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Racist Social Media Posts from Restaurant Owners Spark Outrage

racist social media posts from restaurant owners spark outrage

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Social media has long been a marketing tool for restaurants, but this week three Chicago-areas spots have drawn ire for their responses to the police brutality protests that have continued in Chicago, in all 50 states, and around the world. The owners of Steam Hollow Brewery, Spyners Pub, and Nini’s Deli find themselves in damage control mode after posts that disparaged the Black Lives Matter movement.
A few hospitality leaders across the country have expressed solidarity with those protesting the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery. They’re pledging money to related causes, donating food, and working to examine the racist underpinnings of common industry practices. But others have enraged social media users after voicing opposition to the protests.
Over in Noble Square, Juan “Juany” Riesco, of family-owned cafe Nini’s Deli, went on a pro-police diatribe on Instagram Thursday while wearing a T-shirt with a crucifix patterned off the Chicago flag. He ripped the notion of defunding police. He equated African Americans and Aborigines in Australia to monkeys and said people “believing in evolution” somehow were racist. He also claims “Black Lives Matter kills more people than the Ku Klux Klan did, do you understand that?”

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Six ways to use social media for your business during a crisis

six ways to use social media for your business during a crisis

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Social media is an advertising tool that has changed the digital advertising landscape forever. But as advertising budgets are slashed while the world recovers from the effects of COVID-19, potential customers are spending a large amount of time at home scrolling social media pages. Cutting this avenue of advertising could be a big mistake. While more and more people work from home in a bid to flatten the curve, scrolling culture has become a norm and according to Facebook, about 80% of users will look for business on their platform. But do you know if your business is social media ready? Here are six ways to make sure that your social media pages are a good representation of your business:1. Spend a little extra time
Put a little extra time in ensuring that your pages are complete and have the correct information. Your bios should be short yet descriptive and the potential customer should understand what it is that you are offering. Make sure that your address or location is correct and visible so the user knows where are you based. The most important part is that your website address has to be available.2. Use all the features to your advantage

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Top 5 Trending Social Media Topics of 2020 | JumpFly Digital Marketing

top 5 trending social media topics of 2020 | jumpfly digital marketing

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Share This Story, Choose Your Platform! In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. These five are the most prevalent. 1. Emerging Media Vlogs, videos-on-demand (VODs), e-sports, podcasts, and streaming services are changing the way we consume media. Content is readily accessible across devices — anywhere, anytime — with something for every taste. Stay entertained for hours binging a Netflix series or tune in to a one-hour podcast on your commute. If TV killed the radio star, then podcasts are the newest contender with 20 million more people listening than in 2018, according to the New York Times. What It Means: Leverage emerging media to broaden your target audience base. Consider creating short or episodic content that can be effortlessly experienced. Convey an overarching story or message across all mediums to avoid any disconnect. 2. Maker Movement Say goodbye to the traditional art gallery as creators experiment with technology to cultivate new, immersive media, like 3D printing. Social media is inspiring emerging artists all over the world, enabling them to engage with broader audiences, learn new skills from video tutorials, and acquire materials more easily than before. The recent popularity of the do-it-yourself, handmade culture could tie …

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How accountants can achieve growth across social media

how accountants can achieve growth across social media

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As most of the world is self-isolating, social media has provided consumers with connection outside of their immediate surroundings, helping to maintain relationships online. While businesses are under pressure to deliver, establishing a social media presence can help create a tactical opportunity to strengthen your relationships with existing and prospective clients and boost conversion rates.

Accountants are among those who feel that their industry does not necessarily need to use social media. However, using social media is a natural place to market your products and continue communication with clients and prospective customers. With the opportunity for you to engage with various people, you will have the ability to get more personable with them.

Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing (Emarys, 2019). 73 percent of businesses who include social media as part of their marketing strategy, believe that their efforts through social media marketing has been “somewhat effective” or “very effective” for their business (Buffer, 2019).

Although, getting social media right does take time and energy – so it is best to start with a well-defined social media plan.

