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Jonesboro Advertising and Promotion Commission sees decrease in funding during COVID

jonesboro advertising and promotion commission sees decrease in funding during covid

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Jonesboro A&P Administration $25,700 $25,700 Christmas Attractions (Ground Crew) Christmas at the Park (2022 $5,00) $10,000 $10,000 City Parks & Rec (Baseball Boosters) Pro Turf- 5 year contract (2018-22) year 4 of 5 $85,000 $85,000 Jonesboro Police DARE Three DARE Programs $15,000 $12,500 St. Bernards Women Advisory Council Three-Day Pink Warrior Events $5,000 $5,000 Craighead County Master Gardeners Ark. State master Gardener Conference $10,000 $9,000 The Link Theatre Company First Professional Theatre Season $15,000 $7,500 Jonesboro Softball Association Host Youth and Adult Tournaments $80,000 $40,000 DNW Regional Duck Call Contest $5,000 $5,000 Delta Symphony Orchestra Annual Program Support $12,000 $10,000 The Foundation of Arts Annual Program Support $65,000 $50,000 Downtown Jonesboro Alliance Annual Program Support $45,000 $30,000 Hispanic Community Services El Centro Community Events $14,000 $7,500 United Way Battling for a Better Tomorrow $3,000 $1,500 Treble Clef Club Special Needs Program $1,500 $1,500 Crowley’s Ridge Cruisers Annual Car Show $5,000 $4,000 Jonesboro Baseball Boosters 2021 Spring and Summer Tournaments $65,000 $30,000 Jonesboro City Stars Booster Club 2021 Youth Sports League and Tournaments $50,000 $37,500 St. Bernards Medical Group Annual Health and Fitness Expo $5,000 $4,000 NEA Baptist Charitable Foundation Annual Duck Classic $10,000 $4,000 Hijinx PBA Jonesboro Open $40,000 $30,000 Joey Perry Martial Arts The Arkansas Open $5,000 $5,000 Disc Side of Heaven The Jonesboro Open- Disc Golf Pro Tour $14,750 $10,000 Downtown Jonesboro BBQ Fest Annual BBQ Fest $100,000 $70,000 Jets Aquatic Club Spring/Summer Events $120,000 $6,000 North East Arkansas Pro Rodeo Inc Rodeo $5,000 $4,000 ASU Red Wolves Foundation Annual Marketing Expenses $75,000 $50,000 Totals $885,950 $554,700

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Facebook Is Up To 10 Million Active Advertisers, But Zuck Says He Fears For The Future Of Personalized Advertising | AdExchanger

facebook is up to 10 million active advertisers, but zuck says he fears for the future of personalized advertising | adexchanger

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Although Snap and Pinterest say they benefited revenue-wise from the Facebook boycott over the summer, Facebook barely felt a ding.
Advertising made up nearly all of Facebook’s revenue in the quarter – $21.2 billion of $21.5 billion overall, a 22% year-over-year increase.
And Facebook now has more than 10 million active advertisers across its services – which represents mega growth. That number is up from roughly 8 million advertisers in January. The majority are small and medium-sized businesses.
“The acceleration in revenue growth from Q2 to Q3 is largely driven by strong advertiser demand and the accelerating shift from offline to online commerce that we saw in connection with the pandemic,” Dave Wehner, Facebook’s CFO, told investors.
Average revenue per user in the US and Canada in Q3 was $39.63, up from $34.55 YoY.
But there are headwinds coming in the form of an evolving regulatory landscape, continued uncertainty to do with transatlantic data transfers and coming platform changes, particularly on Apple’s iOS.

