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The Top Digital Marketing Agencies for Startups, According to Digital Marketing Agency Rating Platform

the top digital marketing agencies for startups, according to digital marketing agency rating platform

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78% of startups are planning to invest more in digital marketing. TopMarketingCompanies.com identified the digital marketing agencies that are well-versed in helping young and scaling businesses grow their brands online.NEW YORK, May 29, 2020 /PRNewswire-PRWeb/ — 78% of startups are planning to invest more in digital marketing.TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, determined the best agencies who can help startups create end-to-end digital marketing strategy to scale their business.The top digital marketing companies for startups are:1. Anderson Collaborative – andersoncollaborative.com Expertise: Digital Marketing, SEO, Website Design and more2. Brenton Way – brentonway.com Expertise: SEO, Digital Marketing, Content Marketing & Copywriting and more3. ContentWriterIreland – contentwriterireland.ie Expertise: Content Marketing & Copywriting, SEO, Digital Marketing and more4. JRB Team – jrbteam.com Expertise: Branding, Digital Marketing, Social Media Marketing and more5. Knight Design – knight-design.com Expertise: Market Research, Digital Marketing, Paid Media & Pay Per Click and more6. Margaux Agency – margauxagency.com Expertise: Digital Marketing, Content Marketing & Copywriting, Creative Services and more7. Penny Marketing – apennymarketing.com Expertise: Creative Services, Paid Media & Pay Per Click, Social Media Marketing and more8. Sadja WebSolutions – sadjawebsolutions.com Expertise: Creative Services, Content Marketing & Copywriting, Digital Marketing and more9. Spot On – thespotonagency.com Expertise: Paid Media & …

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Video marketing is the future of content marketing

video marketing is the future of content marketing

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In 2018, about 85% of all internet users in the US watched videos online.
A survey from Wyzowl, found that in 2019, 95% of marketers were planning to increase their video marketing budgets for 2020.
These statistics clearly point towards an increase in the interest in videos. But why are marketers inclined to create more video content and use it for their content marketing efforts?
Let’s find out why videos are the future of content marketing.
Why are videos the future of content marketing?
Let’s take a closer look at why videos are the future of content marketing.
1. People love watching videos
According to the previously cited study by Wyzowl, 96% of people have watched explainer videos of products or services. Additionally, on average, people spend about 16 hours watching online videos every week. That makes it a 52% increase in the last two years. This clearly shows that people absolutely love watching videos.
People also want to see branded content, too. Some 86% of people said they’d like to see more videos from brands in 2020. This is the reason why many brands are adding videos to their content strategies.
2. People prefer videos over other …

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Without government help for freelancers, coronavirus will destroy the theatre | Amy Hart

without government help for freelancers, coronavirus will destroy the theatre | amy hart

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I love theatre. I love the people, the community, the buzz. But the future of this industry is under threat – a pain felt most deeply by the people who make it a fabulous business. On 16 March, London’s West End closed its doors. Regional tours followed suit shortly afterwards, leaving actors, musicians, technical, wardrobe, wigs and front-of-house staff unemployed overnight. Performers and musicians couldn’t be furloughed because they’re technically self-employed, despite many of them being contracted well into 2021. Of course, that was OK because of chancellor Rishi Sunak’s self-employment income support scheme (SEISS). Or was it?Unfortunately, for the thousands of people employed in the theatre industry, there were so many gaps to fall through. The help for self-employed people only lasts until the end of May, while the furlough scheme extends until October. Show business is notoriously unpredictable; there is no job security, so if you earned more than £50,000 in profits each year over the past three years but haven’t been able to find work since, you are not eligible for the grant.Imagine if you’d just landed yourself the role of a lifetime and moved to London to pursue your dream. Perhaps you …

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8 Things To Keep In Mind Before Your First Upwork Assignment

8 things to keep in mind before your first upwork assignment

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May
28, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

The world has changed a lot in the past few months. Maybe you got laid off from your full-time job and are ready to earn some extra money. Or maybe you now have time to pursue a freelance dream. I started freelancing a few years ago and eventually was able to open my own branding agency. Because I got my start on Upwork, I’d like to share with you some tips on taking the leap and joining this freelancing platform. Related: 11 Best Websites to Find Freelance Jobs and Make Extra MoneyDeciding to become a freelancer is a big decision, so once you’re committed, make sure that you start off on the right foot. In addition to filling out your profile, writing a strong introduction, using a professional profile picture and adding to your digital portfolio, here are some tips to help you get started. 1. Be selective about jobsIf you’re new to Upwork, you’re probably not familiar with the fact that in order to apply to a job, you will need connects. Connects are what you need to submit proposals on Upwork — think of them as virtual tokens. …

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ViacomCBS Entertainment & Youth Consolidates Digital Marketing, Audience Engagement Operations

viacomcbs entertainment & youth consolidates digital marketing, audience engagement operations

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ViacomCBS is streamlining its digital marketing and audience development operations within its Entertainment and Youth Group channels division.
Tyler Hissey has been promoted to senior VP of digital marketing, giving him oversight of digital marketing and engagement for CMT, Paramount Network, Smithsonian Channel, Pop TV and TV Land. Previously he steered digital marketing and audience engagement for MTV, VH1, Logo and CMT.
Hissey impressed during his tenure with a focus on creating original short-form content tied to the division’s shows that connected with viewers. He spearheaded the push during the past two years to launch YouTube channels tied to key shows such as “Jersey Shore Family Vacation” and “Wild ‘N Out.” And he is credited with setting up MTV’s early partnership with the fast-rising TikTok platform for the #MyCrib hashtag challenge on the platform that showcased the vintage MTV unscripted franchise “Cribs.”

