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13 top advertising headhunters to know right now

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Big advertising agencies have shed employees, but some smaller independents and in-house brand teams are still hiring.As clients prioritize diversity and inclusion, headhunters are looking beyond “cookie-cutter” candidates with traditional portfolios or experience.To find work again, laid-off ad pros will have to reinvent themselves, learn new skills, and diversify, recruiters say.Here’s Business Insider’s first list of 13 top headhunters in the advertising industry.Visit Business Insider’s homepage for more stories.

When the coronavirus pandemic hit consumer spending, it also walloped advertising budgets. Agencies, many owned by holding companies, slashed staff. As Business Insider has reported, the cuts have upended the industry.Still, some headhunters say their clients are hiring. Small and midsize agencies, often leaner and nimbler, continue to grow. Brands needing to pivot post-pandemic are relying on in-house marketing teams and agency partners. And ad pros who know how to position brands to a stuck-at-home audience are in high demand.Business Insider identified 13 leading headhunters in advertising and marketing communications, considering factors like size, longevity, and clients. They range from sole proprietors to international search firms, along with two in-house talent officers. While their views on the market diverge, they agree that the pandemic, diversity needs, and …

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

key insights: mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary:

Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion.
Mobile continues to increase its share of digital ad spending, reaching 68% in 2020.
The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion.
Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending.
Customer experience, retention, success, and customer engagement were the top four priorities.
Technology adoption is the divide between high growth and low growth organizations.
Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations.

This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the digital advertising market, a slice of delight for DOOH, customer experience, and why technology adoption is the way to success.

Mobile Advertising: The reigning advertising “hotspot”
With COVID-19 looming around every corner of the globe, advertising has seen some peculiar dynamics in the US market. Mobile advertising budgets didn’t see the projected growth rate carve into a 2020 …

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Applied Arts 2020 Advertising Awards

applied arts 2020 advertising awards

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Applied Arts is now accepting submissions for its 2020 Advertising Awards. The international competition is open to all forms of commissioned, published, unpublished and personal work from professionals and enthusiasts created between August 2019 and September 2020. Only digital entries are accepted for this competition.
The deadline for submissions is October 9, 2020.more: appliedartsmag.com

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TikTok Prepares Advertisers for Possible App Ban

tiktok prepares advertisers for possible app ban

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(Reuters) – TikTok is preparing advertisers for a possible ban of its app in the United States, ad buyers said, offering refunds for ad campaigns that are unable to run.The short-form video app’s advertising business is still nascent. TikTok’s anticipated $1 billion in 2020 revenue is a small fraction of its Chinese owner ByteDance’s overall sales. But TikTok has become a popular place for brands that aim to reach the app’s young tastemakers, who flock to it for lip-syncing, dancing and comedy sketch videos.TikTok said it will continue to honor planned ad campaigns, refund any that it can’t fulfill and would also work with major influencers to migrate to other platforms in the event of a ban, said Rob Pearsall, senior vice president of biddable media at ad agency Havas Media, referencing a memo the agency received from TikTok Friday morning.President Donald Trump signed an executive order on Thursday that would ban U.S. transactions with TikTok and WeChat, the Chinese-owned messaging app, beginning Sept. 15.”We’re committed to being a trusted partner to brands, agencies and marketers as we build TikTok for the long term. TikTok will be here for many years to come,” Blake Chandlee, TikTok’s vice …

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Online Publishers Receive Insights on Advertising Tech & More

online publishers receive insights on advertising tech & more

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Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP).
Virtual attendees of the event will gain comprehensive information from both companies on how Google’s Core Web Vitals initiative and tools such as Google Search Console, PageSpeed Insights and Lighthouse, play a role in enhancing user experience and improving user satisfaction.
The upcoming event is open to all online publishers who want to hear expert talks from Playwire’s executive team and Google’s Ad Manager Team on page speed and ad optimization.
Playwire was one of two North American companies recognized as a Google Certified Publishing Partner (GCPP) in the first half of this year because of its long track record of successfully maximizing ad revenue for a diverse portfolio of publishers in the Esports and Gaming, Entertainment, EdTech, and Kids industries. Google uses the GCPP program to provide assistance to online publishers with its suite of ad-related tools through carefully vetted partners.
In the past, GCPP events have taken place at Google office spaces across …

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etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

etailz announces new features for admanager to optimize amazon advertising marketing

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etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

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Evening Standard to cut 115 jobs as Covid-19 hits advertising

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Evening Standard

Print edition of London paper will remain but focus will shift to digital and mobile platforms

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The Evening Standard relies on advertising for 80% of its revenues.
Photograph: Jill Mead/The Guardian

The Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the coronavirus pandemic.
The newspaper has been hit particularly hard by the coronavirus pandemic as it relies on advertising for 80% of its revenues. The Evening Standard was already struggling before advertisers pulled or froze their budgets during the pandemic, running up losses of £40m over the last three years.

It intends to cut its 167 newsroom staff by 69, a reduction of 40%. The newspaper, which employs 341 people, is to cut 31 commercial jobs and 15 in distribution.
There are no plans to shut the print edition but the management plans to push into digital and mobile, as well as developing a live events business.
“The proposed restructuring comes at a challenging time for the industry, which has been accentuated by the pandemic,” said Charles Yardley, who joined the Evening Standard as chief executive from Forbes in June. “However, there …

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AIM organizes The 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards Presentation Ceremony and Winners’ Sharing Seminar

aim organizes the 2nd hk digital advertising start-ups x publishing promotion support scheme awards presentation ceremony and winners’ sharing seminar

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Recognizes Outstanding Digital Advertising Campaigns’ Indefinite Innovation and High-Quality DesignHONG KONG, Aug. 4, 2020 /PRNewswire/ — To further promote the collaboration between digital advertising and publishing industries, the Hong Kong Association of Interactive Marketing (“AIM”) organizes the 2nd “Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme” (the “Support Scheme”), with Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) as the lead sponsor. To recognize the outstanding digital advertising campaigns launched under the Support Scheme and the teams behind them, AIM held the online Digital Advertising (for Publishing) Awards Presentation Ceremony and Winners’ Sharing Seminar today. AIM is honored to have Mr. Ralph SZETO, Chairman, AIM, and Dr. Elvin LEE, Chairman, the Hong Kong Publishing Federation, to join the live streaming of the event. Mr. Victor TSANG, Head of CreateHK, thanked AIM for organizing the 2nd Support Scheme and congratulated all the winning digital advertising start-ups in a video. Harmoniously interacted among the respective digital advertising agencies, publishers, and writers, the 11 digital advertising campaigns produced under the 2nd Support Scheme attained approximately 10 million reaches and nearly 1.4 million engagements. These campaigns, which are closely related to the books’ themes, used a down-to-earth format to …

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