Solving the US Data Center Renewable Energy Puzzle

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Advertising technology company Criteo has long focused on being green and sustainable. So last year, when Digital Realty offered to power Criteo’s US data center operations with solar energy, the company jumped at the chance.

Its advertising platform enables businesses like retailers to serve personalized display ads in browser windows and mobile apps. The Paris-based company makes $2.26 billion in annual revenue and relies on a globally distributed multi-data center infrastructure to meet the needs of its 20,000 customers worldwide.

Related: Just How Much Energy Will Edge Data Centers Consume?Criteo doesn’t have a formal global environmental policy in place, but it does have a goal to power its data centers with 100 percent renewable energy, Matthieu Blumberg, Criteo’s VP of engineering infrastructure, told us. According to him, 84 percent of Criteo’s data center energy consumption is currently being offset by Renewable Energy Certificates – up from 75 percent in 2018.

“Criteo is conscious of its environmental footprint and aims to minimize it,” Blumberg said. “Our infrastructure team has always had sustainability and carbon footprint in mind.”

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Related: Dominion Pitches ‘Green’ Tariff in Virginia, and Data Center Operators Hate ItIn recent years, Digital Realty and other major data center providers …

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