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How Content and Marketing Automation Can Maximize Your Digital Marketing Efforts [Infographic]

how content and marketing automation can maximize your digital marketing efforts [infographic]

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With some 84% of people now expecting brands to produce content that entertains, provides solutions, and engages, it’s clear that there’s a clear need for brands to be generating material tailored to each stage of the buyers journey.
Curating content for each step of the buyer’s journey can guide your customers in making purchase decisions more quickly, and with marketing automation, you can add fuel to your content marketing fire.
Underlining this partnership, the team from Grazitti Interactive have created this infographic to show how content and marketing automation can be the catalyst to your marketing efforts.
Check out the full infographic below.

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Podcast Advertising Expected To Hit $782M This Year

podcast advertising expected to hit $782m this year

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Jack Jablonski’s ‘Believe’ Foundation Holds Virtual Beat Paralysis EventThe event celebrated progress made toward advancing recovery for everyone living with paralysis, Norman Seawright III reports (2:55). WCCO 4 News At 10 – October 24, 202018 minutes ago Podcast Advertising Expected To Hit $782M This YearJeff Wagner talks with Giselle Ugarte, marketing director from Media Bridge Advertising (4:37). WCCO 4 News At 10 – October 24, 202036 minutes ago British Scientists Take COVID Research Into The SewersBritish officials are advising developing countries about the idea of monitoring wastewater for the virus, as many low-income countries don’t have enough testing machines for their populations, Ian Lee reports (1:25). WCCO 4 News At 10 – October 24, 202037 minutes ago COVID Leads To Campaign Trail Unlike We’ve Seen BeforePoliticians are finding creative ways to spread their message, without spreading the coronavirus, Laura Podesta reports (2:20). WCCO 4 News At 10 – October 24, 202043 minutes ago Pence’s Top Aide Tests Positive For COVID, Days Before Scheduled Minnesota VisitPence spokesman Devin O’Malley says Pence and his wife, Karen Pence, both tested negative for the virus on Saturday and remain in good health (0:31). WCCO 4 News At 10 – October 24, 202047 minutes ago 10 P.M. Weather ReportLight snow could cause slick roadways Sunday, Lisa Meadows reports (4:07). WCCO 4 News At 10 – October 24, 20201 hour ago Bags With PPE, Food, …

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Cross-Platform and Mobile Advertising Market Entry Strategies, Countermeasures, Economic Impact and Cross-Platform and Mobile Advertising Marketing Channels to 2027

cross-platform and mobile advertising market entry strategies, countermeasures, economic impact and cross-platform and mobile advertising marketing channels to 2027

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The latest market report published by Reports and Data, titled ‘Global Cross-Platform and Mobile Advertising Market,’ presents an accurate analysis of the estimated market size, share, revenue, and sales & distribution networks of the global Cross-Platform and Mobile Advertising market over the forecast period. The report offers an exhaustive overview of the market, along with a precise summary of the market’s leading regions. Our team of analysts has studied the existing competitive landscape of the market inside out, focusing on the leading companies and their business expansion strategies. The report ends with conclusive data offering useful insights into the market growth on both regional and global levels.
The report covers extensive analysis of the key market players in the market, along with their business overview, expansion plans, and strategies. The key players studied in the report include:
Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).
Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/1083
The report draws the focus of the reader on the grave impact of the ongoing COVID-19 pandemic on the Cross-Platform and Mobile Advertising …

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GoDaddy Websites + Marketing guide you gently into the world of digital marketing the right way | Boing Boing

godaddy websites + marketing guide you gently into the world of digital marketing the right way | boing boing

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Starting a business is anxiety-inducing enough. But if you really want to get a new entrepreneur hyperventilating, just remind them they aren’t only launching a small business. They’re creating a brand. 
So what shape does that brand take, particularly in the largest advertising venue on the planet — the worldwide web? Having a defined, thoroughly considered digital marketing plan may be the single most important document you hold when you finally get your business up on its feet. But ask a new business owner what has to be part of that digital marketing plan and…well, that’s where the shortness of breath of sleepless nights kick in.
Last year, web building titan GoDaddy launched an all-in-one solution to those panicked marketing fears and questions. Now, GoDaddy Websites + Marketing is ready to point the way, offering global entrepreneurs, non-profit groups, side-hustlers, the self-employed, the tech-phobic and the shoestring DIYers a complete collection of digital resources. You can help ensure the success of your enterprise without having to pour every second of your time into mastering every inch of the digital landscape.
Of course, any digital operation starts with a website. And as one of the long-time web hosting kings, GoDaddy Websites + Marketing …

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Animal rights activist charged with deceptive advertising, treating

animal rights activist charged with deceptive advertising, treating

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A Hollywood-backed animal rights activist was charged last week with practicing veterinary medicine without a license and deceptive advertising for products he hawked at his pet food stores.
Los Angeles prosecutors filed the charges against Marc Ching after a Los Angeles Times investigation unearthed years of complaints by veterinarians, who said Ching had encouraged pet owners to abandon standard medical treatments for ailing pets in favor of the products he sells at his stores, the Petstaurant, located in Sherman Oaks and the Westside.
Ching’s animal rescue charity, the Animal Hope and Wellness Foundation, was also probed by The Times for alleged financial malfeasance and questions about the authenticity of videos Ching shot of animals being tortured at slaughterhouses in Asia.
Ching, who is scheduled to be arraigned in December, faces more than two years in county jail and a fine of $9,500 if convicted, according to the newspaper.
In April, the Federal Trade Commission accused Ching of making false claims that an herbal supplement he was selling could treat COVID-19 and that some of his other products could treat cancer. Ching denied doing anything wrong, and later agreed to a settlement that prevented him from making such claims.

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Youtube sees shortage of advertising space ahead of 2020 US elections

youtube sees shortage of advertising space ahead of 2020 us elections

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In the run-up to the 2020 US Presidential elections, video streaming platform YouTube is under shortage of advertising space, reports Bloomberg.
Political parties have invested massively in their YouTube campaign to lure the voters. However, the video streaming platform is struggling to find slots to put the ads before the right target audience. This is despite Youtube’s capacity to host endless videos on its platform. The situation is worse in ‘critical swing states’, where the shortage of advertising space has caused prices to double. Youtube, which is owned by Google, had earlier seen a fall in its revenue but the election season has made business flourish for the video streaming platform.
Media Director of Lockwood Strategy Lab (Democratic political ad firm), Cat Stern remarked, “There’s a crunch. All political advertisers are buying in the same states, to similar audiences.” She compared the commercial competition to that of Black Friday and Cyber Monday. “The reserves tend to be gobbled up by well-funded campaigns,” stated Reid Vineis, VP at Majority Strategies (Republican political ad firm).
Fierce competition for ad space on Youtube
The brutal competition on Youtube for political ads, coupled with soaring prices, has forced small campaigners to look for …

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Digicomm, the Leading Digital Marketing Firm Records a Whopping Growth of Over 300% in Q2

digicomm, the leading digital marketing firm records a whopping growth of over 300% in q2

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The digital marketing agency is the digital wing of ICCPL, one of the largest & leading PR firm in India and specialises into sectors like real estate and start ups New Delhi, Delhi, India (NewsVoir) NCR based digital marketing agency, Digicomm Marketing Services LLP, has recorded a whopping growth of over 300% in its gross revenue for Q2 of FY 20-21. The stupendous jump has come up majorly because of sudden inclination towards digital tools by big real estate clients as due to the pandemic situation in the country, most of the traditional advertising tools like newspapers advertisements and outdoor hoardings were not much of use. The realty majors shifted their considerable advertising budget to digital marketing as audience is now spending more time on smart phones and are more comfortable doing business over online platforms. The digital agency not just bagged new clients but also ran successful marketing campaigns which considerably increased its revenue during the 2nd quarter.Digicomm Marketing Services LLP started its operations in 2018 and since its inception has been successfully creating a niche for itself as a 360 degree solutions provider in digital marketing. The agency specialises into content marketing, creative designing, handling social media platforms, Online Reputation Management ( …

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A rarity in Venice, a low key council campaign no negative advertising

a rarity in venice, a low key council campaign no negative advertising

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VENICE – This year’s Venice City Council campaign season during COVID-19 pandemic is unlike any other.And not just because the pandemic has limited debates and door-knocking opportunities.It’s also the first time in nearly a decade there is no negative advertising.Outside Political Action Committee involvement, often blamed for negative advertisements, appears to be non-existent in this year’s race for Seat No. 2 on the Venice City Council, with the exception of two $1,000 Realtor association PACs.So far, not a single negative ad flyer or mailer has been published, as of press time. Early voting is already underway for the Nov. 3 election.The Democratic Club Executive Committee of Sarasota County once again made a major donation — $1,000 — in a local race that’s supposed to be nonpartisan.Candidates vying for Seat No. 2, currently held by Charles Newsom, are businessman and former council member Bill Willson, 72, and builder and environmental activist Brian Kelly, 40, who received the Democratic Party contribution.Willson, a long-time Venice resident involved in just about every area service club at one time or another, welcomed a clean race.“I’ve tried to be positive in the talks. And I would not be appreciative if someone would send …

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Revolution Digital partners with Buitoni Food Company for Digital Advertising – Perishable News

revolution digital partners with buitoni food company for digital advertising – perishable news

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MORRISTOWN, N.J. — Buitoni Food Company has appointed Revolution Digital its digital agency of record for Buitoni® brand Pasta, Sauce, and Cheese. Buitoni was recently acquired by Brynwood Partners from Nestlé USA. The digital work was previously handled by a combination of Nestlé in-house and outsourced agencies. Revolution Digital will lead strategic planning and creative development for the brand. The agency will partner with Media Storm, who will handle media services.

“We are very excited to welcome the Buitoni Food Company to the Revolution Digital family of clients. Our relationship with Brynwood Partners’ portfolio companies has yielded great work in the past and we can’t wait to do exciting things for the Buitoni® brand,” said Nicole Ronchetti, Chief Strategy Officer.  “We are pleased to partner with Revolution Digital to develop a new digital strategy to engage consumers in a fresh, new direction,” said Jim Gerbo, Chief Marketing Officer for Buitoni Food Company. “Revolution Digital will help us re-energize our digital communications and help to take the Buitoni® brand to new levels.”  

Revolution Digital is an award-winning digital first creative agency located in Morristown, New Jersey.  Buitoni Food Company is owned by Brynwood Partners, a private equity firm based in  …

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AdTech Roundup: Top Things in Advertising Technology

adtech roundup: top things in advertising technology

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AdTech Roundup: Top Things in Advertising Technology

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