Advertisement

What Do We Want? A Brand That Addresses Cultural Issues!

what do we want? a brand that addresses cultural issues!

BEGIN ARTICLE PREVIEW:

A post, like or retweet from a famous face can not only move products, it can also move markets. Since an 18th-century British potter leveraged an endorsement from Queen Charlotte to sell his pottery, influencer marketing has relied heavily on the powerful currency of celebrity. The world has shifted. Against the backdrop of a global pandemic and rising conversations about social justice, a younger generation is craving authenticity and action, challenging what we want to hear from influencers and when. The influencer ecosystem is being forced to evolve. What does influence mean? How should influencers use it? Here’s what we are seeing:The rise of influencer activism  Influencers who take a social stand should be seen as a strategic asset, not a liability. Today, influencer activism is more essential than controversial, with fans expecting influencers to speak out on societal issues. Gone are the days where influence was only directed at consumers; now influencers are using their voices to push causes to the forefront of conversation, challenge companies to be more accountable and drive meaningful change. Jackie Aina exemplifies this shift. As one of the industry’s biggest beauty creators, Aina’s videos blend beauty advice with social activism. …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE

3 Brands That Turn Customers Into Company Representatives: How Outer, Shapermint And Chatdesk Do It

3 brands that turn customers into company representatives: how outer, shapermint and chatdesk do it

BEGIN ARTICLE PREVIEW:

Some 57% of consumers say there is an authenticity gap in influencer marketing.

getty

Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.
Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth marketing and make it work. A multi-billion-dollar industry – influencer marketing – was born.
A recent Association of National Advertisers study found some 75% of marketers are using it to raise brand awareness and drive traffic to websites and stores.

But consumers caught on pretty quickly that influencers’ social media posts weren’t necessarily authentic endorsements. They get paid to do them.
The mercenary nature of influencer marketing dramatically reduces its influence. Some 57% of consumers say there is an authenticity gap.
Recommended For YouWhat influences people most is recommendations, or what marketers call user-generated-content (UGC), that comes from real people they know and trust.
While brands aren’t about to give up influencer marketing, they still have a basic problem: how to get real people to spread the word about their brand.

Brands are …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “3 Brands That Turn Customers Into Company Representatives: How Outer, Shapermint And Chatdesk Do It”

VP, Product – Influencer Growth Platform

iam platform login page background

BEGIN ARTICLE PREVIEW:

The Role: Vice-President, Product – Influencer Growth Platform 

This is an opportunity to join a growth-hungry, acceleration-minded team of problem-solvers and product-builders. We thrive in an extremely dynamic competitive sector. We focus relentlessly on the technology needs of our nearly 100k influencer community. We seek product-builders whose ideas are shaped by what they have learned, but not confined by it.  

Is This You?

In this critical role, you will lead a team of product owners and product designers. You will work closely with the founders and general manager to execute a long term vision and near term strategic objectives.  You will introduce new innovation, disruptive products, and product enhancements for our influencer community.

Best qualified candidates will possess many of these attributes:


You are passionate about the influencer engagement journey, and driven to build exceptional tools for influencers to scale their businesses.  
You have experience with building efficient / best-in-class workflows
You have experience with e-Commerce and multi-sided marketplaces.  You think about the potential for network effects within the platform.
You know how to build flawless experiences across platforms; you’ll work closely with our LikeToKnow.it Product team on the mobile Influencer experience. 
You build strong relationships with empathy and …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “VP, Product – Influencer Growth Platform”

TIKTOK, INSTAGRAM, AND MONEY FROM #ADS FOR INFLUENCERS

tiktok, instagram, and money from #ads for influencers

BEGIN ARTICLE PREVIEW:

