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Exclusive Interview : Mirriad Advertising (LON: MIRI) CEO Stephan Beringer On AI-Powered Ad Business

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Last week we were fortunate enough to speak to Stephan Beringer, CEO of Mirriad Advertising plc (LON: MIRI), which is an interesting business at the forefront of the advertising revolution. Mirriad Advertising is a video technology company which provides in-video advertising solutions to advertisers, content creators, broadcasters, and brand owners. Mr. Beringer has served as the CEO since 2018.We appreciate the time taken out by Mr. Beringer to answer our questions.Simply Wall St: You are a video technology company which provides in-video advertising solutions to advertisers. How do your services work in a world where people want to skip ads? How do you reach your audience?Stephen Beringer: We often say the ‘skip ad’ button must be the most pressed on the internet. The Mirriad solution allows advertising to be seamlessly inserted into video content in a way that feels natural and non-disruptive. Kantar research has shown adding advertising in this unique way actually enhances the viewer experience and improves realism. The growing issue of ad skipping simply doesn’t apply here.In terms of reaching audiences, we work with leading content creators, advertising agencies and broadcasters to develop campaigns that reflect their objectives. Our patented technology then uses …

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Daniel Yomtobian Examines the Outlook for the Digital Advertising Market

daniel yomtobian examines the outlook for the digital advertising market

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LOS ANGELES, CA / ACCESSWIRE / May 28, 2020 / The past two months have been inordinately challenging for the world at large as the global pandemic affects all spheres of life and business. Governments are bracing for sharp contractions of their national economies, but the current downturn is also throwing up opportunities for some sectors, especially where digital operations underpin the business model.”Advertising has always been an industry quick to evolve with the times, devising new formats to reach consumers in an increasingly connected world,” notes Daniel Yomtobian, an entrepreneur and corporate executive with an established reputation in the online media space. “While the timing and strength of a global economic revival remain uncertain, the digital advertising market has held up relatively well and is expected to stage a swift recovery once business activity returns to normal. Moreover, there are indications that social distancing measures and quarantines are driving changes in consumer behaviors, most notably a strong pivot towards online and mobile services. This is likely to create additional opportunities for digital advertisers and help them rebound faster.”Boosted by the proliferation of mobile devices, the rise of social media platforms, and the boom in online shopping and streaming services, digital advertising has …

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Tesla shareholders will vote on using paid advertising, board fights to kill proposal – Electrek

tesla shareholders will vote on using paid advertising, board fights to kill proposal – electrek

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Tesla shareholders are going to vote on whether or not the automaker should use paid advertising, something that Tesla has been staying away from, and the company’s board is fighting against the proposal.

Tesla shareholder meeting
Today, Tesla announced today the date of its annual shareholder meeting, which is going to be a little later than usual:
We are pleased to inform you that our 2020 Annual Meeting of Stockholders (the ‘2020 Annual Meeting’) will be held on Tuesday, July 7, 2020, at 2:30 p.m. Pacific Time, at the Computer History Museum located at 1401 N. Shoreline Blvd., Mountain View, CA.
The items on the agenda are fairly standards. Tesla is asking to re-elect a few directors, including Elon Musk himself, ratify its accounting firm, and votes on a few shareholder proposals.
We have seen those proposals or similar ones in previous Tesla’s shareholder’s meeting, like the one on majority voting provisions, except for a new one on paid advertising.
Tesla and advertising
Over the last few years, Tesla CEO Elon Musk has made it clear that he despises advertising.
He said that Tesla doesn’t pay celebrities to drive its cars or even discount them, and that the automaker doesn’t …

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What Effect Will CCPA Have on the Advertising Industry? [VIDEO] – TV[R]EV

what effect will ccpa have on the advertising industry? [video] – tv[r]ev

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This On Privacy series is brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data is changing TV here.

Before the global pandemic started, privacy was the hot topic for advertising. The European Union’s Global Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) made it clear that that some of the previous methods of targeting consumers wouldn’t cut it anymore. As a result, everyone from publishers to brands, agencies and tech vendors have had to make adjustments to how they advertise. And despite additional concerns around COVID-19, that privacy focus remains across the industry.

In the video below, Jeff Minsky, lead analyst at MediaVillage and editor of “the Myers Report,” explains how CCPA particularly impacts advertising.

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CCPA has ramifications for targeting for audience development in programmatic, since it affects the ability to utilize data that you haven’t personally collected. Following CCPA guidelines, you have to make sure that if you are asking the consumer for data and they say no, it doesn’t impact the level of service they’re receiving as a result — it must be the …

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Daily Mail Owner’s Print Advertising Revenues Plunge by 70 Percent

daily mail owner’s print advertising revenues plunge by 70 percent

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The owner of the Daily Mail, the i and Metro said that print advertising revenues for its portfolio of titles plunged by 70% in April and May as the coronavirus lockdown hammered the newspaper industry.
Daily Mail & and General Trust, which also owns Mail Online and the Mail on Sunday, said that total revenues across its consumer media division were down by a third in April. In April, DMGT said circulation revenues fell by 17%, with total advertising revenue down 46% – with print ads down 69% and digital advertising falling 16%.
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Disney+, Hulu Among Streamers Upping TV Ads During Pandemic

disney+, hulu among streamers upping tv ads during pandemic

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|38 mins ago

Key insight:

Streaming services have been one of the few categories to increase TV ad spend during the pandemic.