PSA for personalized ads
Mark Zuckerberg was somber when he talked about the “future of the internet.”
Personalized advertising, he said, is helping small businesses grow, find jobs and survive the economic downturn, and personalized advertising is under threat.
“I worry that some …

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Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next Gen Passenger, Brand Experience

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Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR’s Terminal One redevelopment project and in conjunction with new LGA facilities. CCA plans to modernize the entire advertising program across PANYNJ airports with a proposed 95% of the overall investment going into highly impactful digital media. These world-class airports represent major travel hubs that historically welcomed over 140 million passengers annually, providing attractive opportunities for brands to reach valuable international, business and leisure travelers throughout the greater metropolitan region.

Moreover, in addition to modernizing the passenger and brand experience at PANYNJ, the partners aligned their interests with  contract terms that set the stage for both parties to achieve their goals under the current conditions and for years to come and could become the new industry model. The deal contains a two-year transition period to account for the impact of COVID-19 and the traffic recovery at Port Authority facilities. The actual MAG due each year, as well as capex spend, after the two-year transition period will be dependent upon passenger traffic at JFK, EWR, LGA and SWF.
“We are confident in …

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Google beats Q3 expectations, advertising and cloud revenue soar

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TipRanks3 High-Yield Dividend Stocks Offering at Least 8%; Analysts Say ‘Buy’America goes to the polls on Tuesday (well, actually, America has been early voting for a few weeks, now), and while Democrat Joe Biden has a solid lead in the polls, there is some of evidence that President Trump may still win a second term. Finally, with all of the early voting, mass absentee ballots, and possible extended counting deadlines, we might not know on Tuesday night who the winner is.It’s a situation made of uncertainty, and financial markets don’t like that. Which brings us to dividend stocks. Investors want a pad, something to protect their portfolio in case of a market drop, and dividends offer just that. These profit-sharing payments to stockholders provide a steady income stream, that typically stays reliable even in a modest downturn. Wall Street’s analysts have been doing some of the footwork for us, pinpointing dividend-paying stocks that have kept up high yields, at least 8% to be exact. Opening up the TipRanks database, we examine the details behind those payments to find out what else makes these stocks compelling buys.Altria Group, Inc. (MO)We’ll start with Altria Group, the …

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Predictions 2021: Welcome To The Year Of Pandemic Advertising

predictions 2021: welcome to the year of pandemic advertising

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It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic. Forrester predicts that next year:
Virtual ad creation will explode. The pandemic has forced brands to slash budgets and headcount — but expectations for high-quality advertising haven’t evaporated. In 2021, brands will turn to virtual ad creation in a variety of ways, from virtual influencers to increased investments in creative adtech. One recent Kool-Aid ad used a Memoji-like avatar instead of real kids to advertise its products.
One big brand will unexpectedly reshape its media strategy around values. This year, we saw a large group of brands make their corporate values known with the Facebook ad boycott. But in 2021, we’ll see a single brand take a leap of faith in a Jim Gaffigan moment — an unexpected twist of values-based messaging that will radiate through the brand’s entire media ecosystem.
From PPE to Zoom, brands will push the limits of pandemic advertising. Cue the somber piano music …

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Invibes Advertising : Sharp rebound in business activity in Q3 2020.

invibes advertising : sharp rebound in business activity in q3 2020.

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TipRanksAll Eyes on FAANG Stocks Ahead of Earnings; JPMorgan Says ‘Buy’Between the ongoing corona crisis and the upcoming elections, the markets are plagued by uncertainty – the one thing that really gets investors worried. Uncertainty puts a cloud over the market’s likely course, making it difficult to find the stocks that will bring in returns.Fortunately, there are some trends that are somewhat immune to this uncertainty. Just 20 years ago, these would not have moved the needle; their niches were young, just beginning their long march through our society and culture, but today Big Tech has become one of the market’s sure things.There is no tech bigger than the FAANG stocks. This group – Facebook, Apple, Amazon, Netflix, and Google – offers the tech we have come to want, whether it is hardware or online. Facebook invented today’s social media; Apple brings us the device innovations that have boosted mobile; Amazon has redefined online commerce. Netflix and Google have each made their own contributions, in video streaming and web search and advertising.The FAANGs have generated investors interest and media buzz, and they have also gotten attention from some of Wall Street’s top analysts. Writing from investment …

