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The Asian Retail Industry is Booming, Merxwire Launches Online Advertising and Social Impression Tools

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TipRanksOppenheimer: These 2 Stocks Could Double, If Not MoreIt’s the final countdown. With the U.S. Presidential election only two weeks away, election year stress is making the rounds on Wall Street, but one pro argues that regardless of the outcome, opportunity could emerge.Oppenheimer’s Chief Investment Strategist John Stoltzfus notes that in the last leg of the race to the White House, “the markets appear to be signaling that no matter how loud the rhetoric gets from either side and no matter which side wins, investment opportunity in some form is likely to prevail over risk beyond inauguration day in January 2021.” He added, “In our experience opportunity often arises from uncertainty while a perception of ‘certainty’ often breeds complacency.”As for Q3 earnings season, it’s already surprising to the upside. Although it’s still too early to tell how the season will play out, Stoltzfus says “so far so good.” Data from the past weekend shows 84% of companies that already reported have beat earnings expectations and 82% have exceeded revenue expectations for the quarter. Taking Stoltzfus’ outlook into consideration, Oppenheimer’s analysts are pounding the table on two under-the-radar stocks, noting that each could double or more in …

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10 examples of effective OOH advertising in a year where outdoor spend as fallen – Econsultancy

10 examples of effective ooh advertising in a year where outdoor spend as fallen – econsultancy

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With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far.As VIOOH’s Jean-Christophe Conti suggests, however, OOH is showing positive signs of getting back on its feet for 2021 (particularly in terms of programmatic). Even throughout the lockdown, we saw high levels of creativity, with advertisers executing some on-the-nose campaigns. Here’s a look at some stand-out examples of OOH so far this year.
1. Twitter
In September, Twitter tapped into so-called ‘caution fatigue’ for an OOH campaign, which is the apparent lack of motivation to partake in social distancing or proper mask-wearing efforts to fight the spread of the virus.
In order to remind and urge people to wear masks, Twitter turned a number of its users’ tweets about the topic into billboards, which were displayed in seven US cities including Florida, Chicago, and LA. Messages included “So…is ‘hey nice mask’ the new pick up line?” and “Why do I feel like everyone’s giving …

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Advertising Production Services Market Procurement Intelligence Report with COVID-19 Impact Analysis | Global Forecasts, 2020-2024

advertising production services market procurement intelligence report with covid-19 impact analysis | global forecasts, 2020-2024

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Advertising Production Services market will register an incremental spend of about USD 199 billion, growing at a CAGR of 5.81% during the five-year

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These three tech stocks may reap the rewards of a brand advertising rebound

these three tech stocks may reap the rewards of a brand advertising rebound

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A man wearing a face mask walks past a Twitter logo outside their New York City headquarters. Facebook and Twitter took steps to limit the spread of a controversial New York Post article critical of Joe Biden, sparking outrage among conservatives and stoking debate over how social media platforms should tackle misinformation ahead of the US election.John Nacion | LightRocket | Getty ImagesAs brand advertising spending makes its comeback after the broader industry took a major hit earlier this year due to the pandemic, some companies are set to see a particular benefit by the return of those dollars.While advertising in the area of “direct-response,” or ads that encourage consumers to take immediate action like download an app or buy something from an e-commerce site, has remained more resilient this year, spend for brand campaigns have shown a different trajectory; UBS analysts commented in a recent note that while direct-response has led the recovery, brand advertising has been slower to return. A slew of companies are likely to benefit as advertisers start to ramp up brand advertising, like media companies that receive revenue from TV advertising and advertising holding companies whose agencies make the campaigns and buy advertising on behalf …

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ASCI announces Covid-19 advertising advisory

asci announces covid-19 advertising advisory

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The advisory is aimed at safeguarding consumers from the plethora of misleading pandemic-related claimsThe Advertising Standards Council of India (ASCI) has announced an advisory to advertisers so that they can adhere better to ASCI code on misleading advertisements around Covid-19. The advisory has been released following various misleading claims by advertisers around coronavirus cures and preventions.The ASCI has advised that advertisements should avoid claiming destruction or removal of any virus other than coronavirus in order not to violate provision of ASCI code’s clauses 1.4 (advertisements shall neither distort facts nor mislead consumers by means of implications and omissions) and 1.5 (advertisements shall not be so framed as to abuse the trust of consumers or exploit their lack of experience and knowledge). In case advertisers choose to claim removal of any other virus in their advertisement, they should include a disclaimer such as ‘claim not applicable to coronavirus’ or a similar message with the disclaimer size and position as per the disclaimer guideline of ASCI.Related NewsFurther, it also stated that advertisers are advised to be particularly careful whilst making, directly or indirectly, claims to reduce the chances of becoming infected with coronavirus or gain immunity against it. Advertisers should be …

