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Morgan Mercer, Vantage Point
If you haven’t been the victim of racism, imagine stepping into someone else’s shoes and experiencing it first hand. Imagine being transported into the realities of harassment.
Morgan Mercer combined insights from these immersive experiences into a venture-backed startup, Vantage Point. As a female founder, fundraising was a challenge but the Los Angeles venture launched in 2017 with a few clients and a beta product.
By Spring of 2020, Vantage Point was taking on systemic racism in Fortune 500 companies through immersive virtual reality learning experiences on topics such as racial discrimination and gender inequality. Mercer closed a second seed round of funding as the pandemic struck. The company has shifted to a distributed VR model. Headsets are mailed to clients with a prepaid return postage label.
Participants have independent and collective experiences with facilitation to move conversations forward. After an immersion, participants respond to tough questions like, “Do you have privilege in that situation that a person of color might not?”
Participants using Vantage Point VR.
Mercer grew up bi-racial in North Carolina and remembers examples of blatant racism and microaggressions with undertones of racism in everyday life. Important lessons from her …
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