Advertisers were having a terrible year, and it just got worse

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Marketers wade into protests

Protesters demonstrate against the the death of George Floyd, a black man who was in police custody in Minneapolis, Friday, May 29, 2020, in New York.

AP Photo/Mary Altaffer

Protests are sweeping the nation as rage over police brutality boils over. The coronavirus pandemic has left more than 100,000 US dead. Millions are anxious, depressed, and out of work.For marketers, it’s also a terrible time. Why advertise when people aren’t receptive to your message, or worse, might resent it?The economy and buying will come back eventually. But as Lauren Johnson and I reported, companies are in a Catch-22. People expect them to stand for something besides the products they sell, and live up to it.But the protests are more emotionally charged than other social issues companies have attached themselves to, and many consumer companies owe their success to the black community, raising expectations on them to support that same community now.

So when companies support protesters and denounce racism while permitting racist messages to spread (Facebook) or mistreat workers (Amazon), those companies risk …



Advertising Watchdog Received Over 4,000 Influencer Ad Complaints Last Year, Report Reveals

advertising watchdog received over 4,000 influencer ad complaints last year, report reveals


Advertising Watchdog Received Over 4,000 Influencer Ad Complaints Last Year, Report Reveals – TenEighty — Internet culture in focus



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Discretionary spending is coming back, is your advertising?

discretionary spending is coming back, is your advertising?


It wasn’t that early, but my neighbor apologized for the early text. She stressed, however, “It’s important.” Then she sent me a link from the spa we go to offering a $100 gift card for $50. I text her back “already bought it!” The COVID-19 pandemic changed my spending habits quite a bit. Just a couple of months ago I spent with abandon, and I’m proud of all of the work I did to keep the economy rolling along. When the Stay Home order started a lot of my spending ended. And while I could have spent the last 10 plus weeks online shopping, a general sense of uncertainty slowed my normal pace of play.

 As we get closer to the Stay Home order ending, or at least shifting in scope, I’m feeling a little more confident in getting back out there — cash in hand — hence the spa certificate purchase. Turns out, I’m not alone in my pandemic spending habits. McKinsey & Company, an American management consulting firm, released the findings of their latest survey about a week ago. From the survey: “U.S. consumers’ optimism has remained relatively consistent since last week, with 34 percent of consumers expecting an …


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VSBLTY Shares Results of Rose Bowl Advertising Study – FindBiometrics

vsblty shares results of rose bowl advertising study – findbiometrics


VSBLTY is hoping to improve the customer experience at large events. To that end, the company used cameras and video displays to carry out audience research during the Rose Bowl Game between Oregon and Wisconsin, which was played on January 1 in Pasadena, California.

The research was conducted in collaboration with IMG. The two companies are hoping that the results will highlight logistical shortcomings and help venue operators to deploy their staff more efficiently.

The setup included four cameras deployed at different “Fan Fest” locations outside the stadium before and after the game, as well as two FESCO units that displayed various player videos and advertisements. The VSBLTY cameras counted each individual fan, and tracked their engagement with the content displayed on the screen to determine what videos each person watched and how long they spent watching them.

VSBLTY also documented the age and gender of each individual, and determined that those under 40 watched twice as many videos as older fans. Women were also more likely to dwell in front of the screen.

“Traffic count and other venue data can help improve operational efficiencies and venue logistics,” said VSBLTY Co-Founder and CEO Jay Hutton. “Facts about fans will help plan audience …


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Canadian publishers launch homegrown advertising platform as alternative to tech giants

canadian publishers launch homegrown advertising platform as alternative to tech giants


A group of Canadian publishers including National Post owner Postmedia, the Globe and Mail and Toronto Star Newspapers Ltd. have joined forces to back a new homegrown advertising platform — Maple Network Exchange — to try to offset the effects of the concentration of digital advertising in the hands of foreign-owned companies such as Google Inc. and Facebook Inc.“Canadian advertisers have told us they want to spend their advertising dollars in Canada using Canadian companies and need a compelling alternative to the current market offerings,” said John Hinds, chief executive of publishing association News Media Canada and of the newly created MNE.“We listened, we agreed and we acted,” he added, explaining that Maple Network Exchange will give advertisers easy access “premium” target audiences through trusted content. The media-buying platform, built by Montreal-based District M, is a self-serve, bilingual platform that gives advertisers access to more than two billion impressions monthly on trusted news media sites, with a premium advertising reach of nearly 85 per cent of Canadians.It promises advertisers “transparent reporting of spend and results” and “immediate and transparent measurement and reporting.” It is also “open access,” meaning additional news media publishers can participate.