Here are five ways your accountancy firm can become more influential on social …

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Lottery Market 2020-2024 | Adoption Of Social Media Marketing For Promoting Lottery to Boost Growth | Technavio

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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Technavio has been monitoring the lottery market and it is poised to grow by USD 220.52 billion during 2020-2024, progressing at a CAGR of almost 10% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200604005434/en/ Technavio has announced its latest market research report titled Global Lottery Market 2020-2024 (Graphic: Business Wire)Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Request for Technavio’s latest reports on directly and indirectly impacted markets. Market estimates include pre- and post-COVID-19 impact on the Lottery Market Download free sample reportThe market is fragmented, and the degree of fragmentation will accelerate during the forecast period. California State Lottery, Camelot UK Lotteries Ltd., China LotSynergy Holdings Ltd., Florida Lottery, International Game Technology Plc, INTRALOT SA, Lotto NZ, New York State Gaming Commission, Scientific Games Corp., and The Hong Kong Jockey Club are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their …

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COVID-19 shutdown unveils social media star – WNKY 40 News

covid-19 shutdown unveils social media star – wnky 40 news

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As COVID-19 shut down the National Cowboy and Heritage Museum in Oklahoma City, Oklahoma an unlikely social media star emerged. KFOR’s Galen Culver reports.

June 4, 2020

OKLAHOMA CITY, Okla.(KFOR/NBC News) — There were times when Tim Tiller was the only person in the National Cowboy and Heritage Museum in Oklahoma City, Oklahoma.
“200,000 square feet under one roof,” Tiller, the chief of security says. “It was very strange.”
As the museum closed to the public due to COVID-19, the marketing team approached Tiller about taking over some of the social media marketing.

“Marketing isn’t essential,” explains chief marketing Seth Spillman says, “so we wouldn’t be in the building, but security is.”
“The marketing team approached me and said, ‘Hey, we have an idea,’” Tiller continues.
So began the rise of a Facebook, Twitter, and Instagram ‘diamond in the rough’.
Read more here.

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Health Care Social Media Marketing Market: Development Trends & Competitive Analysis by Leading Industry Players

health care social media marketing market: development trends & competitive analysis by leading industry players

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Health Care Social Media Marketing MarketGlobal Social Media Marketing Market for Healthcare: OverviewIn the past half a decade, social media has emerged as an efficient mode for individuals as well as organizations to connect and interact with targeted audiences in a personalized manner. The portals such as Facebook, Twitter, and LinkedIn have paved a way to reach out to the masses and this enables marketing strategies that are fast proving their worth with radically beneficial return of investment. On the other hand, the healthcare industry is touching new peaks as a result of increased income of urban populations and collectively they make a substantial targeted audiences for the social media marketing managers. According to the findings of this business intelligence study, the market for social media marketing in the health care sector will flourishing at a robust CAGR during the forecast period of 2015 to 2023.Report Overview @https://www.transparencymarketresearch.com/health-care-social-media-marketing-market.htmlThis market research report has been compiled with an aspiration to serve as a business decision-making tool for targeted audiences such as healthcare organizations, pharmaceutical companies, healthcare professionals, insurance providers, research and development institutes, government agencies, and venture capitalists. The report contains data-based evaluations and estimations on how the …

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Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

claro enterprise solutions and the cmo club partner to produce “social media playbook”

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Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”




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#BlackoutTuesday: A Music Industry Protest Becomes a Social Media Moment

#blackouttuesday: a music industry protest becomes a social media moment

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What began as an attempt by two music insiders to pause business as usual across the industry on Tuesday, in response to the protests sweeping the nation, broadened and morphed overnight on social media into a less focused action, resulting in a sea of black boxes across Instagram and other platforms.Brands including Spotify, Live Nation, Apple, TikTok and many of the largest record companies said on Monday that they would cease most operations the following day, in light of the demonstrations sparked by the death of George Floyd in Minneapolis. The industry blackout initiative, which started under the hashtag #TheShowMustBePaused, was the brainchild of two black women who work in music marketing, Jamila Thomas and Brianna Agyemang.“The music industry is a multibillion dollar industry,” the women, who did not respond to requests for comment, wrote in a statement. “An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable.” On the Billboard album chart, black artists have held the No. 1 spot for 11 out of the last 13 weeks — and occupy four of the Top 5 slots …

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5 Mistakes You Might Be Making in Social Media Marketing

5 mistakes you might be making in social media marketing

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Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content.
That said, here are 5 common mistakes you need to avoid in social media marketing.
Overlooking Branding
There are thousands of large and small businesses posting on social media, so you need a unique brand image in order to stand out. Use various components, particularly the color palette, communication tone and language, and an attractive logo.
When you share images and videos on social media for marketing, make sure they include your company logo, making your brand more recognizable and memorable. If you don’t have one, use a professional designer or freelancer. You can’t use a machine to create a logo, even though these services can be affordable. Only a graphic designer can understand your brand requirements perfectly.
Buying Followers
It’s clear that social media and influencers are changing ecommerce by affecting the very dynamics of marketing. However, do you know that most social media celebrities have tons …

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