SEO Agency-Client Communication: Adapting Campaigns for the New Normal

Advertisement

BEGIN ARTICLE PREVIEW:

Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled.Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways:Online behaviors change.Industry landscapes rearrange.The agency-client relationships transform.SEO campaigns have new challenges to consider.If, at the start of the pandemic, agency clients may have paused campaigns or stopped the ongoing acquisition process, now the first signs of recovery appear, so we can address what’s next. But some companies are still approaching new campaigns with caution, not being sure what to expect from the following months.In this context, how can SEO agencies unlock contracts and unpause campaigns still pending from a very different reality?This part has no one-size-fits-all answer.However, a series of questions can help you view this situation from a new perspective – helping your clients untangle their uncertainties through the right data for solving their problems. Your clients may have loads of data that keep on piling up, but they need your know-how to get the proper lens of what’s to be done right now.Let’s dive into each …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE