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The Content Marketing Institute recently published the results of its 2020 Content Management and Strategy survey, which incorporates the responses of some 250 content marketing managers from organizations of more than 50 staff.
As CMI points out in its notes, the survey was fielded in January/February 2020 “in a pre-COVID world”. Yet, despite the significant impacts that COVID-19 has had on how we operate, the results do provide some valuable insights into where content marketing is placed within organizations, and underlines some of the most common challenges to strategic content management.
Here are some of the key findings:
First off, while the results show that 78% of organizations are taking a more strategic approach to managing content, there are still various reasons as to why organizations are not implementing effective content approaches.
The responses suggest that while organizations may well be performing strategic activities, there are still internal cultural barriers to implementing more effective content programs. That means that many content marketers are facing significant battles in implementing initiatives.
So, that being the case, what are content marketers doing?
The majority, based on these stats, are conducting content audits and inventories.
That’s a positive – but still, more than half (54%) should be researching their …
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