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LETTER: Transit should not be running an advertising agency – BC Local News

letter: transit should not be running an advertising agency – bc local news

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First, thank you BC Transit for keeping the bus system up and running during COVID-19.

However, I have been meaning to write about a very irritating policy you’ve adopted: and that is the huge, grotesque, intrusive and repulsive advertising on the side of your vehicles. A money maker for sure. They’re like huge billboards, that are not allowed anywhere else, parading by our houses hourly.

I do not like them. I pay for transit in my taxes and with my fuel, and I should not be subjected to this constant visual harassment.

Not only that, but it is preferential. It’s affordable to large businesses and not to my hard-working friend Mohamed who is struggling to keep his excellent restaurant, Zanzibar, going during this difficult time.

Public transit should not be running an advertising agency.

Don Chambers,

Brentwood Bay

Peninsula News Review

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Hypersexualization, cannibalism and other racist topics that advertisi

hypersexualization, cannibalism and other racist topics that advertisi

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American writer Ta-Nehesi Coates explains excellently in his book Between the world and me that the race is the daughter of racism. In fact, from a biological point of view, by now we already know that races do not exist. The differences between human beings address a question of adaptation to the environment that they have traditionally inhabited. Everything else, that if the rhythm is in the blood, that if the penis is up to the knees, that if you are wild in bed or that if we are good at sports, but thinking is not so much, simply and simply, a social construction. A lie that, however, has consequences on a daily basis.Why then do we have so assumed a set of topics regarding black people?Above all, because none of the systems of oppression that are articulated in today’s society, be it machismo, classism or racism, do so through a single axis. They are so well equipped that they act from different flanks, sometimes so discreetly that they go unnoticed by the part of society that does not suffer from them. Until we stop to think.Advertising is part of those bricks that can build walls …

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Hypersexualization, cannibalism and other racist topics that advertisi

hypersexualization, cannibalism and other racist topics that advertisi

BEGIN ARTICLE PREVIEW:

American writer Ta-Nehesi Coates explains excellently in his book Between the world and me that the race is the daughter of racism. In fact, from a biological point of view, by now we already know that races do not exist. The differences between human beings address a question of adaptation to the environment that they have traditionally inhabited. Everything else, that if the rhythm is in the blood, that if the penis is up to the knees, that if you are wild in bed or that if we are good at sports, but thinking is not so much, simply and simply, a social construction. A lie that, however, has consequences on a daily basis.Why then do we have so assumed a set of topics regarding black people?Above all, because none of the systems of oppression that are articulated in today’s society, be it machismo, classism or racism, do so through a single axis. They are so well equipped that they act from different flanks, sometimes so discreetly that they go unnoticed by the part of society that does not suffer from them. Until we stop to think.Advertising is part of those bricks that can build walls …

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Advertise With Us

advertise with us

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Dillsboro Farmers Market

The Dillsboro Farmer’s Market provides a place for people to come together to buy/sell local produce, other homemade products and homegoods. The Farmers Market is every Saturday morning from 8:00 a.m. to noon. The Season will be held from May 9 through September 26. The drive-thru Market is located at 12888 North Street. Follow on Facebook at Dillsboro Farmers Market.

6th Jun at Town Of Dillsboro

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Sound Publishing offering matching advertisement grants | Courier-Herald

sound publishing offering matching advertisement grants | courier-herald

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Sound Publishing is launching a new program to help local companies spread the news that they’re open for business.
Sound, which owns the Courier-Herald and other print and online publications, will offer matching advertising grants to businesses affected by the COVID-19 pandemic.
Up to $200,000 in grants will be distributed in June, July and August through the media company’s “Local Business Marketing Grant Program,” said Josh O’Connor, president of Sound Publishing.
“That’s a big number for us. We’re a small business, too,” O’Connor said.

“Local businesses are an important part of our community,” he said. “Whether it is the jobs they create, or the services they bring, they are the heartbeat of our neighborhoods.”
Monthly grants will range from $500 to $20,000 and consist of matching advertising credits. The credits can be used for Sound print and digital publications.
“Most of the advertising products we offer are eligible for the matching grants,” O’Connor said.
For example, a company that’s interested in spending $1,000 for advertising would be eligible for a $1,000 credit, he said.
“Our local marketing grant program is another way Sound Media looks to strengthen our communities, one business at a time,” O’Connor said.

