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Unilever Boosts Digital-Marketing Spending Rate – The Taiwan Times

unilever boosts digital-marketing spending rate – the taiwan times

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Unilever intends to boost its investment in digital marketing, catering further to the “manpower-intensive marketing world” amid the ongoing COVID-19 pandemic, says Alan Jope, CEO of the global brand.On October 22nd, Unilever made an announcement on an investor call, saying that it would elevate its marketing spend in the fourth quarter of 2020, to a greater extent, compared to similar form outlay in the third quarter.
The FMCG giant also revealed that some of the spending would continued to be pumped into branding and marketing investment (BMI), while more would be invested in company talent to equip staff with appropriate skills.

According to the results of Q3 sales, Unilever’s underlying sales growth was reported to be 4.4%, increased by homecare sales, while turnover dropped 2.4% to €12.9 billion, resulting from the fluctuation of currency exchange rates.
Add to this the 2020 Effie Index – which identifies and ranks the most effective brands, marketers, networks, and agencies around the world – identifying Unilever as the most effective marketer; a result the business giant puts down to one key factor – their staff – and Unilever is not doing too badly.
“We have stronger safeguards than anybody in making sure that when we spend digitally, it’s not in …

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Fast-track your digital marketing education with this under $40

fast-track your digital marketing education with this under $40

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The Hill may be compensated and/or receive an affiliate commission if you buy through our links
ADVERTISEMENTBuilding your resume is great, but there’s nothing like mastering vital real-world skills to widen your abilities for the job market or for starting your own business. Tackle the most important topics in the digital marketing and consulting sphere with the highly discounted Complete Digital Marketing Super Bundle. 
These nine expert-led online courses cover email marketing, social media advertising, search engine optimization, affiliate marketing, and more. Learn the specific tools you need to navigate popular platforms including MailChimp, Facebook ads, Google AdWords, WordPress SEO, and Amazon sales. Immerse yourself in 57 hours of coursework and hundreds of lessons from today’s digital marketing experts. 

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Start with Mailchimp 101 to learn the world’s largest email marketing automation platform. Dive into the world of Facebook marketing and ads with 106 focused lessons that cover what you need to know to lead successful campaigns and boost engagement. Navigate Google AdWords with a crash course on the world’s most popular advertising platform. Then, explore the tech behind retargeting and remarketing to reduce bounced traffic with cookie-based technology. 
Go deep into the world of SEO with courses …

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How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts [Infographic]

how content and marketing automation can maximize your digital marketing efforts [infographic]

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With some 84% of people now expecting brands to produce content that entertains, provides solutions, and engages, it’s clear that there’s a clear need for brands to be generating material tailored to each stage of the buyers journey.
Curating content for each step of the buyer’s journey can guide your customers in making purchase decisions more quickly, and with marketing automation, you can add fuel to your content marketing fire.
Underlining this partnership, the team from Grazitti Interactive have created this infographic to show how content and marketing automation can be the catalyst to your marketing efforts.
Check out the full infographic below.

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GoDaddy Websites + Marketing guide you gently into the world of digital marketing the right way | Boing Boing

godaddy websites + marketing guide you gently into the world of digital marketing the right way | boing boing

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Starting a business is anxiety-inducing enough. But if you really want to get a new entrepreneur hyperventilating, just remind them they aren’t only launching a small business. They’re creating a brand. 
So what shape does that brand take, particularly in the largest advertising venue on the planet — the worldwide web? Having a defined, thoroughly considered digital marketing plan may be the single most important document you hold when you finally get your business up on its feet. But ask a new business owner what has to be part of that digital marketing plan and…well, that’s where the shortness of breath of sleepless nights kick in.
Last year, web building titan GoDaddy launched an all-in-one solution to those panicked marketing fears and questions. Now, GoDaddy Websites + Marketing is ready to point the way, offering global entrepreneurs, non-profit groups, side-hustlers, the self-employed, the tech-phobic and the shoestring DIYers a complete collection of digital resources. You can help ensure the success of your enterprise without having to pour every second of your time into mastering every inch of the digital landscape.
Of course, any digital operation starts with a website. And as one of the long-time web hosting kings, GoDaddy Websites + Marketing …

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Digicomm, the Leading Digital Marketing Firm Records a Whopping Growth of Over 300% in Q2

digicomm, the leading digital marketing firm records a whopping growth of over 300% in q2

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The digital marketing agency is the digital wing of ICCPL, one of the largest & leading PR firm in India and specialises into sectors like real estate and start ups New Delhi, Delhi, India (NewsVoir) NCR based digital marketing agency, Digicomm Marketing Services LLP, has recorded a whopping growth of over 300% in its gross revenue for Q2 of FY 20-21. The stupendous jump has come up majorly because of sudden inclination towards digital tools by big real estate clients as due to the pandemic situation in the country, most of the traditional advertising tools like newspapers advertisements and outdoor hoardings were not much of use. The realty majors shifted their considerable advertising budget to digital marketing as audience is now spending more time on smart phones and are more comfortable doing business over online platforms. The digital agency not just bagged new clients but also ran successful marketing campaigns which considerably increased its revenue during the 2nd quarter.Digicomm Marketing Services LLP started its operations in 2018 and since its inception has been successfully creating a niche for itself as a 360 degree solutions provider in digital marketing. The agency specialises into content marketing, creative designing, handling social media platforms, Online Reputation Management ( …

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NAMAD lends a hand to minority dealerships with digital marketing training

namad lends a hand to minority dealerships with digital marketing training

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With digital retailing becoming more valuable to dealerships than ever before, it’s important for dealers to have every resource necessary to meet the changing demands of the market. This is why the National Association of Minority Automobile Dealers (NAMAD) is…Join now to view this exclusive content. Click here to subscribe or login.Share this:Previous articleAutomotive retail insider Allan Cooper discusses industry futurizationJosh Isley is a staff reporter for CBT News. Josh graduated from Auburn University with a Bachelor of Arts in Communication. He is experienced in reporting trends and news in the automotive industry.

