Scoop: Cargo pivots to car-top advertising, does layoffs

Cargo, a New York-based startup that sells snack-boxes and other amenities to ride-hail passengers, has laid off around two dozen employees and will pivot to car-top advertising, the company confirms to Axios.

Why it matters: A growing number of startups are under pressure to build sustainable businesses instead of focusing on unprofitable, top-line growth.

Background: Cargo, founded in 2016, debuted with items that Uber and Lyft drivers can put in their cars and sell to passengers.

  • It inked a partnership with Uber in 2018.
  • Drivers have earned $13 million by selling 12 million products to 35 million passengers across 14 cities and three countries, Cargo CEO Jeff Cripe tells Axios.

A few months ago, Cargo began testing car-top ad displays in Atlanta with Uber, putting it in direct competition with startups like Google-backed Firefly.