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Lego pulls back digital advertising on police-related kits, but does n

lego pulls back digital advertising on police-related kits, but does n

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ATHENS Before talk turned to hundreds of millions of dollars associated with the University of Georgia athletic budget, tens of thousands of pounds of steel going into a new football facility, and ramifications of a global pandemic, Greg McGarity had a more important issue to table. Racial awareness. ‘We must come to grips with the social issues that are present, and commit to doing all within our power to be part of the solution that direly needs our focus and attention,’ McGarity said in his opening statement at the UGA board of directors meeting on Thursday. ‘Racism, hatred and bigotry have no place anywhere, and it continues to be our responsibility to foster an environment of trust, inclusion, understanding and action.’ McGarity, whose contract as athletic director was extended another year by school president Jere Morehead on Thursday, explained that racial awareness is the top priority. RELATED: Details emerge on Greg McGarity contract, why it’s not more than one year ‘That was my first order of business because it’s an important issue, and it commands that level of attention,’ McGarity told DawgNation on Thursday night. ‘We want to make sure it was first and foremost in our …

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April: The COVID-19 Impacted Bottom For Digital Advertising? | Radio &

april: the covid-19 impacted bottom for digital advertising? | radio &

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Do you feel like the advertising climate for your stations is in the midst of a resurgence? If the answer is no, then your media organization is behind the curve of some of the nation’s biggest digital media companies.As Pivotal Research Group Senior Research Analyst for Internet and Media Michael Levine sees it, Google, Facebook and Amazon are free and clear of any COVID-19 related ad dollar slowdowns. “While its likely not totally shocking at this point, we think that April increasingly feels like the bottom,” he says.

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BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent

bbb national programs’ dona fraser reacts to app developer hyperbeard, inc.’s settlement with ftc regarding allegations it illegally collected kids’ data without parental consent

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ARLINGTON, Va., June 5, 2020 /PRNewswire/ — Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:”Yesterday’s announcement by the Federal Trade Commission (FTC) regarding HyperBeard, Inc.’s alleged violation of the Children’s Online Privacy Protection Act Rule (COPPA Rule) demonstrates that when companies choose not to follow self-regulatory principles and procedures, they open the door to significant consequences with a regulatory agency such as the FTC.Certainly, when companies find themselves caught in the crosshairs of an investigation by one of BBB National Programs’ self-regulation programs, as HyperBeard did in March 2019, it is not our desire to be punitive in nature, but instead to help them align their practices with established standards for the benefit of their stakeholders.Our mission at BBB National Programs is to help such companies adopt best practices to enhance consumer trust. We find that companies respect and participate in the self-regulatory process because they understand that the U.S. economy is built on a fair and transparent marketplace. Our monitoring and enforcement actions within the mobile app environment are a key part of maintaining a level playing field for all businesses, upholding established best practices for data …

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Media agencies are changing fast to make advertising work better

media agencies are changing fast to make advertising work better

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One of the truly great things about advertising is that it is ever-changing. 
It is an industry that requires continuous stewardship to meet evolving consumer behaviours and technological innovations – finding new, better and different ways to communicate, captivate and convert. 
These worldwide lockdowns, and the dramatic impacts they have had, have forced advertising to dig deeper to identify relevant and appropriate ways to engage with consumers. 
When there are more questions than answers, and universal uncertainty about what lies ahead, how do we provide the right guidance to our clients? 
“Adaptability” and “pivoting” have quickly moved beyond buzzwords and become a foundation with which to approach our business
Behind these business shifts, our people have had to adjust too. 
These adjustments have made them acutely aware of the changing behaviours of consumers, the evolution of their needs and how they experience brands today versus even eight or nine short weeks ago. 
The world is forever different and it’s on us to help our clients decipher what all of this means for brands; which shifts are temporary and which will be long-term. 
This pandemic has also afforded our industry the chance to look in the mirror, fast-track our roles in …

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