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Zillow Simplifies Multifamily Advertising by Consolidating Multiple Marketing Solutions into Four Tiered Rent Connect Packages

zillow simplifies multifamily advertising by consolidating multiple marketing solutions into four tiered rent connect packages

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SEATTLE, Oct. 20, 2020 /PRNewswire/ — Zillow today announced it is simplifying multifamily advertising with nationwide availability of four tiered Rent Connect marketing packages. Following a successful nine-month pilot in 12 states, the easy-to-understand packages eliminate the need to piece together multiple complicated advertising solutions or separately purchase impressions, and provide multifamily professionals with greater control over their exposure.
“Our multifamily partners value straight forward solutions that drive exposure, leads, and ultimately leases,” said Michael Sherman, Vice President of Zillow Rentals. “The new Rent Connect packages bring together formerly stand-alone options into a single solution that removes uncertainty, saves our partners time, and arms them with valuable market and property insights.”
Each year multifamily professionals are tasked with filling millions of vacancies across the country. A recent Zillow survey revealed that 41% of multifamily marketers wish they had better tools to evaluate marketing and advertising effectiveness. Zillow’s new Enhanced and Premium solutions address that desire with Custom Rent Comp and Rental Insights reports to help data driven property managers understand what the competition is doing and how best to allocate their marketing dollars. The new Rent Connect Packages all feature access to the most visited rental network1 across Zillow, Trulia, and HotPads, as well …

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Spain Presses on with Adoption of Royal Decree on Advertising | GamblingNews

spain presses on with adoption of royal decree on advertising | gamblingnews

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Spain’s Council of Ministers will vote and pass the Royal Decree on Advertising into a federal law before October proceedings end, DGOJ Director General Mikel Arana has confirmed.

Spain Prepares to Pass Royal Decree Before October is Out

Spain’s quickly expanding gambling industry is facing new challenges as regulatory norms tighten and new brands break ground in the country.

Mikel Arana, Director General of Spain’s regulatory watchdog, the DGOJ, has confirmed that the government will back the launch of the ‘Royal Decree on Advertising.’

The legislation was originally planned as a temporary measure to help the country protect vulnerable gamblers from harm during the Covid-19 lockdown but has since then been taken up as a more permanent solution.

Speaking to media outlets on Friday, Arana confirmed that Spain’s Council of Ministers should vote and approve the decree by the end of October, leaving less than ten days on the clock for this to happen.  

However, the Council of Ministers is currently working overtime to enact various ad-hoc measures to help tackle the spread of Covid-19 infections across the country’s 17 administrative regions.

Even then, Arana assured that the decree remains a priority for the government and …

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Walmart cranks up advertising drive, with or without TikTok

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By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li(Reuters) – Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.The world’s largest retailer is making better use of its wealth of shopper data to link promotions on its website and app with ads inside its network of 4,700 U.S. stores, according to Reuters interviews with six advertising agencies and Walmart ad tech partners, three major brands plus bankers and ex-employees.The refocused strategy was born early last year when Walmart cut ties with its external advertising partner and took the business in-house, calling it Walmart Media Group.The company bet it could do a better job of bridging online and offline data for its advertisers and give itself a shot at developing an ad platform that could take on Amazon.com Inc, the sources said.The shift has been paying off, according to one source briefed on the company’s plans who said Walmart Media Group was on track to earn nearly $1 billion of advertising sales this year, more than double the amount it brought in last year. …

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DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

doubleverify partners with tabmo to power media quality for european brand advertisers

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DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

HomeAnalyticsDoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

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Automakers make a comeback to advertising; bets big on digital

automakers make a comeback to advertising; bets big on digital

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Industry estimates suggest that automakers are among one of the largest advertisers in India, accounting for a tenth of overall spendingThe automotive industry seems to be finally getting back to its feet. Add to this, the on-going festive season — which contributes to about 25-30% of the annual sales — is further expected to help in reviving sales. “Before the pandemic, we would spend on advertising equally across mediums. However, given the current scenario – although we are uniformly present across, digital is leading the way for all as that is where most consumption of content is taking place,” Vivek Srivatsa, head – marketing, Passenger Vehicle Business Unit, Tata Motors told BrandWagon Online.Industry estimates suggest that automakers are among one of the largest advertisers in India, accounting for a tenth of overall spending. According to the Pitch Madison Advertising Report, the industry recorded a 54% negative growth in H1, 2020 as compared to H1, 2019 at Rs 1,139 crore across television, print and radio. This was despite auto companies including Maruti Suzuki India, Hyundai Motor India, Tata Motors, Hero Motocorp, Honda Motorcycle and scooter, Kia Motors, among others, being part of top 50 advertisers list in H1, 2020. With the opening up of the economy, it is believed that …

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