Salesforce agrees to buy ‘headless commerce’ tech firm Mobify

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Salesforce.com Inc. is taking things up a notch in its strategy of offering digital commerce technology integrated with CRM and other business software.

Finding success in the digital-first economy takes more than just setting up a simple online storefront.
Igor Faletski, CEO
Mobify

The cloud-based software company has agreed to purchase Mobify, a company focused on providing “headless commerce” technology that relies heavily on application programming interfaces (APIs) to design and deploy customized ecommerce sites and apps.
Igor Faletski, CEO, Mobify
Salesforce is paying $60 million for Mobify, according to Crunchbase. Salesforce declined to comment directly on the deal, and a spokesman referred a reporter to the blog announcing the planned acquisition and posted by Mobify CEO Igor Faletski.
Faletski, who serves on the Salesforce Partner Advisory Board for Commerce, says in his blog: “Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy.”
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Going headless to reach customers
Headless commerce technology separates the customer-facing interface from the ecommerce engine and back-end business operations …

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