Courtesy of ViacomCBS

Hissey reports to Rory Brown, head of digital and social media for the digital studios marketing group.

“Tyler has a laser focus on building social fandoms around our properties, and continues to play an instrumental role in driving increases in digital engagement, followers and viewership across our portfolio,” said Jacqueline Parkes, chief marketing …

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One Client Is Not Enough

one client is not enough

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Don’t forget your marketing to avoid one client disasters.

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When you are starting your own business, take care not to focus on just one client. Expanding your client base as much as possible can protect your income from unforeseen events.
This morning I lost a client. The COVID-19 crisis had put their business under pressure to reduce costs. This wasn’t a disaster as I have a range of clients from different market sectors. For decades I have worked to spread my client base as wide as possible to mitigate the inevitable loss of clients or their temporary suspension of freelance spending.
It’s tough in publishing at the moment. Many of the larger magazine publishers have made radical changes to their freelance budgets. A spokesperson for Future said: “During this unprecedented time we have made the decision to temporarily reduce freelance expenditure in some areas, but no brand or vertical has entirely lost its freelance budget. We have no doubt that our brands will continue to return market-leading results. Suggestions that all freelance budgets have been completely cut are simply inaccurate.”
This was in reaction to many tweets that claimed all freelancing budgets had been cut for the foreseeable …

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TapClicks Insights Report Reveals Key Strategies for Digital Marketing

tapclicks insights report reveals key strategies for digital marketing

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Data shows healthcare and higher education industries boasted the highest advertising spend in 2019, highlights trends for advertising success despite the impact of the pandemicTapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today released its inaugural insights report, “The New Normal: Digital Marketing Insights from TapClicks, Spring 2020,” that evaluates the current state of the digital marketing industry amidst the COVID-19 pandemic. The report reveals key opportunities to drive revenue through digital marketing and highlights strategies for various industries to optimize campaign spending accounting for the changing dynamics of the remote-first economy.The digital marketing industry is in a state of flux as industry segments pivot business models in response to the global health crisis. This has resulted in descaling budgets and spending with discounted products and services, shifting e-commerce strategies, new delivery methods, and remote services emerging throughout the industry. While these changes present unforeseen challenges, they also present marketers with opportunities to differentiate their brands and emerge from pandemic conditions as market leaders.The TapClicks report examined industry data from over 900,000 advertising and marketing campaigns managed through TapClicks’ proprietary analytics platform, accounting for more than $121 million in total spending and focusing on several key …

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The coronavirus just ended independent contracting as we know it

the coronavirus just ended independent contracting as we know it

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Well, it was a good run, but soon it will be time to say goodbye to all those independent contractors, freelancers and the “gig” economy as we now know it. The rules are going to change significantly in the next few years, and we can thank the coronavirus for putting the final nail in the coffin. If you’re a small business owner like me who relies on freelancers to do certain kinds of work, we’re going to have to change our models — and pay more in the future.For a couple of decades, the gig economy was booming. Sites like UpWork, TaskRabbit, Fiverr and Freelancer added millions of independents looking for work, either to supplement their existing incomes or for their entire livelihoods. Uber, Lyft, Grubhub and other similar platforms continue to base their business models on renting out drivers and contractors to perform services piecemeal. They avoid having to absorb the costs of being an employer, like paying employer taxes or providing health insurance and retirement plans. Trucking, information technology, services and construction companies also currently take significant advantage of outsourcing specific tasks to those “1099’s” (named for the federal tax form that employers file to report payments made). …

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The Marketer’s Guide to Following Digital Marketing News Online

the marketer’s guide to following digital marketing news online

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The Marketer’s Guide to Following Digital Marketing News Online – Influencive ​ For times like these, it’s important to know where to focus your efforts to find the latest digital marketing news and trends making their way across the industry.

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Why Brands are Ditching Their Agencies for New, High-Growth, Venture-Backed Business Models

why brands are ditching their agencies for new, high-growth, venture-backed business models

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May
27, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

This article was written by Lindsay Patton, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.As the gig economy becomes more appealing to those in the workforce, brands large and small are turning to new venture-backed business models like Assemble, The Mom Project, TopTal and others that give brands access to pre-vetted talent and unlimited capacity to meet their growing needs. While there are pros and cons, the benefits—especially for smaller brands trying to scale growth—outweigh the negatives. These verticalized-labor (jobs in one industry) models are typically less expensive, convenient to work with and give brands an opportunity to pull in their own team of experts almost on-demand. As brands start to get wise on the benefits, agencies will eventually have to evolve their business model or wind down and take the freelance contractor route themselves.Gig economy growth. More than a quarter of the workforce participates in some form of gig work—whether it’s as a full-time contractor, part-time contractor, or a …

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