Speed and Improved Development Tools for Adobe Target

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Today, virtually every brand is focused on doing everything it can to improve the customer experience (CX) on multiple fronts. The rapid move to the digital-first reality during the pandemic has increased the competitive pressure to improve that experience and address problem areas. That pressure will only continue as businesses direct more resources toward digital interactions, with many now viewing this as their primary channel.Adobe is announcing new functionality that enhances the CX in a couple of ways. First, its on-device decisioning feature represents a new approach to improving the speed and responsiveness of specific components of website and app functionality. Downloading small code objects directly onto a device to deliver a specific function improves the overall app speed and significantly reduces latency.Second, Adobe’s new hybrid decisioning architecture provides a single platform for testing and optimizing different CX elements. It enables both technical and nontechnical teams to work together to roll out new functionality quickly and deliver real-time personalization.  The Drive to Improve Speed and Cut LatencyAdobe’s on-device decisioning can deliver near-zero latency for applications or services that require high performance. It does this by creating small, function-specific code objects that are delivered within a single …

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