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Since March 2020, millions of businesses have been forced to move events from in-person to online, exposing them to unchartered territory, and many technical challenges. With the overnight shift to virtual, companies need to quickly produce many types of online events at scale. But they are limited by status-quo live streaming and webinar technology that don’t provide immersive, branded guest experiences or connect and automate important event data.
“We’ve seen companies and event marketing teams move unthinkably fast as they’ve had to pivot from in-person to virtual events,” said Ben Hindman, Splash CEO. “Through such rapid change, companies are struggling to maintain brand consistency and capture the event data they need. Traditional webinar platforms were never built to support the evolving and sophisticated design and data needs of today’s market. More than ever, companies have to deliver engaging online experiences that make a positive impression and drive measurable outcomes.”
Splash + Zoom: The Importance of Branded Virtual Events When Everyone is OnlineMarketers can now use Splash and Zoom together to create professional events that are always on-brand, go beyond traditional online formats, and save time.The Splash integration with Zoom gives users the tools to automate virtual event marketing and webinar programs. …
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