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AutoMatters & More: Early Z-car Print Advertising

automatters & more: early z-car print advertising

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Long before the internet became popular and only a few years after color television first was introduced in Canada, automobile manufacturers poured substantial resources into the creation of compelling, visually attractive new car sales brochures and magazine advertising. Exquisite studio and on-location photography situated the vehicles in idealized settings, eliciting thoughts of lifestyles and activities that one might imagine themselves enjoying with such a car. Carefully chosen words described the vehicle’s key attributes.I still remember the brochure for my first car. That car was an arrest-me-red, 1970 Plymouth Duster 340 muscle car. In the brochure it was pictured in an idyllic meadow covered in wildflowers – not at all like the grey, forgettable city streets upon which it would spend most of its life.

1970 Datsun 240Z US magazine ad(Jan Wagner)

The next vehicular object of my attention was Datsun’s new, exciting and reasonably priced 240Z sports car. I probably clipped every advertisement for that car that I found in the car magazines, along with the feature stories that were written about it.One such ad in particular stands out. I discovered it in the June 1971 issue of Motor Trend magazine – on the flip side of the page that contained …

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The Facebook advertising boycott has changed everyone’s favorite social media platform forever

the facebook advertising boycott has changed everyone’s favorite social media platform forever

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Sometimes a boycott succeeds when it fails. Although the general aim of a boycott is to hurt profits, there are times when the symbolism of a boycott gives birth to a constant, overt and irreversible new optic for a company to nurse.When the boycott of Facebook began in June and reached its peak in July, it gathered thousands of brands who vocalized their dissatisfaction with the platform.The boycott, under the hashtag #StopHateForProfit, was launched by civil rights groups. By July brands were fully behind removing their ad spending – resulting in a small financial dent for the social media juggernaut, but a forceful bludgeoning in the press. Although Facebook still saw growth during the boycott, the social network was left with no choice but to address its own long standing apathy towards hate speech and disinformation. With copious amounts of money constantly flowing through the company, it’s clear that in many ways the Facebook executive team see their reputation among activists and the public as a more elusive form of intangible capital.Intangible capital that they cannot afford to burn through at the rate they currently are. Mark Zuckerberg and Sheryl Sandberg once again attempted to rebuff the …

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Women arrested for alleged illegal dumping in Western Mass. after advertising trash removal service on Facebook

women arrested for alleged illegal dumping in western mass. after advertising trash removal service on facebook

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A sting operation was conducted by the Monson Police Department which ended in 34-year-old Julie Palmere and 36-year-old Tisha Verge being arrested for illegal dumping in a wooded area off of Hovey Road.The investigation started when a complaint was made about several truckloads of dumped household trash, debris and bulk items. The police found that there was a connection between the debris and advertising trash removal services in a local classifieds group on Facebook.On Wednesday, undercover officers posed as customers looking for trash removal and waited for Monson resident, Palmere and West Springfield native, Verge, to arrive.Palmere was charged with illegal dumping of trash over seven cubic-feet, operating after suspension and use of a motor vehicle without authority. Verge was charged with operating after suspension, attaching wrong license plates and operating an uninsured motor vehicle.”I knew Julie when we were teenagers, she was such a sweet and kind girl. It breaks my heart to know this is how her life has turned out,” said Stephanie Russo in a post on Monson’s police Facebook page. “This makes me so angry because it’s so wrong and disgusting but my heart also hurts for her. She’s clearly suffering inside.” …

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Examiners find fault in supervisory procedures, advertising among MA firms

examiners find fault in supervisory procedures, advertising among ma firms

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Financial Industry Regulatory Authority and Securities and Exchange Commission examiners discovered recurring deficiencies in the timeliness of conflict of interest disclosures, supervisory procedures and advertising issues in recent municipal advisor examinations. Regulators discussed those findings during an Aug. 13 webinar with the SEC, FINRA and the Municipal Securities Rulemaking Board. Regulators said COVID-19 has changed the way they conduct examinations of MA firms. But Gene Davis, FINRA director of member supervision specialist programs said the pandemic has not slowed the number of exams it conducts. “We’re still doing the same number of exams, we’re just doing them a little differently,” Davis said. “We’re doing them remotely. We’re using technology for firms to upload documents to use so that we can review them. We will work with firms with whatever needs or challenges that they are seeing in this pandemic.”Since March, many people are now working from home to stop the spread of COVID-19.

The quality of advice from MAs is as important now, as it has ever been, said Ahmed Abonamah, deputy director of the SEC’s Office of Municipal Securities.

