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A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited (“Activation” or the “Company”, collectively, the “Group”, stock code: 9919) is pleased to announce that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the Company, entered into a memorandum of understanding (“MOU”) with HTC Corporation (“HTC”) in respect of building up a strategic relationship on the application of virtual reality (“VR”) in the event industry in China.
HTC is a global leader in innovative design for smartphone and VR equipment. It is also the largest player in the VR market, holding the largest market share in both China and global VR markets. HTC developed a series of smartphones, VIVE VR equipment and ecosystem through research and development to provide products and experiences that will wow consumers. According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions in China market, and Activation will act as a long-term strategic partner of HTC as event agency in China market to promote HTC’s Vive Events solutions. Both parties agreed to collaborate with each other to launch the brand events in China and provide clients with exceptional and creative experiential marketing and …
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