‘Support community’ Asobu wants to grow indie gaming in Japan

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As gaming continues to shift, more developers in Japan are starting indie studios. But that scene is still growing out of its infancy with efforts like the BitSummit showcase. Now, a new indie developer accelerator program called Asobu wants to speed up the scene’s growth.
Asobu calls itself an “indie game support community,” and that’s how it plans to operate. The group wants to pool resources and knowledge among a large group of independent designers. Asobu also wants to facilitate networking, evangelism, consulting, and promotional events.

Above: Asobu’s Shibuya work space.Image Credit: Asobu
It has a co-working space in Tokyo’s Shibuya ward to assist with this. It also plans to kick off its efforts with its Special Debut Showcase during the Tokyo Game Show on September 21 and September 22.
“Making games is never easy,” Asobu cofounder Mark MacDonald said. “But Japanese indie devs face unique challenges — some historical, some cultural — that have kept them from realizing their true potential. Asobu is our attempt to do something about it.”
MacDonald will keep his day job at Enhance, where he helps oversee projects like Tetris Effect as a business developer.
Asobu wants to keep Japan in the game

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