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Advertisers Are Slowly Coming Back to Connected TV

advertisers are slowly coming back to connected tv


|1 hour ago

Key Insight:

Programmatic CTV offers weary buyers flexibility as they plan to spend less in this year’s upfront.

Advertising rebounded in April—at least on connected televisions—as the initial wave of public service-driven advertising ebbed and brands began to take advantage of the rise in screen time in quarantine.Programmatic ad transactions on CTV rose 40% between April 5 and May 11 after falling 14% during March, according to research from Pixalate.All major device types, from smart TVs to streaming sticks, saw at least a 12% rise in programmatic trading. Vizio, Insignia (to which Amazon licenses its Fire TV platform) and Roku led the pack with increases in programmatic ad transactions of 108%, 74% and 44%, respectively, over the time period. Mike O’Donnell, svp of Vizio’s platform business, said the company is starting to see brands across different verticals wade back into the advertising waters after many paused their spend at the start of the Covid-19 pandemic, noting that automotive—historically a big category spender in TV—is starting to slowly rear its head. Findings from the hospitality industry and consumer surveys all indicate a shift to cars when people do resume traveling.“Once auto comes back, you know that the marketplace …


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TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News | AdExchanger

triplelift’s ‘help journalism’ program incents brands to advertise against hard news | adexchanger


TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2.
GroupM has signed more than a dozen of its clients to the program, focusing on 600 multicultural and local news sites.
“We did this really fast, because we think this is a critical time to support local news,” said Susan Schiekofer, Chief Digital Investment Officer at GroupM. “Local journalism for centuries has been a source of fact-checked information, and it’s a way to put the money back to legitimate organizations.”
Schiekofer wants to double the number of clients participating to 25, by June.
Gannett, which is participating in the PMP, felt the impact brand safety filters had on monetization in March and April, when most of its content focused on COVID-19, said Tim Wolfe, VP of revenue operations.
Brand safety filters can be so overzealous they keep advertising away from positive articles about coronavirus vaccines or healthcare workers saving lives, said GroupM’s Schiekofer and Gannett’s Wolfe.
“As an industry, we’ve …


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Red Oak Compliance Releases Smart Review(SM) Advertising Compliance Disclosure Management Module

red oak compliance releases smart review(sm) advertising compliance disclosure management module


AUSTIN, Texas, June 2, 2020 /PRNewswire/ — Red Oak Compliance Solutions, a leader in the financial advertising compliance industry, has announced the release of Smart Review(SM), an enhancement designed to provide faster approvals, fewer touches, increased efficiency and reduced regulatory risk for marketing and compliance professionals.
Smart Review(SM) allows compliance professionals to effectively build and maintain a single source repository of disclosures, including an audit trail for disclosure updates and changes. This disclosure library allows firms to streamline their advertising review process, increasing accuracy and confidence in disclosure management, while reducing the risk of disclosure errors and omissions.
While the software supports compliance efforts, Smart Review(SM) is also designed to streamline efforts of marketing teams and increase their efficiency in getting materials to market. Knowing which disclosures are needed, then finding the most up to date version in a timely manner can be an ongoing struggle. Smart Review(SM) reduces the pain points marketers experience during the review process through both its disclosure repository and the implementation of business intelligence rules to flag potential missing, outdated or unneeded disclosures on material.
“In today’s fast-paced digital environment, marketing teams need the capability to move quickly and take advantage of opportunities …


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All-Weather Marketing Part 1: The business case for advertising in a downturn

all-weather marketing part 1: the business case for advertising in a downturn


To succeed in difficult times, you need to keep calm, think rationally and make decisions based on reliable data. This is particularly true when it comes to the decisions that businesses make about marketing. The evidence of the 2008-2009 recession shows how businesses that stayed calm and kept investing in advertising grew at the expense of those that did not.It’s relatively easy to take the decision to invest in marketing when times are good and the weather is fair. However, it’s the decisions that you take when the weather turns that have the biggest implications for the long-term sustainability of your business. In situations like that which we face today, businesses that have the freedom and the means to make decisions on marketing can gain hugely from making the right ones.Not every business has that freedom. For those struggling to pay rent or pay their employees, investing in paid advertising is unlikely to be the right decision; either ethically or commercially. They are in survival mode.However, many businesses do have more choice than they might think. It’s easy to assume that declines in short-term demand makes the decision to cut advertising investment easy for …


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