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“Change is the only constant in life.” said the Greek philosopher Heraclitus centuries ago. How apt has this dogma become with COVID-19 wrecking havoc all over the world? The pandemic has not only robbed us of peace of mind, but it is shifting the focus of businesses too. The social distancing norm has catapulted the little known SEO strategies right to the top today! While many consumers had been wary about paying online in the past, they have accepted the new normal with open arms at present. Similarly, the number of internet searches has gone up too, and that makes the formulation of an effective SEO strategy all the more important. The Indian Advertising Industry has predicted the demand for digital businesses to reach an astounding INR 58550 Crores that is quite a leap from INR 13689 Crores in 2019. According to the “DAN e4m Digital Report of 2020,” a steady CAGR of 28% has been predicted for the next five years. But as per a report published in Statista, the perceived level of ROI generated by SEO was much higher than other …
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