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Leveraging VR to Boost Digital Advertising Business

leveraging vr to boost digital advertising business

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A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation” or the “Company”, collectively, the “Group”, stock code: 9919) is pleased to announce that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the Company, entered into a memorandum of understanding (“MOU”) with HTC Corporation (“HTC”) in respect of building up a strategic relationship on the application of virtual reality (“VR”) in the event industry in China.
HTC is a global leader in innovative design for smartphone and VR equipment. It is also the largest player in the VR market, holding the largest market share in both China and global VR markets. HTC developed a series of smartphones, VIVE VR equipment and ecosystem through research and development to provide products and experiences that will wow consumers. According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions in China market, and Activation will act as a long-term strategic partner of HTC as event agency in China market to promote HTC’s Vive Events solutions. Both parties agreed to collaborate with each other to launch the brand events in China and provide clients with exceptional and creative experiential marketing and …

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Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook

big advertisers still fund hate and disinformation outside of facebook

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The last two weeks have seen a flurry of news about the big advertisers that announced their participation in the #StopHateForProfit boycott of advertising on Facebook. Some industry observers have already called into question whether a one month hiatus from Facebook ad spending is enough to lead to real change in Facebook’s policies around hate speech on its platform and in ads. The chances seem slim indeed since Zuckerberg was quoted responding to the boycott as saying “We’re NOT gonna change our policies or approach on anything because of a threat to a small percent of our revenue. My guess is that all these advertisers will be back on the platform soon enough.” Whether Facebook will make satisfactory changes or whether big advertisers will continue the boycott if Facebook does not, remains to be seen. 

You Can’t Fix Facebook, But You CAN Fix Programmatic
But what is imminently addressable by these same big advertisers is the fact that they are still funding hate, fake news, and disinformation via their spending outside of Facebook in programmatic channels. Many of the largest advertisers in the U.S., spend far more in programmatic channels than on Facebook. For example, the chart …

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CCPA Roll-Out Causes Havoc for Facebook Advertisers

ccpa roll-out causes havoc for facebook advertisers

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After being announced in 2018, the California Consumer Privacy Act (CCPA) has rolled out – and its leaving confusion in its wake. Facebook ad buyers scrambled to grapple with the vaporizing of data and targeting for California audiences, while simultaneously scratching their heads over what compliance actually means.Note: We are not laywers. Do not take any of the following as legal advice. If you need actual legal advice, seek the advice of an attorney.What is the CCPA?This is a state-level privacy enactment. It’s somewhat in the spirit of GDPR, however, while GDPR is “opt in” for information sharing, CCPA is “opt out.”It applies only to California at this time, though there are expectations other states will adopt some type of privacy measure into law in the future.Some of the basic rules are:information being collected must be transparent about what data they collect, the purpose for it, and any third parties it may be shared witha business must delete the data if it’s requested by the userconsumers can opt out of their data being soldCA authorities can fine for violations, though it’s unclear how it applies to out-of-state companies since it’s only a …

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Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute

tencent vs. chili sauce lao gan ma: a $2.3m esports advertising dispute

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Last week, Chinese esports giant Tencent Holdings  sued China’s biggest chili sauce brand Lao Gan Ma (LGM) for $2.3M USD in unpaid advertising fees for one of its competitions. While this dispute would be newsworthy in its own right, the story took a dramatic twist when LGM claimed that it “never signed a contract with Tencent.”.
On June 30, the Shenzhen Nanshan Court froze LGM’s assets to the amount of ¥6.24M RMB ($2.3M). In the afternoon of that same day, LGM’s spokesman denied all accusations from Tencent, stating that the technology conglomerate had made a mistake 
The next day, local police authorities for the Chinese province of Guizhou posted an official notice that they had caught three suspects who had faked LGM’s company seal, and actually signed the agreement with Tencent by pretending to be the marketing manager of LGM. 
According to the announcement, the criminal motive for the three was to get in-game CD-Keys from Tencent, and resell them. 
The drama began in April 2019, when Tencent announced LGM as the new sponsor of its QQ Speed S League. LGM’s logo was featured in the trailer of the competition, and Tencent invited multiple professional players to …

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W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative | AdExchanger

w3c ad tech members panicked about slow progress for third-party cookie alternative | adexchanger

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When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping.
Now six months have passed since Chrome’s announcement. Only 18 months remain before Chrome joins its fellow browsers in blocking cross-site tracking.
So as the W3C Improving Web Advertising Business Group stays mired in the theoretical and spends time explaining how advertising works to the browser community, panic is mounting.
Ad tech businesses are about to be upended by the loss of cross-site tracking, and a comprehensive solution is still out of sight.
Marketers and publishers are mostly absent from the business group – either because they think ad tech companies will solve the problem or because they don’t have the resources to participate, especially in the midst of a pandemic.
More puzzlingly, the Google ads team has been absent too, ceding the conversation to Chrome at a time when the ad tech community sees Google’s ads business as their closest ally in communicating the importance of advertising …

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Fiksu DSP Launches BidMind, a CTV Advertising Platform

Information Access and Management (IAM) Platform powers IAM Network - 60,000 + engaged information professionals worldwide.

