Study finds marketers are gathering data on your kids from the apps th

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Your preschooler’s privacy is likely being violated by the child-centered games or educational apps he or she is playing — perhaps on your very own smartphone or tablet — in direct violation of the Children’s Online Privacy Protection Act. (Photo: Shutterstock)
Your preschooler’s privacy is likely being violated by the child-centered games or educational apps he or she is playing — perhaps on your very own smartphone or tablet — in direct violation of the Children’s Online Privacy Protection Act.
That’s the shocking finding of a new study analyzing how developers collect and share personal digital information while children are using many of the tens of thousands of digital apps created for kids — a trend that is on the rise during the coronavirus pandemic as more and more children shelter and study at home.
“My colleagues and I found that 67% of the apps played by 3- to 4-year-old children collected these sorts of digital identifiers — mobile serial numbers or ID codes that can be traced back to the device’s owner — and shared them with ‘third party’ marketing companies,” said lead author Dr. Jenny Radesky, an assistant professor of pediatrics at Michigan Medicine C.S. Mott Children’s Hospital.
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