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How Artificial Intelligence can transform digital marketing in India

how artificial intelligence can transform digital marketing in india

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Artificial Intelligence has transformed the digital landscape, such as Google’s RankBrain personalising recommendations by Amazon. Artificial Intelligence (AI) is rapidly becoming essential in the day-to-day happenings of the digital world, with marketing and advertising being no exception. The idea of AI may bring to mind 60’s sci-fi with futuristic robots, but it’s really about so much more. With proper understanding and analysis of data and input, AI is playing a crucial role in identifying marketing trends. Brands and marketers are incorporating Machine Learning and Artificial Intelligence to save time and resources.The synchronisation of AI and digital marketingEarlier, marketers were reluctant to apply AI to their marketing strategies. But now, many successful brands like Amazon and Spotify have adopted it and using it as their marketing tools. For example, Amazon uses AI to show only relevant products to buyers, based on previous purchases, searches, and views. It can likely increase the chances of a customer to purchase more products with the highly sought-after personalised experience.AI, as part of digital marketing, is now a reality, providing an array of options as well as benefits. Let’s see how exactly artificial intelligence is making the future of digital marketing. …

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Starting a Digital Business? Here Are Common Pitfalls to Avoid

starting a digital business? here are common pitfalls to avoid

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July
10, 2020

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Starting an online business requires some planning. An entrepreneur needs to gauge demand, understand how SEO and digital ads work and know how to acquire customers cost-efficiently. If the formula works, the business can scale rapidly. As stated in the “Enabling Digital Entrepreneurs” report by World Bank Group, “many digital entrepreneurs are ‘born global’ and have the ability to grow and scale across borders very quickly.” Online spending has skyrocketed in recent years, and continued growth is likely as people continue to stay home, which “creates huge opportunities for internet stores,” says Mathieu Jang in an interview. He’s the co-founder of Affiliate Institute, a Las Vegas-based digital marketing training firm that helps members grow revenue online. Jang created a 12-week accelerator program that optimizes students’ affiliate-marketing practices. Aside from the technical aspects of ecommerce, he says it’s critical to have the proper mindset and remove notions of a personal limitation: “The world doesn’t happen to successful marketers. Top performers happen to the world.”In the U.S., ecommerce now represents 16 percent of all retail sales, according to the Commerce Department. And Amazon.com accounts for more …

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Keys To Your Kingdom… And Your Digital Ad Budgets?

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Getty

Would you give the keys to your kingdom to someone else? Or perhaps the keys to your house, or car, or tricycle? What if that someone else was a traveling snake-oil salesman in a long, dark trench coat? Common sense, right?
But that’s exactly what you’re doing when you give your digital advertising budget to someone else (media agency) to spend for you. And they give it to someone else (ad exchange) to bid for you. And they hand it to publishers, who hand it to someone else (monetization partner) to place for you. And they hand it to someone else (ad tech partner) to optimize for you. Following? No? No problem. Let me explain.

Conflicts of Interest, Misaligned Incentives Are Not Readily Apparent

Most big advertisers have historically given their TV advertising budgets to agencies to create TV ads and place them. But should they be doing the same with digital advertising budgets too? Of course those companies are not experts in digital marketing; they make soup or soda after all. But there are certain things in digital marketing that should be done “first party,” and not handed off to someone else, even if it requires …

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Start your own Profitable Business with a Digital Marketing Franchise

start your own profitable business with a digital marketing franchise

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(ProNewsReport Editorial):- Mumbai, Jul 10, 2020 (Issuewire.com) – With the huge shift in businesses being more and more reliant on the internet, the Digital Marketing industry is booming like never before. More than 80% of marketers or consumers today look up on the Internet to find information about a business or product or services, making “Let’s Go Digital” as their priority. 

Moreover, it is one such business space, which has created its need and evolved over time and will sooner or later become a must-have for businesses. Where many businesses have observed a dip into their growth and revenue due to the current scenario, the Digital Marketing business has so far stayed untouched by the impact of the current situation, given it’s increasing demand. 

Savit Interactive, a Mumbai-based full-service digital marketing agency specializing in SEO, SEM, PPC, Social Media Marketing, Website designing and development, and Domain hosting services, is now offering franchise of their proven business model. 

Being in this industry for more than a decade, Savit Interactive is one of the leading entities in the Digital Marketing space with more than 2k clients. 

With a diversified service portfolio, it offers a wide scope of business and employment opportunities. 

For …

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Digital Marketing with AR: 7 Real-World Examples to Inspire

digital marketing with ar: 7 real-world examples to inspire

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Image by Gerd Altmann from PixabayDigital marketing has been growing into new areas over the years—and augmented reality is one sphere that is fast becoming integral to the industry.Clothing companies, beauty brands, airlines, and automotive sectors, among many others, have been embracing this new technology in their marketing efforts.With AR still being a new player in the marketing game, we look at real-world examples that are paving the way for this technology to become fully integrated into digital marketing.AR Advertising[embedded content]Outdoor advertising is an expensive proposition, but the power of an AR ad campaign can’t be discounted.Pepsi demonstrated this with its groundbreaking—literally—bus shelter AR campaign. The company transformed the glass of bus shelters into AR screens that displayed fantastical but realistic imagery.Occupants of the shelters were blown away by the visuals, and it drew more people to interact with the AR screens and eventually the brand.This interactivity was also adopted by Timberland—the brand created AR storefronts for customers to ‘try on’ items as they passed the store in a mall.AR advertising in external spaces can be massively advantageous—people will walk by stores and interact with …