TikTok, Instagram, and Money From #Ads for Influencers
CEO of Instagram Has Just Announced That the Platform Has Taken “Some Important Steps to Make Sure People Know When Creators Are Getting Paid for Their Posts”
LOS ANGELES, CALIFORNIA, USA, October 23, 2020 /EINPresswire.com/ — Adam Moseri, head of Instagram and former director on Facebook, recently announced on his Twitter that this social media platform will do more to ensure influencers properly disclose when they have been incentivized to post. Not too long ago we have explained to you why disclosures are important for influencers and brands – not to mention our recent report about the Federal Trade Commission forcing influencers to disclose all their marketing posts. As you can see, this topic is so “hot” that even the owners and administrators of the biggest platforms are now taking steps to ensure that everything within their websites is happening on par with the law – and we, while being a social media marketplace platform, just have to stay up-to-date with it all on Brybe.Following an investigation from a U.K. watchdog called the Competition and Markets Authority (CMA), which found Instagram was failing to protect consumers from being misled, the platform has committed …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “TIKTOK, INSTAGRAM, AND MONEY FROM #ADS FOR INFLUENCERS”

INFLUASIA Extends Its Service With BUZZER, A One-Stop Influencer Marketing Agency

influasia extends its service with buzzer, a one-stop influencer marketing agency

BEGIN ARTICLE PREVIEW:

In a world where social media has become an integral part of our daily lives, this digital era has brought upon the rise of social media influencers. In fact, influencer marketing is poised to become a multi-billion dollar industry in the coming years. And if your company is looking to tackle the wide influencer market, look no further than the top influencer marketing agency, Buzzer!

Buzzer is rapidly making its way to becoming one of the leading influencer marketing agencies in Malaysia. The agency was found by the award-winning media firm, INFLUASIA. In case you didn’t know, INFLUASIA is the parent firm that also houses some of local-favourite media sites such as Lobak Merah, Noodou, IRL, and even yours truly, WORLD OF BUZZ.
List of INFLUASIA-owned brands.

What is an influencer marketing agency?
At Buzzer, their primary focus is to amplify clients’ core message and brand value through a full-service activation campaign that is designed for success.
Housing some of the hottest internet personalities and KOLs in town, Buzzer holds a growing database that reaches more than 49,000 local influencers, giving their experts a perfect field to curate a precise match for every brand. Not only that, they also utilise …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “INFLUASIA Extends Its Service With BUZZER, A One-Stop Influencer Marketing Agency”

Influencer discounting: Needs must

influencer discounting: needs must

BEGIN ARTICLE PREVIEW:

Lizzyobx, Lucy10 and Alicia30off might sound like online usernames, but they are some of the discount codes given by brands to influencers to share with their followers.The codes, which are typically shared in an influencer’s caption, or as text overlays across videos on Instagram Stories or YouTube, are like a password that fans can use at checkout to purchase a specific item for a reduced price.For brands, it’s a convenient way to track influencer ROI and sales conversion, while moving stock without having obvious markdowns. For influencers, it’s a means of audience engagement, for followers old and new.The pandemic has forced brands and retailers to rethink how they approach key events this year. The holiday season will be no exception. Many of the US’s biggest retailers, including Target, Best Buy, Dick’s and Kohl’s, plan to stay closed on Thanksgiving Day. Amazon’s Prime Day was shifted from July to October. The holiday period sales will start earlier than ever. Leading influencers’ content calendars are filling up fast with discount codes and sales events. Kristi O’Brien, general manager of US brand partnerships at RewardStyle, an affiliate marketing platform, is advising …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “Influencer discounting: Needs must”

A TikTok fashion influencer with about 260,000 followers also works full-time as a nanny. Here’s how much money she makes from brands and how she balances 2 jobs.

iam platform login page background

BEGIN ARTICLE PREVIEW:

Carolina Freixa, 23, is a full-time nanny and part-time TikTok influencer based in Philadelphia. She’s been regularly posting to TikTok since March of 2020.
She creates fashion styling videos on TikTok, like recreating outfits from Pinterest or of celebrities, and has partnered with brands on sponsored content.
Freixa has about 260,000 followers on TikTok and is hoping to grow her Instagram following as well, where she has a few thousand followers.
Business Insider spoke with Freixa about how she’s turned her TikTok into a paying side hustle as she saves up for graduate school.
Subscribe to Business Insider’s influencer newsletter: Insider Influencers.