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Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]

google announces passage-based ranking & this week’s digital marketing news [podcast]

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Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are breaking down all the digital marketing news of the week on this week’s Marketing O’Clock podcast.If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.[embedded content]Google Announces Passage-Based IndexingGoogle announced a number of upcoming changes and improvements coming to Search, including the revelation that it will soon be able to identify individual passages on a webpage to surface relevant content in the search results.AdvertisementContinue Reading BelowAnother change coming soon allows us to identify individual passages in a web page and process them as perhaps being most relevant to a search. We expect this will improve 7% of search queries in Google. #SearchOn pic.twitter.com/cUwnuVyWwH— Danny Sullivan (@dannysullivan) October 15, 2020New Google Shopping FeaturesGoogle announced new shopping features that will benefit both shoppers and retailers this upcoming holiday season.Consumer-Facing ChangesPrice comparison: Items may be labeled to specify whether their prices are high, low, or typical compared to other products on Google Shopping.Price tracking: Shoppers can opt-in to receive price tracking alerts in Gmail or the Google app.Changes for …

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Orbee Auto offers free digital marketing training to NAMAD members

orbee auto offers free digital marketing training to namad members

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IRVINE, Calif. – Orbee Auto’s long-standing relationship with the National Association of Minority Auto Dealers resulted in another potential benefit for store principals and their staff.
On Friday, the marketing cloud company designed exclusively for dealerships announced a partnership with the association to provide digital marketing courses virtually and free of charge to its members.
Leading these courses will be Daniel Kim, chief executive officer and co-founder of Orbee Auto. The firm highlighted the 10-week educational series is now underway and is aimed at advancing digital marketing capabilities for employees of minority-owned dealerships.
Orbee Auto explained the focus of this training program is based on understanding the shoppers that land on a dealership’s website. The firm said attendees will gain a better understanding of how to source traffic through SEO, Facebook and other crucial online channels.
Additionally, the firm noted dealers will learn how to properly interpret digital marketing analytics. Furthermore, through a segment on marketing automation, the course reinforces understanding and knowing how to best target shoppers.
“I am so excited to have the opportunity to team up with NAMAD and lead this digital marketing course for minority dealerships,” Kim said in a news release.
“As co-founder of …

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An Exclusive Interview with Digital Marketing Expert Rei Prendi

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TipRanks2 “Strong Buy” Dividend Stocks Yielding at Least 9%Markets have shown two themes in recent weeks, a combination of uncertainty and an upward trend. Day to day, it’s impossible to predict just what will happen, but the larger scale movement has been upwards. Looking ahead, all we know is that current events will reinforce the uncertainty.Earnings season has started. As the market’s publicly traded companies report their Q3 results, we’ll get a clearer idea as the nature of the economic recovery. Q1 was a disaster, the second quarter was better than expected; while Q3 is also expected to beat the expectations, no one will be surprised if it belly flops. So far, our first hint was the September jobs report, which fell short of the forecast but nevertheless showed some 661,000 new jobs last month.The big wild card, of course, is the national election, now just weeks away. President Trump is fighting for his political life and the Democrat opposition is fighting to regain control of the levers of government. It’s an environment that practically screams for investors to take protective action for their portfolios. And it’s possible; even in an uncertain time, there …

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Learn@Forbes Announces Nine Course Digital Marketing Specialization

learn@forbes announces nine course digital marketing specialization

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“Today’s digital marketing professionals are masters of messaging across multiple platforms and channels,” said [email protected] Chief Operating Officer Dhiraj Bansal. “The [email protected] Digital Marketing Specialization has been designed to provide the skills and confidence to help learners succeed in this growing industry.”
The Digital Marketing Specialization consists of nine self-paced courses, including:
Content Marketing: The Strategy to Market in Minutes
Conversion Rate Optimization
Digital Marketing Strategy
Email Matters: The Art of Better Service
Internet Marketing Fundamentals
Intro to Web Design and Creation
Social Media Marketing
The On-Page SEO Guide: Rank Page 1 in Google, Yahoo, and Bing
Webinar Marketing – Write, Design & Market Webinars
Upon completing the specialization, learners will receive a Forbes Specialist Certificate of Completion to show their employer and add to their resume and LinkedIn profile. Those who would like to start the Digital Marketing Specialization can do so with a 14-day free trial. [email protected] subscription plans are as low as $12.50 per month. For additional information, visit learn.forbes.com.About [email protected]Launched by Zovio (Nasdaq: ZVO) and Forbes Media in 2018, [email protected] is an online learning platform offering skills-based learning options for professionals that are self-paced, affordable, and time-saving without having to commit to …

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