climate of 2020. To bring more stability to digital marketing strategies in flux, PowerChord — a leading technology and marketing company offering digital solutions for multi-location brands —releases today its inaugural list of Digital Marketing Predictions for 2021, based on campaign data from PowerChord’s proprietary platform and trends identified by its top marketing specialists.
One theme is clear to take dominance in 2021: businesses must continue to embrace long-term digital transformation, which will be critical to economic recovery and business growth. Brands and manufacturers must focus on the “new normal” of the omnichannel shopping experience that promotes seamless and consistent consumer journeys across digital channels and devices.
Several digital and marketing trends expected to take precedent 2021 include the following:

Enhanced Website Search Function and Product DetailsPowerChord saw an expected increase throughout the pandemic in online sales for the brands leveraging its platform for local digital marketing campaigns, showing the average conversion rates increased 159 percent during COVID-19 as consumers turn to digital channels for product research and consideration. Since online shoppers cannot …

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10 digital marketing tips to grow your local business

10 digital marketing tips to grow your local business

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Thanks to constantly evolving technology, currently almost every business has a robust online presence. Having a website or application online helps you get more customers. Your digital footprint should be valuable and effective. For this, digital marketing practices can come in handy. You can target the right audience and turn them into lifelong customers. 
Currently, social media and search engine rankings play a big part in a business’ success. The whole world has been facing an indefinite lockdown due to the COVID-19 pandemic. Hence, an increasing number of individuals have shifted to the online mode of procuring goods and services. As a local business, you must use the right marketing tools to communicate with your clients.  
Still wondering how to go about it? Read on to find some simple digital marketing tips for creating a popular online niche for your business: 
1. List your Business on Google My Business (GMB) 
Google My Business listing is an effective search tool used worldwide. When someone is trying to locate a service, they can simply use the “Near Me” option on Google. They will be given a list of businesses dealing in that particular service in the vicinity. So, to take advantage of this, …

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Guiide raises investment to create tailored pensions – UKTN (UK Tech News)

guiide raises investment to create tailored pensions – uktn (uk tech news)

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Scottish fintech Guiide has raised an undisclosed round of investment to help people create tailored pension plans that will work with them throughout their life, and maximise their eventual earnings come retirement. 
The startup was created by Kevin Holister to help everyone receive free, impartial support when organising pension plans, allowing them to create their own tailored plan that will suit their unique needs. A free pension calculator does all the hard parts for the user, building a retirement plan which includes everything the consumer wishes to use, works out the most tax efficient way to do it, and letting them test and track any plan over time.
With the introduction of the 2015 Pensions Freedoms Act, people over the age of 55 were afforded complete control over their pensions.
With financial advice being costly, and free support typically hard to come by, an advice gap was formed in which people were left without an understanding of pensions, but a notion that they must be able to get better rates elsewhere.
As a result of this people began trying to control their own pensions, believing they could secure better rates. However they did this without fully understanding what they were getting into, …

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Elixirr acquires digital marketing firm Coast Digital

elixirr acquires digital marketing firm coast digital

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In another milestone since its public listing, Elixirr has acquired Coast Digital, expanding its digital marketing and design capabilities. 
“I’m thrilled to welcome Coast Digital to the Elixirr team,” said Stephen Newton, the Founder and Chief Executive Officer of Elixirr. “This marks the next step in our ambitious growth plans and enables us to support clients in all aspects of digital marketing – something more important than ever in the current market.” 
A digital presence was already one of the top priorities for executives across industries pre-Covid-19, and its importance has since taken off as organisations seek to digitise their client/consumer services to meet changing customer demands, while digitising their own operations to provide a seamless experience.

Elixirr’s digital marketing and creative practice focuses on supporting clients with their digital aspirations, from developing marketing strategies and improving processes and capabilities, to creative services such as design-led website/app blueprints and the development of solutions.
This expansion builds on the 2017 acquisition of Den Creative, and now sees Coast Digital’s UK based team of around 50 designers, marketers, creatives, communications and digital experts join its ranks. Founded in 2002 by James Frost and led by CEO David Wharram, Coast Digital is …

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5 Tips for Successful Social Media Marketing in 2020 | Maropost

5 tips for successful social media marketing in 2020 | maropost

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These days, we can now very easily determine what you need to do in order to be successful at social media marketing! This is possible because of marketing automation tools or platforms, like Maropost, which allows us to track engagement rates and identify where we stand amongst our competition.Which brings us to our big question of the day…What do you need to do to succeed in social media marketing? Learn our answer to this in the breakdown of our Top 5 Tips for Successful Social Media Marketing in 2020 below:1. Know Your Audience!The most important thing that you need to know before doing any kind of marketing, is to know your audience. Without knowing your audience, you won’t be able to reach them in any meaningful way, never mind actually finding them.Fortunately, there are fairly easy ways of getting this done. Starting with using tools and platforms like Maropost, which can be used in order to track your engagements with existing audiences. With these kinds of tools, you can begin to understand the demographics of your audience and determine which social media platforms they most frequent, and perhaps even learn how to craft personalized messages that can …

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