As a full-time nanny and part-time TikTok influencer, Carolina Freixa has turned her social-media content into a paying side hustle.Freixa, 23, started creating a few TikToks toward the end of 2019, but didn’t take it seriously until March of 2020, after she had posted a “recreating my favorite Pinterest outfits” video that ended up reaching over one million views. “After that, I just started making more fashion videos of things that I wore, like to wear, and then recreate,” she said. “And it kind of took off from there.”She’s found a sweet spot making styling TikToks, such as her “30 days of fall …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “A TikTok fashion influencer with about 260,000 followers also works full-time as a nanny. Here’s how much money she makes from brands and how she balances 2 jobs.”

QYOU Media Influencer Marketing Division Secures New Contracts – SmallCapPower

qyou media influencer marketing division secures new contracts – smallcappower

BEGIN ARTICLE PREVIEW:

Save Article QYOU Media Inc. (TSXV:QYOU) announced on October 21, 2020, that its U.S. Influencer Marketing Division has secured US$710K in new contracts
SmallCapPower | October 22, 2020: QYOU Media’s U.S. Influencer marketing division secures US$710K in contracts. On October 21, 2020, QYOU Media Inc. (TSXV:QYOU) announced that its LA-based Influencer Marketing division has secured US$710K in business contracts throughout September and October 2020. With movie theaters across the U.S. closed due to the COVID-19 pandemic, QYOU Media has been working with major media companies, who have been forced to adjust their content distribution strategies towards influencer marketing. Clients from the new contracts include major studios looking for theatrical and premium on video on demand (VOD), as well as subscription video on demand (SVOD), and advertiser video on demand (AVOD). We believe that this validates the pivot of the U.S .Influencer Marketing post-COVID-19 into on demand services, as this division was focused primarily on theatrical releases pre- COVID-19.

Investors should not discount the value of QYOU Media’s influencer marketing business. Our belief that QYOU Media’s stock price is grossly undervalued in centered around the asset value creation in the Company’s 88% owned subsidiary Q India. However, …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “QYOU Media Influencer Marketing Division Secures New Contracts – SmallCapPower”

How to identify the types and characteristics of influencers that exist in the market

how to identify the types and characteristics of influencers that exist in the market

BEGIN ARTICLE PREVIEW:

Through Influencer Marketing, companies have the possibility of carrying out advertising strategies in collaboration with recognized people on different online platforms.

Free Book Preview Ultimate Guide to Social Media Marketing
This book takes readers through a 360-degree perspective of social media marketing in businesses.

October
22, 2020

5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

By: Fluvip, The Influencer Marketing Group. Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns. More than 80% of the campaigns carried out between 2019 and 2020 are Instagram stories. Fluvip technology company that developed an Influencer Marketing platform in Latin America, explains how influencers have become a coveted channel by companies when making their content known and why people are taking it from social networks purchase decisions and relationship with brands, products and the experiences they can offer. Through Influencer Marketing , companies have the possibility to carry out advertising strategies in collaboration with well-known people on different online platforms. Currently, there is an opportunity for brands to take advantage of social networks, streaming platforms and ‘live’ as an effective vehicle to successfully reach consumers who are at home and who have …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “How to identify the types and characteristics of influencers that exist in the market”

NFL Turns to Digital Influencers in Fight to Win Over Young Fans

iam platform login page background

BEGIN ARTICLE PREVIEW:

As weeknight NFL games outdrew playoff contests in other sports, TV ratings during this fall’s unprecedented sports frenzy have only further solidified football’s spot as America’s preeminent sport.Among younger fans, though, the race is significantly tighter.An August survey of Gen Zers found the NFL and NBA in a virtual dead heat, with 18 percent of 13- to 23-year-olds considering themselves avid fans of each sport, and another 30 percent casual fans. To continue drawing young fans, the NFL is increasingly using influencer marketing, although the league’s strategy extends far beyond the simple sponsored post. Influencers are not paid for the “vast majority” of NFL-related content they create, said Ian Trombetta, NFL senior vp of social and influencer marketing. “The last thing we want to do is come off as paying someone to represent a club or the league.”The NFL doesn’t want the 1200 influencers it works with to think of the league as strictly business partners, either. “We just call them new friendships,” NFL vp of influencer marketing Eddie Capobianco said. Last year, a new department in the league office built (with third-party support) an influencer identification tool and put together a 30-page playbook teaching …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE Continue reading “NFL Turns to Digital Influencers in Fight to Win Over Young Fans”