Secret to digital marketing success is same as it ever was

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OPINION: The band Talking Heads has a great song called Once in a Lifetime. The chorus is just the repetition of the phrase, “same as it ever was”, over and over again. If you are looking to succeed with your ecommerce business post Covid-19, you wouldn’t be off to a bad start if you listened to that song, because succeeding online is the same as it ever was. Let’s assume you are already a motivated self-starter with a great idea, great product, and a work ethic to make Sir Ed blush. READ MORE:* Why search engine optimisation needs to be part of your business’ brand strategy * Why your business needs to adopt a localised digital strategy What more, then, do you need to know about your business to capitalise on the Covid-inspired surge towards web-based sales? What will change for you, and how will you grow revenue, now that more people are buying online? Why is it the same it ever was? Well, it all starts with data: web data, advertising data, channel (traffic) data, and revenue data. Plus, for the really advanced ecommerce superstars, point of sale (POS) data. Web data is the nearest and dearest to …

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