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Unilever intends to boost its investment in digital marketing, catering further to the “manpower-intensive marketing world” amid the ongoing COVID-19 pandemic, says Alan Jope, CEO of the global brand.On October 22nd, Unilever made an announcement on an investor call, saying that it would elevate its marketing spend in the fourth quarter of 2020, to a greater extent, compared to similar form outlay in the third quarter.
The FMCG giant also revealed that some of the spending would continued to be pumped into branding and marketing investment (BMI), while more would be invested in company talent to equip staff with appropriate skills.
According to the results of Q3 sales, Unilever’s underlying sales growth was reported to be 4.4%, increased by homecare sales, while turnover dropped 2.4% to €12.9 billion, resulting from the fluctuation of currency exchange rates.
Add to this the 2020 Effie Index – which identifies and ranks the most effective brands, marketers, networks, and agencies around the world – identifying Unilever as the most effective marketer; a result the business giant puts down to one key factor – their staff – and Unilever is not doing too badly.
“We have stronger safeguards than anybody in making sure that when we spend digitally, it’s not in …
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