Sberbank Europe CEO outlines its digital transformation

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Q: What is Sberbank’s digital transformation strategy?A: People today expect to be able to do their banking from anywhere, quickly and digitally. We want to enable our customers to do just that by offering them transparent, easy-to-understand products at attractive terms, as well as exceptional service and a digital user experience.This is why we put a tight focus on our IT strategy. We have defined six priorities for the 2019-2021 period: cost efficiency, digitalisation, effective risk management, effective finance management, supply chain business development and efficient group IT governance.In 2019, we started to roll out our strategy by enhancing cost efficiency through process automation, with a focus on sales and service digitalisation through a new omni-channel platform (OCP) for online and mobile banking. Moreover, we are implementing our group-wide finance and risk management platform (FRMP), a project that will increase the effectiveness and efficiency of information systems and data flows.Q: How is it being rolled out across your regional footprint?A: Our OCP team is about to deploy a new mobile banking application for customers. We will start in Croatia and the other countries will follow step by step.We started our FRMP project with the …

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