“We are living in uncertain times,” said Ahmed Abonamah, deputy director of the SEC’s …

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After a Pandemic Boom, 1-800 Contacts Doubles Down on TV Ads

after a pandemic boom, 1-800 contacts doubles down on tv ads

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1-800 Contacts has been selling contact lenses over the telephone since 1995, but it’s never received as many calls as it has since the Covid-19 outbreak began.At the outset of the coronavirus crisis, government orders to shelter in place meant fewer people were willing to venture far from home. Plus, with eye doctors largely closed for business, renewing a prescription became difficult. Given that 1-800 Contacts both ships products directly to customers and offers an online prescription-renewal tool called Express Exam, demand for the company’s services has surged during the pandemic.“Intentional or not, we were kind of built for this moment,” said chief marketing officer Phil Bienert.In late March, amid an increase in new customers, the company doubled its year-over-year TV ad spend. Using preexisting spots created by Rain the Growth Agency, which specializes in DTC brands, 1-800 Contacts focused on two things it knew people wanted: contactless delivery and prescription renewal.“We already had creative that was applicable,” said Bienert, “so we didn’t have to go with some default ‘we’re there with you together.’” The recent shift in more people going online to buy items from groceries to eyeglasses while living under quarantine …

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From the Gazette president: Billings Gazette launches advertising stimulus program

from the gazette president: billings gazette launches advertising stimulus program

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Why We Need to Talk about Black Representation in Digital Advertising | PerformanceIN

why we need to talk about black representation in digital advertising | performancein

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Visual mediums like television, movies, and photography, have too often fallen short of meaningful representation. However, body positivity is turning a corner in the media and fashion industry; authenticity in LGBTQ+ imagery is becoming vital to creating truly representative images, and Black representation in visual media is on the minds of businesses and individuals now more than ever. 

Shutterstock’s recent diversity report saw 22% of advertisers have started to use more racially diverse visuals in their campaigns*. The study asked 501 UK marketers why they have started to use more diverse visuals in their digital advertising; 55% stated that the change was aligned with wanting to represent modern-day society. It is now a given that we should be diverse and inclusive with the imagery we are using in marketing campaigns. 

Accurate representation

By failing to portray diverse representation accurately and with meaning, the media industry advances stereotypes that do harm to Black culture and impact how people see themselves: “We cannot be, what we cannot see.” We need to lay the groundwork now for more diverse processes to encourage fairness across the board, only then can we begin to accelerate change and ensure true diverse representation in media. 

More specifically brands are …

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Public relations giant MSL’s plan to tackle the influencer pay gap

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Hi! Welcome to the Insider Advertising daily for August 14. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Reminder: Today is the last day to submit nominations for our annual list of top marketing-tech leaders. Please submit your nominations here.Today’s news: MSL vows to close the influencer pay gap, Hulu’s advertising blitz to promote live TV, and Quibi’s new marketing push.

Courtney N. Williams is an alum of The Influencer League, which is working with MSL to address the influencer pay gap

Courtney N. Williams

Public relations giant MSL lays out a plan to close the influencer pay gap, including adding 10,000 BIPOC influencers to its platformPublicis-owned PR giant MSL announced a plan to address diversity, opportunity, equity, and education problems between white and BIPOC influencers, Sean Czarnecki reported.The firm said that it plans to add more BIPOC influencers to its influencer platform, sponsor BIPOC influencers to attend a six-week class called The Influencer League, improve its search results to promote diverse talent, and work with the Influencer League on a study examining the pay gap between BIPOC …

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Philadelphia Flyers surprise hard-hit businesses with $100,000 worth of advertising

philadelphia flyers surprise hard-hit businesses with $100,000 worth of advertising

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PHILADELPHIA (WPVI) — One local business was in for a big surprise after the Philadelphia Flyers announced the winners of the Hometown Assist Award on Thursday.Flyers mascot Gritty fired a confetti cannon outside of Denise’s Bakery on N. 22nd St. in N. Philadelphia Thursday.SURPRISE!$100,000 for business advertising!The owners of Denise’s Bakery in N. Philly won the @NHLFlyers Hometown Assist award. Only 5 winners chosen out of 300 applicants hit hard during shutdowns. Their impact in the community played a major role in the decision.@6abc pic.twitter.com/XzOqwxGeww— Corey Davis (@CoreyDavis6abc) August 13, 2020The two owners opened the shop without a clue of what was coming their way.Gritty not only gifted them with a custom jersey, but also $100,000 worth of advertising.It’s game-changing for co-owners Keshia Davis and Cynthia Benton.”This is super exciting,” Davis said.The Flyers awarded them with the Hometown Assist Award, which means they now have $100,000 to use to get the word out about their business during these tough times.”There’s a lot we’re looking to expand our base and for people to really know who we are, not just in this community but outside as well,” said Benton.The funds will …

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Steve-O taped himself to a billboard in Los Angeles advertising his new comedy special

steve-o taped himself to a billboard in los angeles advertising his new comedy special

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Steve-O is getting creative to promote his new comedy special.The 46-year old actor-comedian revealed on Instagram on Thursday that he has been taped to a billboard in Los Angeles advertising the special “Gnarly,” which is currently available to stream on his website.In the announcement, Stevo-O – born Stephen Gilchrist Glover – shared two photos of himself: One is a close-up selfie, showing the duct tape holding him to the board, and the other is a picture from farther away on the ground.SETH ROGEN SAYS MARVEL FILMS ARE ‘200-MILLION COMEDIES’ HE HAS TO COMPETE WITH”I’m attached to a billboard right now … and want to emphasize that a team of real professionals rigged everything safely,” read his caption. “There is zero chance of me falling, and it’s important to me that we not waste any valuable city resources on this.”The “Game Over” star said that he’s “happy to just hang out” in order to promote the special, which he said he “worked so hard on.”Glover concluded: “It’s called Gnarly and, If you’re over 18, check it out at steveo.com! Thanks!”He also shared a video on his Instagram Story from the billboard to …

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