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Long before the internet became popular and only a few years after color television first was introduced in Canada, automobile manufacturers poured substantial resources into the creation of compelling, visually attractive new car sales brochures and magazine advertising. Exquisite studio and on-location photography situated the vehicles in idealized settings, eliciting thoughts of lifestyles and activities that one might imagine themselves enjoying with such a car. Carefully chosen words described the vehicle’s key attributes.I still remember the brochure for my first car. That car was an arrest-me-red, 1970 Plymouth Duster 340 muscle car. In the brochure it was pictured in an idyllic meadow covered in wildflowers – not at all like the grey, forgettable city streets upon which it would spend most of its life.
1970 Datsun 240Z US magazine ad(Jan Wagner)
The next vehicular object of my attention was Datsun’s new, exciting and reasonably priced 240Z sports car. I probably clipped every advertisement for that car that I found in the car magazines, along with the feature stories that were written about it.One such ad in particular stands out. I discovered it in the June 1971 issue of Motor Trend magazine – on the flip side of the page that contained …
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