Seasonal Shopping: How to Use Market Insights & Intent Modeling

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Seasonal shopping trends can drive revenues up.But how high?The answer lies in how your organization is leveraging the power of macro (market insights) and micro (historical trends and real-time insights).Furthermore, using this data-driven approach allows marketers to model search intent at every point of the customer journey and across multiple channels.With COVID-19 shifting enormous swathes of retail shoppers online to fulfill their needs, there is no better time to utilize market insights to understand consumer and market behavior and search insights to drive search and digital marketing.As always, dynamically optimized content is critical.Before You Create, UnderstandA large portion of B2B content is not engaged with.You can’t merely start churning out content to meet heightened demand from new revenue sources.Before you even brainstorm a topic list, look to search demand to see where historical trends fell over the past four years, and compare that to real-time trends and predictions in the current moment.AdvertisementContinue Reading BelowPriorities have changed for millions of Americans. What worked 12 months ago may not work now.To stay relevant and retain consumer attention, you’ll need to adapt your approach.Understand the market and the consumer before …

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