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4 Ways for Credit Unions to Use Content Marketing | Credit Union Times

4 ways for credit unions to use content marketing | credit union times

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You may have heard the term “content marketing” bouncing around in your business circles lately. Although it is a relatively new buzzword, the concept actually has quite a long history, dating back to the 18th century. One of the earliest examples of content marketing is when Benjamin Franklin first published “Poor Richard’s Almanack” in 1732 to promote his printing business. The almanac contained content for readers that was needed, valuable and entertaining, which led to it becoming a recognized and respected publication.

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GoDaddy Websites + Marketing guide you gently into the world of digital marketing the right way | Boing Boing

godaddy websites + marketing guide you gently into the world of digital marketing the right way | boing boing

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Starting a business is anxiety-inducing enough. But if you really want to get a new entrepreneur hyperventilating, just remind them they aren’t only launching a small business. They’re creating a brand. 
So what shape does that brand take, particularly in the largest advertising venue on the planet — the worldwide web? Having a defined, thoroughly considered digital marketing plan may be the single most important document you hold when you finally get your business up on its feet. But ask a new business owner what has to be part of that digital marketing plan and…well, that’s where the shortness of breath of sleepless nights kick in.
Last year, web building titan GoDaddy launched an all-in-one solution to those panicked marketing fears and questions. Now, GoDaddy Websites + Marketing is ready to point the way, offering global entrepreneurs, non-profit groups, side-hustlers, the self-employed, the tech-phobic and the shoestring DIYers a complete collection of digital resources. You can help ensure the success of your enterprise without having to pour every second of your time into mastering every inch of the digital landscape.
Of course, any digital operation starts with a website. And as one of the long-time web hosting kings, GoDaddy Websites + Marketing …

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5 Low-Cost Marketing Strategies For Freelancers

5 low-cost marketing strategies for freelancers

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Freelancing is being a one-man army. When you start out in this competitive space, standing out, creating a unique identity and generating sales is a challenge. Even with a tight budget in hand, focus on marketing and promotions is important when you want to get more leads or generate more traffic.Understanding marketing and framing effective strategies for your business will require time and commitment, especially when you are looking for inexpensive ways to promote your freelance business. While you may come across many marketing strategies that may prove to be very costly for your business, in this article we outline the most affordable or low-cost marketing strategies for your freelance business.Build Authority Around A NicheEvery freelancer has a niche that they operate in where you want more people to be aware of your offerings. Once you know who your clients are, building the right content and presenting your opinions gets easy. The idea is to have an authority in your niche so that you can build credibility and portray yourself as trustworthy. Leverage on this to do self-marketing by using the right communication channels.Follow the updates, including the latest trends, events, news, highs, lows, etc. surrounding the …

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5 Benefits of Outsourcing Your Content Development | AllBusiness.com

5 benefits of outsourcing your content development | allbusiness.com

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I’ve been in the content marketing game for 14 years, and for most of those, my focus was providing content services for small businesses. But over the past few years, I’ve started working with bigger brands. This surprised me initially. After all, corporations have their own marketing teams—why would they outsource content?But after working with large corporations, I see the perks for them. Whether you run a one-person show or market for a multinational organization, here are the benefits of outsourcing your content development.
1. An outside consultant brings a fresh perspective
Being an employee, you sometimes get mired in the messaging. What I mean is, you’re too close to the brand to sometimes see it from the customer’s perspective. You think your brand is amazing for X, Y, and Z reasons, but someone else may see it very differently.
Working with someone outside your company, you get a different viewpoint. They may have ideas for content that you couldn’t have seen because you were focused on messaging you’ve received internally. And, as they say, it’s always great to have a fresh pair of eyes.
2. They’ve seen what works (and what doesn’ …

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How Google’s findings on purchase behavior impact the future of content marketing

how google’s findings on purchase behavior impact the future of content marketing

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Google recently released a research piece that analyzed the purchase behavior of consumers and subsequently discussed the findings regarding the buyer decision process. The article cited a “messy middle” – a purchase consideration loop that sits between triggers and purchase – which is where and how consumers explore products on an expansive basis and evaluate on a reductive basis. On a fundamental level, this is not new thinking. We know the purchasing funnel is not linear. However, I am a fan of how elegantly Google has managed to paint the picture. Rather than a confusing chart with arrows headed in multiple directions we are presented with an infinity loop which eventually trails off to a purchase – consumers going back and forth between different areas of thought processes. ’The Messy Middle’ crystalizes a lot of what we already know in how difficult it is for brands to even try and attempt to manage the decision process for consumers.

