Stop Saying ‘Create Great Content’ – Say This Instead

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Are you obsessed with creating great content?I hope not.Today, that’s a horrible approach to content creation.Why?Great is such a vague descriptor that it’s useless.You’re biased.You don’t get to decide if something’s great – your readers do.Anyone who’s been at this for a while knows the bone-numbing horror of hitting the publish button on what they think is their greatest content ever, only to have it savaged by readers.Or worse, ignored by people and search engines alike.Nowadays, great content fails miserably for one big reason: you’re not really giving people a reason to visit your site and read your content.“Great” content isn’t a great thing to create anymore.So, what should we be creating instead?Read on to discover the answer to that question.If Everyone Is Creating Great Content…For a long time, content creators and SEO blogs advised that the best possible thing you can do to improve your position in the SERPs was to create “great” content.AdvertisementContinue Reading BelowFor a long time, that was fantastic advice.If you’re up to speed with your internet history, you know that Google …

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