Television advertising collapsed in the first quarter of the year as the ongoing Covid-19 pandemic put entire industries and their advertising budgets on pause. But a few categories have continued to be reliable TV advertisers during the crisis, including streaming services. Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV advertising since the pandemic hit in March.Those services’ investment in TV advertising, measured by the television advertising measurement firm iSpot.TV, came as most Americans considerably increased their TV time, and it suggests that some streamers are looking to capitalize on time spent at home by getting in front of homebound Americans. The data shows a bump in both estimated spend and media value to account for advertisements that may have run as promotions or at discounted rates on companies’ owned networks.Some of the biggest bumps in increased linear investment came from a pair of Disney streamers—Hulu and Disney+—in the same months as Hulu rolled out its library of FX programming on the service and as Disney+ unveiled a bundle-specific …

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TTD: Top 3

ttd: top 3

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Advertising is typically the first expenditure cut amidst a recession.  However, the economy is now reopening and people will soon be spending money on things aside from groceries and in-home entertainment.  This means businesses will ramp up their marketing in an attempt to win the battle for consumer dollars.In particular, the digital media industry is most likely to withstand a coronavirus recession simply because people are staring into screens of varying sorts now more than ever. Increased screen time means more exposure to digital ads. Boston Omaha Corporation (BOMN), The Trade Desk (TTD) and Interpublic Group of Companies (IPG) might emerge as bounce back candidates as the economy reopens.The Trade Desk (TTD)In most cases, ad quality matters much more than ad quantity.  Truly productive ads are the most effective way to communicate a value proposition and develop the all-important rapport with target clients.  TTD specializes in the placement of productive ads through programmatic advertising.With consistent year-over-year revenue growth fueled by the use of strategic data to zero in on target customers, TTD has quickly developed into a marketing powerhouse.  TTD ads appear in numerous destinations ranging from connected TVs to apps, online video and beyond.  In  …

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The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic

the tv commercial, once advertising’s main event, suffers in the pandemic

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Before the coronavirus pandemic, the TV networks were expecting a strong 2020. The presidential election and Tokyo Olympics would keep people watching, and companies would spend more than usual on commercial time.But with the Summer Games postponed and campaign rallies on lockdown, television advertising revenue is likely to drop 12 percent this year, according to a projection by the research firm MoffettNathanson. Networks will lose out on $25.5 billion in spending, according to a report released on Thursday by the WARC research group.Viewership is not the problem now that millions of homebound people have limited entertainment options. But the economic fallout of the pandemic has caused companies to slash TV ad budgets by more than 40 percent, according to the research firm Kantar. In response, networks have offered commercial time at double-digit discounts.The approach taken by Lowe’s is typical of how companies have responded as the Covid-19 death toll in the United States reached 100,000.ImageA Lowe’s commercial from 2019: Human beings in a store.Credit…Lowe’sImageOne year later: A smartphone in a utility room.Credit…Lowe’sThe home improvement retailer spent more than $1 million to promote a Memorial Day discount on washer-dryer sets last year, according to the ad measurement company …

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Why the Advertising Comeback is Anchored in Local OTT – Multichannel

why the advertising comeback is anchored in local ott – multichannel

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Addressability and Attribution are priorities”In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming TV options.” -John Vilade, head of sales, Premion With the nation’s attention turned to the reopening, advertisers are considering how quickly to pivot their messaging and determining the right media mix to prepare for the restart. They also have to shift to a local marketing approach in response to the phased state-by-state reopening for retail stores, restaurants and other businesses. To underscore that notion, a recent IAB study found that more than a third of advertisers are already adjusting their in-market tactics to increase audience and connected TV (CTV)/ OTT device targeting. With local campaigns reigning over national ad buys, the combination of OTT and local linear is proving to be invaluable for advertisers to execute locally for the comeback.In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming TV options. An IAS ‘Streaming Wars’ report finds that nearly …

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The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)

the what, why and how of programmatic advertising (and 5 tips on using it)

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May
28, 2020

7 min read

Opinions expressed by Entrepreneur contributors are their own.

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant and overlapping terms to describe the process. For the average business, though, understanding and making use of programmatic advertising is essential in today’s multichannel environment.In reality, programmatic advertising is a pretty simple thing to grasp, once you drop all of the jargon and boil it down to its essentials. That doesn’t mean, however, that it’s an easy strategy to use correctly. To help, here’s an easy to understand overview of what programmatic advertising is, how it works, and 5 specific tips on how to use it to get the biggest bang for your marketing buck.Related: Reprogramming Digital Engagement with Programmatic AdvertisingWhat is programmatic advertising?Put simply, programmatic advertising refers to the practice of using an automated bidding and placement platform to buy and sell digital ad space in real time. What makes it so effective, though, is that the bidding decisions …

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