#SSU2020 Speaker Q&A: Tracey Del Moral on Influencer Marketing

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With The Social Shake-Up virtual show on the horizon, we’re giving readers and soon-to-be attendees a chance to know this year’s speaker roster. The Social Shake-Up cast is composed of marketing and communication professionals who manage social media messaging at top brands and nonprofits, from AAA to UPPAbaby.
Tracey Del Moral, Brand Strategist
In this interview, we introduce brand strategist Tracey Del Moral, who will be part of a panel on influencer marketing. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which runs Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
PRNEWS: You’re speaking on our influencer-focused panel. What are some trends you’re seeing in influencer marketing over the course of the tumultuous year we’ve had?
Now more than ever, there’s a desire for authentic, unfiltered and unscripted content from influencers. People are seeking relatable content rooted in real life that embraces imperfection, speaks to today’s challenging issues and provides levity and humor.
There is also a trend in brands paying tribute to the “everyday influencer/hero.” Brands are looking inward and celebrating their employees, customers, frontline workers and caregivers in a way that has …

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