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Top digital marketing trends of 2020 | AZ Big Media

top digital marketing trends of 2020 | az big media

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As you probably already know, digital marketing keeps evolving with time. Businesses are always looking for new ways to attract new clients and stay in front of their competitors. You can’t run a successful business without following the latest trends. That’s why you have to follow the latest trends and implement them into your own campaigns.
Sure, many trends from previous years are still active, but if you don’t use everything you can, you will quickly find yourself falling behind your competitors. So, if you don’t know what to do, keep reading, and we’ll tell you which trends to follow in 2020.
Shoppable Posts
Business owners worldwide have been trying to get their social network followers to make purchases in their online stores. They tried making all kinds of promotions and giveaways, but the results were just not good enough for most. Today, you can increase your sales directly on social media by making shoppable social media posts.
The practice was first implemented on Instagram last year, and it seems to have a positive effect, as more and more businesses jump on the train. So, instead of bringing shoppers to the product, the idea is to …

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Infographic: Hiring digital marketing unicorns might not be the way to go

infographic: hiring digital marketing unicorns might not be the way to go

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First things first, what is meant by a digital marketing unicorn?A digital marketing unicorn is a person who takes on all the tasks and roles of a digital marketer, including creating content, editing video content and much more. They focus on many different tasks at hand (sometimes even coding) and can make use of various programs, such as photoshop and Google Adwords.There are always pros and cons to anything new a company may try. For example, you might want to hire a digital marketing unicorn because they contain all the wonderful skills your team requires, without your company actually having to hire an entire team. However, the cons actually outweigh the pros. Employing a unicorn can be tempting considering all the buzz around them, but it’s important to do your research and have a clear understanding of what exactly you will be getting yourself into.There are three good reasons why hiring a unicorn might not be the best strategy for your company. Here they are:i What is your opinion on hiring digital marketing unicorns? Let us know in the comments section below.Weshu… oratile ditaba tjarena akere na? Refe maikutlo agago.
Looking to establish your …

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Data analytics, digital marketing and interpersonal skills — Top skills Singapore employers look for in 2020

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Many industries have been affected by COVID-19 including tourism, F&B and retail. If yours has been hit, you might have had to job hunt for a new job all of a sudden or take on part-time work to tide you through this period.There’s the question of whether you should wait out the pandemic and hope that things return to normal, or take courses and upgrade your skills so that you can change industries or become more employable. If you’ve made the decision to do so, your next question is what skills to acquire.A recent survey conducted by NTUC LearningHub made some findings about the skills that employers are looking for. More specifically, more than 200 employers in Singapore were quizzed about the skills they considered most valuable in keeping their businesses viable during the COVID-19 pandemic.Here are some takeaways that can guide you in your skills upgrading choices. Information Communications Technology (ICT) skills are in-demandThe pandemic has shut down business premises and cut off customer flows as people stay home. For many businesses, that has meant turning to the internet in order to earn revenue. The demand for ICT skills has also evolved with new …

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Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

brian pasch on digital retailing and the upcoming digital marketing strategies conference

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If the Coronavirus pandemic has taught dealers one thing, it’s that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases right then and there. Here to discuss more digital retailing trends, the latest marketing insights, and the upcoming Digital Marketing Strategies Conference, is Brian Pasch, international automotive marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on CBT.
After consulting with his dealer clients, some of which have had record months with slashed marketing budgets, Brian wants to assure them that these cutbacks won’t be sustainable in the coming months. Pent up demand has injected a lot of capital into the economy and lulled some dealers into a false sense of security. Brian predicts that by the end of summer and into the end of the year, dealers will need more aggressive marketing messages to bolster their digital retailing efforts and help customers save time and stay safe. 
These topics and much more will be covered during the 11th annual Digital Marketing Strategies Conference. This …

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Digital Marketing Disruption Stabilising, Omnicom As Well Positioned As Modern Players (NYSE:OMC)

digital marketing disruption stabilising, omnicom as well positioned as modern players (nyse:omc)

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By Alessandro OrsiniTraditional media has been one of the most profoundly impacted sectors with the internet boom and all that followed. Indeed, one of the big changes is the shift from traditional to digital media, where people’s attention is most commonly found now. This has led to the successful advertising business models that make Facebook (FB), Google (GOOG), and, partly, Amazon (AMZN) so successful. One consequence of this is that small businesses that were able to harness the power of these platforms were able to drive a lot of growth. The drop-shipping Shopify (SHOP) phenomenon is one of the results. However, these strategies have eventually eroded, with many of the online marketing gurus piloting them now putting courses on how to do the same on sale. One reason is that the platforms that make businesses money change, with high ROI campaigns being possible on untapped platforms. Where Facebook was once the go-to platform, now others are able to offer more. Despite the decline in traditional advertising mediums to make room for online platforms, these traditional mediums still have a durable place in the ecosystem as proven by the value of outdoor advertising for example. Moreover, within digital marketing, upstart platforms …

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