This is a challenge that almost all brands face. Digital disruption has brought about so much change that a single consumer journey that encapsulates all users does not exist. And the industry must adapt.High-consideration sectors such as automotive do not follow the usual purchase …

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5 Things A Freelancer Must Consider While Filing IT Return

5 things a freelancer must consider while filing it return

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Published: Saturday, October 24, 2020, 15:00 [IST]
A freelancer is an individual who, for the long term, is self-employed or not dedicated to a single employer. Freelance employees are often represented by a firm or a temporary organization whereas some others work individually for professional websites to get paid. Income tax laws are significantly specific for freelancers as opposed to salaried employees. An individual who works as a freelancer is not allowed to claim some exemptions that are open for a salaried individual. Freelancers are entitled to claim their legitimate expenditures if they do so in regard to their employment. The income tax rates under which a freelancer is taxed do not make any disparity. As a salaried employee, the same income tax rates are applied to a freelancer respectively. 5 main elements that clarify a freelancer’s income tax regulations As applicable to salaried persons, freelancers can not seek the standard exemption of Rs 50,000. On an individual basis, consultants can declare work-related costs endured. They are not entitled to claim any costs that are private and confidential. Income is taxed under the term of “Profits and Business or Profession” …

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Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

beyond content marketing: 10 steps to real roi with content operations

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“Yay!” said no one ever when contemplating significant change. But significant change is what we’re advising when we say marketers should focus on content operations rather than content marketing only.
Content operations is the big-picture view of everything content-related within your organization, from content strategy to content creation, content governance, content-effectiveness measurement, and content management.
We frequently hear that content operations isn’t necessary—that everything will work fine without it. But it won’t.
Without content operations, there is content chaos. And you’ll suffer huge opportunity costs.
The financial return on harmonizing content messaging across your organization can be tremendous. So here are 10 steps for achieving content operations maturity.
Step 1: Articulate your content team purpose
Perhaps your team’s purpose is to deliver content to internal line-of-business teams, such as Sales, Marketing, and Corporate Communications. Perhaps it’s to deliver content to external customers. Whatever the purpose, it must support your corporate objectives. If you haven’t yet aligned your strategy and road map with corporate goals, you should do that before following these steps.
Step 2: Define your content mission
Is your content’s mission to attract new recruits, build brand advocacy, deepen relationships with customers? And do you have buy-in from the organization—particularly …

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Digicomm, the Leading Digital Marketing Firm Records a Whopping Growth of Over 300% in Q2

digicomm, the leading digital marketing firm records a whopping growth of over 300% in q2

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The digital marketing agency is the digital wing of ICCPL, one of the largest & leading PR firm in India and specialises into sectors like real estate and start ups New Delhi, Delhi, India (NewsVoir) NCR based digital marketing agency, Digicomm Marketing Services LLP, has recorded a whopping growth of over 300% in its gross revenue for Q2 of FY 20-21. The stupendous jump has come up majorly because of sudden inclination towards digital tools by big real estate clients as due to the pandemic situation in the country, most of the traditional advertising tools like newspapers advertisements and outdoor hoardings were not much of use. The realty majors shifted their considerable advertising budget to digital marketing as audience is now spending more time on smart phones and are more comfortable doing business over online platforms. The digital agency not just bagged new clients but also ran successful marketing campaigns which considerably increased its revenue during the 2nd quarter.Digicomm Marketing Services LLP started its operations in 2018 and since its inception has been successfully creating a niche for itself as a 360 degree solutions provider in digital marketing. The agency specialises into content marketing, creative designing, handling social media platforms, Online Reputation Management ( …

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4 Components of Authentic Social Justice Content Marketing

4 components of authentic social justice content marketing

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Marketers know that people, especially young people, prefer to do business with companies that share their values. That’s why brand activism and cause marketing have been fast-growing trends over the past decade.Forward-thinking brands have become powerful allies for nonprofit groups working to slow climate change, cure cancer, and eradicate poverty. Yet, while many companies made huge strides toward inclusive content marketing, few went so far as to call out racist ideas and policies until recently. After all, talking up diversity is one thing, but taking sides on social justice reform is another, far riskier move. Not only do you risk angering some people, you risk saying the wrong thing.Taking a stand on racism might seem like a risky move, but in 2020, given everything going on right now, staying silent could hurt your brand even more. Image attribution: Noah Eleazar on Unsplash.Silence Isn’t Golden AnymoreSixty percent of Americans believe “brands should publicly speak out on systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks,” according to a special 2020 Edelman Trust Barometer report. That number rises to 78 percent among the 18—34 age group and 88 percent among Black people. …

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B2B marketers are struggling to produce enough content amid the pandemic

b2b marketers are struggling to produce enough content amid the pandemic

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Content marketing remains a challenge to many business-to-business (B2B) marketers, according to a new survey by Finite – a body representing the global B2B technology marketing community. It found that 35% of B2B marketers struggled to produce enough content to reach and engage with audiences in 2020.The challenges facing B2B marketers right nowFinite grilled over 600 B2B tech marketers with 11 questions relating to return on investment (ROI), key performance indicators (KPIs) and search engine optimisation (SEO) to arrive at its findings.As you would expect, a dearth of physical interaction had pushed B2B companies to prioritise digital content – but 35% of respondents conceded they were struggling to author sufficient content to reach their audiences.Another stumbling block came in tailoring their output to engage the right people, with 26% admitting they struggled to do so. 16% meanwhile cited measuring ROI as their greatest difficulty.Elsewhere the report found that 68% of B2B marketers remain confident in their approach to content marketing, although just 43% have defined KPIs and a worrying 18% have rarely or never defined content marketing KPIs.ROI is an issue too Management has long been obsessed with ROI as a crucial barometer of success. Despite this, a mere 8% of …

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