South Korean YouTube stars now face fines for ‘backdoor online advertising’ | Inquirer Technology

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YouTuber Cham PD (left) speaks to Tzuyang, who was one of several South Korean YouTubers accused of hiding product placements in their videos. 애주가TV참PD/ YOUTUBE via The Straits Times/Asia News Network
SEOUL — A small girl with a big appetite, South Korean YouTuber Tzuyang amassed a following of more than 2.6 million subscribers for her live-streamed eating shows, famously gobbling down 240 chobab (Korean for sushi) and 1.5kg worth of yukhoe (seasoned raw beef) in different episodes.
Early last month, however, the 24-year-old quit YouTube abruptly after being bombarded online for deceiving viewers.
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Tzuyang, whose real name is Park Jeong-won, is one of several South Korean YouTubers accused of hiding product placements in their videos.
The snowballing controversy has since prompted the Fair Trade Commission (FTC) to ban what is known as “backdoor online advertising” from Sept 1, requiring all social media influencers to state clearly that they are promoting a sponsored product or service.FEATURED STORIES

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A video on YouTube, for instance, must specify in the title that it is sponsored. The video itself must also carry a banner stating it is a paid promotion.
Live-streaming videos must inform viewers every five minutes about the paid …

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