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BOSTON, July 6, 2020 /PRNewswire/ — Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind provides brands and agencies with their target personas and grounded analyticsAs one of the most sophisticated DSPs, rewarded for its unique targeting algorithms, Fiksu’s new platform helps advertisers navigate the CTV environment while delivering refined features. BidMind is:Measurable & Transparent. As CTV inventory isn’t heavily regulated, measurability is a core concern for some advertisers. With BidMind’s advanced reporting, brands are aware of how well their campaigns are performing across CTV, mobile and desktop. Fraud-Free. Fiksu’s in-house anti-fraud shield in combination with its partner Pixalate, guarantees fraud-free supply chains from trusted content providers. BidMind analyzes myriad devices cross-platform identifying insecure sources. Brand Safe. It is crucial for advertisers to be sure that the content their ads appear alongside doesn’t compromise the brand’s image. BidMind connects marketers to premium partners …

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Ben Kay on life, the universe, and advertising

ben kay on life, the universe, and advertising

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So, Creative Review is celebrating its 40th birthday (champagne emoji, plus that one that might be a high five). I have visions of it still doing its stuff way into the future, perhaps covering a new typeface from ˆ˜∫˙∆∫©√©ƒ©çƒ©ç, the great Martian designer, and Elon Musk’s 85th child.
If CR has managed to stay relevant for four decades, there must be something fundamental in the practice of creativity that interests millions of people. Advertising and design have changed enormously, governments have come and gone, we don’t say ‘bling-bling’ any more, but good old CR has stood the test of time.
When I started in advertising, our work really only appeared in press, posters, TV and radio. Clearly that’s no longer the case. Ad agencies were considered specialists that offered something no one else could do. Now everyone from post-production companies to in-house agencies have taken large slices of that pie. Money used to flow with far less accountability, pumping into the factories of magic to enable their miraculous output. Now budgets of a few thousand pounds have gone from ridiculously rare to ridiculously regular.
If CR has managed to stay relevant for four decades, …

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Alcohol brands boycott Facebook advertising – The Shout

alcohol brands boycott facebook advertising – the shout

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International alcohol producers Diageo, Brown-Forman, Beam Suntory and Coca Cola are among hundreds of companies across the world that have suspended their social media advertising.
The boycott is part of an initiative called Stop Hate for Profit that began in America, asking companies to pause their advertising spending on Facebook for the month of July, and push the social media giant to “address the rampant racism, disinformation and hate on its platform.” 

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The campaign was started in June by a coalition of civil rights groups and non profit organisations in the wake of exploding coverage for the Black Lives Matter (BLM) movement, spurring action across the world after the death of unarmed black man George Floyd at the hands of police in America.
Diageo announced its support for the campaign in late June with a statement on Twitter. It read: “Diageo strives to promote inclusion and diversity, including through our marketing campaigns. From July 1 we will pause all paid advertising globally on major social media platforms. We will continue to discuss with media partners how they will deal with unacceptable content.”
Meanwhile, the executive leadership team of Brown-Forman’s home in America shared a letter entitled ‘Be Better, Do …

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Sony Pulls Facebook Advertising Over Hate Speech Concerns – Siliconera

sony pulls facebook advertising over hate speech concerns – siliconera

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Sony’s PlayStation brand has joined up with #StopHateForProfit, a campaign aimed at convincing businesses to halt advertising on social media giant Facebook. As a participant, Sony will not be advertising PlayStation products on Facebook, as well as the Facebook-owned platform Instagram in July 2020. [Thanks, GamesIndustry]In a statement, Sony said:In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July. We stand for working (and playing) together for good.#StopHateForProfit is run by a coalition of multiple civil rights groups and nonprofit organizations, including the Anti-Defamation League (ADL), Color of Change, Common Sense, Free Press (FP), the Leage of United Latin American Citizens (LULAC), the National Hispanic Media Coalition (NHMC), Sleeping Giants, the National Association for the Advancement of Colored People (NAACP), and Mozilla. The campaign demands Facebook curb the proliferation of hate speech, misinformation, and harassment on the platform, through a series of “recommended actions” that include establishing civil rights infrastructure, independent audits, policy updates, and the removal and deplatforming of existing hate speech. Over 800 brands and companies have joined the campaign, including major names like Starbucks, Ford, HP, Boeing, and even Microsoft. …

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WWE News: Superstar Gets Removed From Advertising For Next Week’s ‘Monday Night Raw’

wwe news: superstar gets removed from advertising for next week’s ‘monday night raw’

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Amid reports suggesting that she might soon be leaving WWE and returning to her home country of Japan, it now appears that Monday Night Raw superstar Kairi Sane has quietly been removed from images advertising the show’s July 6 episode.
On Saturday night, WWE shared a graphic on Twitter for the upcoming match between Raw Women’s Champion Asuka’s upcoming match against SmackDown Women’s Champion Bayley. The image features Bayley’s tag teammate and closest ally, Sasha Banks, to her right, confirming her as the blue brand champ’s corner woman. But while Asuka has spent more than a year teaming up with Sane as one-half of The Kabuki Warriors, Sane was nowhere to be seen on the new graphic.

Shortly after WWE posted the aforementioned advertisement for the champion vs. champion match, a fan tweeted a screenshot featuring the original image, which shows Sane to the left of Asuka and the exact same text describing the upcoming bout in the caption. As pointed out by WrestlingNews.co, it’s not yet certain why WWE decided to remove the 31-year-old from the graphic, though she has apparently been cleared to return to the ring after missing several weeks …

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