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Retailers, Advertisers, and Advertising Services

retailers, advertisers, and advertising services

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Recently, retailers have increasingly engaged in digital advertising based on the strength of their omni-channel retail strategy and consumer data this generates. Retailers such as Amazon, Walmart, Kroger, and Target (among others) all engage in omni-channel retail. These retailers promote sales by offering consumers multiple means of purchasing products through physical and digital manners across multiple services — from apps on a phone, to websites on a laptop, to in-store purchases. As a result, these retailers produce massive amounts of customer data which they are utilizing to create strong ad offerings. Ads in retail are nothing new, marketing has always played a key role in supporting retail, but omni-channel retailers are now seizing new opportunities born from being omni-channel and leveraging their services to show ads and create strong advertising service offerings.
One form of advertising ubiquitous to omni-channel retailers is purchase-based targeting, which tracks consumers’ purchases to influence how advertisements are shown to them. Rather than sending ads to those consumers who, for example, happen to fit a demographic, purchase-based targeting delivers ads to those consumers most likely to buy and tweaks those ads to contain the products those consumers are most interested in. For example, one individual might purchase …

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Retailers, Ads, and Advertising Services

retailers, ads, and advertising services

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Recently, retailers have increasingly engaged in digital advertising based on the strength of their omni-channel retail strategy and consumer data this generates. Retailers such as Amazon, Walmart, Kroger, and Target (among others) all engage in omni-channel retail. These retailers promote sales by offering consumers multiple means of purchasing products through physical and digital manners across multiple services — from apps on a phone, to websites on a laptop, to in-store purchases. As a result, these retailers produce massive amounts of customer data which they are utilizing to create strong ad offerings. Ads in retail are nothing new, marketing has always played a key role in supporting retail, but omni-channel retailers are now seizing new opportunities born from being omni-channel and leveraging their services to show ads and create strong advertising service offerings.
One form of advertising ubiquitous to omni-channel retailers is purchase-based targeting, which tracks consumers’ purchases to influence how advertisements are shown to them. Rather than sending ads to those consumers who, for example, happen to fit a demographic, purchase-based targeting delivers ads to those consumers most likely to buy and tweaks those ads to contain the products those consumers are most interested in. For example, one individual might purchase …

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Programmatic Advertising Display Market – A comprehensive study by Key Players Google, Darriens, LiveRail, Infectious Media

programmatic advertising display market – a comprehensive study by key players google, darriens, liverail, infectious media

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A latest survey on COVID-19 Outbreak-Global Programmatic Advertising Display Market is conducted to provide hidden gems performance analysis. The study is a perfect mix of qualitative and quantitative information covering market size breakdown of revenue and volume (if applicable) by important segments. The report bridges the historical data from 2014 to 2019 and forecasted till 2025*. The outbreak of covid-19 in global market haves made companies uncertain about their future secario as the prolonged lock-down finds serious economic slump. Some are the key & emerging players that are part of coverage and have being profiled are StackAdapt, Rubicon Project, TubeMogul, SpotXchange, StickyADS.tv, Platform One, Kontera Technologies, Convertro, Tremor Video, BrightRoll, Adobe Systems, Rocket Fuel, AOL, Facebook, Adconion Media Group, Google, Darriens, LiveRail, Infectious Media, AppNexus, Microsoft & Criteo.
Click to get COVID-19 Outbreak-Global Programmatic Advertising Display Market Research Sample PDF Copy Here @: https://www.htfmarketreport.com/sample-report/2866387-covid-19-outbreak-global-programmatic-advertising-display-industry-market
If you are involved in the COVID-19 Outbreak-Global Programmatic Advertising Display industry or intend to be, then this study will provide you comprehensive outlook. It’s vital you keep your market knowledge up to date segmented by major players. If you have a different set of players/manufacturers according to geography or needs regional or …

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